In 1998, when Xidan area was remodeled, Hongbinlou was moved to the new site of No.11, Xicheng District Exhibition Hall Road under the care of leaders at all levels and the government and restructured into Beijing Hongbinlou Catering Limited Liability Company.
Beijing Hongbinlou Catering Co., Ltd. is a halal flavor catering enterprise belonging to Beijing Dongcheng Catering Co. It was founded in 1955, and its original location is in No. 67 courtyard on the north side of Qianmen South Street. Hongbinlou is famous for its traditional halal flavor dishes, and mainly receives Chinese and foreign guests and tourist groups, but also for social casual guests.