Culture, leisure and entertainment industry is one of the strategic main businesses of Oriental Pearl. Starting from the construction, operation and management of the Oriental Pearl Radio and Television Tower, the Company, in the development and operation of tourism resources, continuously strengthens the brand construction, focuses on the connotation enhancement and extension expansion, further develops the functions of entertainment, recreation, performance, culture, etc., and has formed a multi-level, all-around, high-quality modern tourism service system in the fields of sightseeing, recreation, special catering and high-grade consumption.
In the development and operation of tourism resources, it constantly strengthens brand construction, focuses on connotation enhancement and extension expansion, and further develops the functions of entertainment, leisure and culture in the fields of tourism and sightseeing, leisure and entertainment. Bullying color catering and high-grade consumption and other areas within the formation of multi-level, all-round, high-quality modern tourism service system.
-Shanghai city landmark - Oriental Pearl Radio and Television Tower is 468 meters high, ranked first in Asia, the world's third, is the first choice for urban tourism
-Shanghai International Convention Center - the most complete five-star conference and exhibition facilities Hotel - Oriental Green Boat is a good place for urban culture, leisure and entertainment, Green Boat Hotel and Resort is a first-class vacation and meeting place
-Shanghai Seven Days Hotel's Old Shanghai Restaurant launched the Old Shanghai series of brands
-Shanghai Pearl Water Recreation Development Company to build the Pujiang River Golden Waterway boutique tour
-Shanghai Oriental Pearl Sky Rotating Restaurant is the highest rotating restaurant in Asia
-Shanghai Oriental Pearl Sky Rotating Restaurant is the highest rotating restaurant in Asia
-Shanghai International Conference Center - the most complete five-star conference and exhibition facilities Restaurant
-Shanghai City Historical Development Exhibition Hall takes you on a journey through time and space
-Jointly operates Shanghai World Expo Performing Arts Center with AEG and NBA, introducing top cultural and entertainment performances and sports events The Oriental Pearl takes media as the strategic leading industry for future development, and is positioned as "oriented to the general public, mobile groups, and outdoor crowds "for the masses, for the mobile group, for the outdoor crowd" as the positioning, vigorously develop the mobile TV, building TV, city TV and cell phone TV media industry, to build the Oriental Pearl digital, three-dimensional media platform.
Grabs the core link of media industry, takes media as the leading industry of future development, joins hands with domestic and foreign first-class enterprises, vigorously develops mobile TV, building TV, city TV and cell phone TV media industry, and *** with builds the Oriental Pearl digitalized and three-dimensional media platform. The three-dimensional platform system includes mobile TV terminals in more than 8,000 buses and 11,000 cabs, nearly 2,000 building TV terminals installed in business, cultural and educational buildings, chain outlets, landmark attractions and transportation hubs, as well as cell phone terminals, which have become a beautiful landscape in Shanghai.
-Pearl Oriental Mobile TV takes the lead in launching mobile digital TV media, which is the first in China and the second in the world
-Establishing a strategic partnership with SARFT, and becoming the operator of CMMB mobile TV in Shanghai
-Pearl Oriental CityTV creates the largest white-collar business information mobile information network in China with the brand-new city interactive communication terminal network. scale white-collar business information mobile information dissemination platform
-Oriental Public Media to build Shanghai public **** video information platform - "focus on people's livelihood, service to the public"
-Owns the prime advertising slots in TV media such as Dongtv and Shangtv
-Owns the prime advertising slots in TV media such as Dongtv and Shangtv. Advertising slots
-Owns 50-year advertising rights of newspapers and magazines such as Weekly Radio and TV and Shanghai TV
-Invests in Oriental Net, the largest news website in Shanghai
-Strategic deployment of cable network business nationwide-Owns 39% of the shares of Shanghai Oriental Cable Network, 39% of the shares of Taiyuan Cable Network, 39% of the shares of Shanghai Cable Network, and 39% of the shares of Taiyuan Cable Network. 39% stake in Shanghai Oriental Cable Network, 50% stake in Taiyuan Cable TV Network, participation in Shaanxi Radio and Television Network to become its second largest shareholder
-Digital TV company "House to House" project to achieve the coverage of TV subscribers throughout the territory of Shanghai Actively engage in foreign investment to maximize the interests of shareholders. It has made equity investments in Shenyin Wanguo Securities, Shanghai Pudong Development Bank, Haitong Securities, Bank of Communications, etc. It has also made successful investments in modern service areas such as logistics, real estate, education facilities and property management.
-The Pearl Oriental Import & Export Company vigorously develops modern logistics business
-Invested in the construction and management of the student apartment project in Songjiang University Town, which has built 800,000 square meters of student apartments and serves up to 60,000 students.
-The Pearl Oriental International Apartment creates urban high-grade housing
-Developed, operated and managed the commercial-scale Pearl Oriental Europe City Street
-City Light Company provides professional services for urban lighting design