Since its development, Ramada has been providing every customer with not only one-sided services such as hotel and catering, but also the unique I AM service concept, which elevates the service quality to the emotional level and penetrates into every detail, and is committed to bringing every customer a thoughtful and considerate living experience.

What is Ramada's I AM concept? --The brand "RAMADA" is translated into six service promises, which are practiced by the staff with "I AM", presenting the results of "satisfaction+surprise" beyond expectation. Satisfaction + Surprise" results: R, Ready, Ramada is always ready to take care of every customer visiting Ramada with a smile and positive working attitude; A, Anticipating, based on the deep understanding of the labor experienced by customers during the trip, Ramada will anticipate the customer's needs and consider various situations in advance, so as to provide the most appropriate service at the right time. A, Anticipating in advance, based on a deep understanding of the labor experienced by customers during the travel period, Ramada will anticipate customers' needs and consider them in advance, so as to provide the best quality service at the right time; M, Making a connection cordial communication, in Ramada, every employee is through a smile, appropriate body language, pleasant and caring voice, kindly calling customers' names, and customers zero distance communication; A, Aware of the full understanding, in order to provide customers with accurate directions and In order to provide customers with accurate direction and correct information at the first time, Ramada not only achieves a comprehensive understanding of the hotel facilities and services, but also knows the hotel's surroundings well; D, Delightful to maintain pleasure, every Ramada employee always maintains pleasure, and takes care of every little thing that customers expect wholeheartedly. Thanking them and inviting them to come back. So when this series of letters are connected side by side, it becomes "I AM RAMADA".