According to the Detailed Rules for Administrative Punishment issued by the National Enterprise Credit Information Publicity System, Beijing Chaoyang District Market Supervision Bureau imposed an administrative penalty of 200,000 yuan on Xiaoxiandun E-Commerce Co., Ltd. on April 29th, 20021year in accordance with Article 8, paragraph 1 of the Anti-Unfair Competition Law.
According to the result of administrative punishment, Xiaoxiandun Company has 1 1 illegal facts, including: promoting the raw material of fast food bird's nest "Zhan Yan", which is inconsistent with the actual raw material; The contents of stewed bird's nest and dried bird's nest are not marked accurately; Marking the origin of goods to deceive consumers; The raw material information marked on the goods misleads consumers, etc.
Article 5 mentions that in 2020, small and medium-sized stews will be released on the details page of Tmall flagship store. "Choose the forest bird's nest at the best time in rainy season and festivals." After investigating the raw materials of freshly stewed bird's nest produced by the parties concerned, law enforcement officers found that the actual raw materials used included bird's nest and swallows, which was inconsistent with the propaganda.
The Chaoyang District Market Supervision Administration of Beijing pointed out that the above behavior of Xiaoxiandun constituted false commercial propaganda of commodities.
Previously, Xiaoxian stew not only promoted fraud, but also exposed financial problems. At the end of last year, the Statistics Bureau of Chaoyang District, Beijing announced the punishment results for Xiaoxiandun: Statistics Bureau data showed that in the financial situation of Xiaoxiandun e-commerce in 20 19 (Table E 103), the operating profit index for this year was reported as100000 yuan, and the number of inspections was-10/00000 yuan, with an error rate. Was fined 8000 yuan. The decision date is165438+1October 25th. For concealing the loss of 30 million yuan, Xiao Xiandun responded that the company did not have the subjective intention to provide untrue financial data due to the negligence of the filling personnel in the initial filling. But senior financial personnel said that this is almost impossible low-level mistakes.
Official website information shows that Xiaoxian stew was founded by Lin Xiaoxian, a first-class health manager. Lin Xiaoxian was born in a family of traditional Chinese medicine and graduated from China First Military Medical University. Proficient in Chinese medicine tonic and modern medicine. 15 studied bird's nest and created a stewed bird's nest with less salt. "The only raw materials are bird's nest, rock sugar and purified water. The quality is guaranteed for 0/5 days in/kloc, and it is delivered cold and fresh every week."
There are many stars and entrepreneurs behind the platform of Xiaoxiandun. Zhang Ziyi and Chen Shu are not only brand spokesmen, but also brand investors. The founder of Xiaoxiandun once publicly stated that Xiaoxiandun "has become a bowl of bird's nest that affects half of the entertainment circle".