Being the general agent of beer should be very profitable, but only if your working capital is large. Of course, it would be better if the manufacturer can give you favorable payment terms.

According to the size of your business, there are two steps:

The first step is advertising. Advertisements include TV, radio, outdoor, shops, etc. The first two contents should be easy to understand. You can also do a lot of outdoor advertisements, such as setting up large signboards in places with heavy traffic, or advertising cars on buses. At the head of the store, you can help some restaurants and grocery stores that sell large quantities of beer to make their pavement signs for free. Of course, the signs also have the image of the beer you represent. This method is Pepsi and delicious.

step two, distribute the goods. The purpose of distributing goods is that when a customer wants to buy your beer, he can easily buy it. Or he doesn't want to buy your beer, but there is only your beer available there.

according to different channels, the distribution of goods can be divided into large supermarkets, grocery stores, bars and restaurants. Of course, you should assign someone to be responsible for each channel. Because different channels have different sales characteristics, such as bars, you have to give the waiters a high commission, so they will make great efforts to promote your brand. For other places, the main reasons are good prices and favorable payment terms.

good luck!

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the payment for goods. More practices are to settle accounts once a month or not to collect money for the first delivery, and collect the first payment for the second delivery, and so on. The simplest way is to refer to the way the hotel cooperates with other beverage suppliers.