From this question, we can see that the boss has two assumptions before starting a business:

Hypothesis 1: As soon as the store opens, people will come, and it will make a deal and make money.

what I want to say is: it's only been a week since I opened the store. Isn't it normal that business is bleak? It is acceptable for a small individual, without any popularity and reputation, and the boss has no experience.

hypothesis 2: there is no one to start business, so there is no one behind, so there is no hope.

What I want to say is: It's not so easy to start a business. Opening a shop is not easy to succeed. You have to encounter many problems, which will not be solved automatically. Instead, you need the boss to find out the problems in time, find out the reasons, analyze the countermeasures, constantly try and adjust, and finally solve the problems. Hope is always there, but it's not so easy to see it.

I originally wanted to talk to my boss about the possible reasons and how to work out the solution, but later I didn't think it was necessary because the biggest problem in his shop was the boss himself.

From his complaining questions, we can see that the boss has two very important problems:

First, he is eager for quick success and instant benefit, and it is easy to pursue short-term interests. The more he wants to make money, the less he can make money in the end. I often hear a distress: I opened today and didn't make any money. I can't understand how to make money when opening a business. The goal of opening a business is to make people feel popular and let as many people as possible experience what you think is good.

I often tell my boss that during the opening period, you should set a loss target. Within the target range, the more you lose, the better, because the more you lose, the more people experience your products and services, and the more customers you leave behind.

second, lack of faith. Entrepreneurship can't persist without faith, because there are new problems every day, and no one will solve them unless you solve them. What is faith? I believe that I can definitely do something, no matter what the conditions are, no matter how difficult it is, no matter how hard I work.

When it comes to faith, I always unconsciously think that my old boss, Li Shufu of Geely Automobile, managed to find a way out and realize his car dream bit by bit under such difficult circumstances. Some time ago, Liu Chuanzhi also said that he was wrong about Li Shufu. At that time, Li Shufu was actually very successful, but he was still not optimistic. It is conceivable that basically no one supported him before his success, only he went to the government and said: Please give me a chance to fail.

As mentioned in the previous article, I would like to say it again. The spiritual pillar of Geely Automobile:

Identify a direction, strengthen a belief, unite a force, refine a spirit and complete a mission.

This is the spirit of Li Shufu along the way, which later became the creed of Geely Company.

In my idea of opening a store, the product and operation mode are the necessary conditions for opening a store, assuming that the boss is good, but in fact, what is more important than these two factors is the helm, and the boss is the most important and key factor for opening a store, because all other factors can be changed by the boss. If the product fails, it can be improved, and if the model fails, it can be adjusted. . . As long as the boss wants to do it, many things can be done.