Appreciation factor
The higher investment potential of stores has stimulated some investors to shift from stocks and houses to stores. According to the analysis of Shanghai Centaline Property Agency Co., Ltd, the factors affecting the appreciation of stores are as follows:
Retail industry drives shopsAfter China's accession to the World Trade Organization (WTO), the retail industry will be opened up to foreign investment gradually within three years. During this period of time, the domestic and foreign-funded retail industry will enter the Chinese market, the domestic retail industry has also stepped up the pace of "enclosure", the form of franchising has greatly accelerated the pace of expansion of the retail industry. According to the results of the survey conducted by Zero Survey and Indicator Network in November 2001, the most suitable industry for franchising is the retail industry (43%), followed by the service industry (23.9%) and fast food industry (22%). It is noteworthy that the rapid development of specialized chain stores such as home appliances has attracted the attention of the industry. As a result, the demand for stores will grow more steadily in the coming period. Demand is mainly concentrated in convenience stores, large supermarkets and outlets, chain restaurants, and branded specialty stores.
Popularity IndexThe large number of customers brings vitality to the business. Stores located in commercially prosperous areas, the high flow of visitors has led to commercial prosperity, bringing a lot of space for investment in stores. Therefore, the choice of commercial location of the store should pay special attention to the flow of visitors; located in the small area of the store, the popularity of the community is a very important factor in the prosperity or not. Residential neighborhoods within the owners, which means more consumer demand, open a store to do business has to do well, invest in stores also have to make good money. The key point is that the neighborhood must have a certain size. For example, Vanke City Garden Yosemite stores have gradually become a climate, becoming a hot spot for investors.
Locations with strong regional potential business atmosphere will have higher appreciation potential for stores, and vice versa. In terms of municipal dynamics, Shanghai's famous commercial streets Nanjing Road and Huaihai Middle Road will lead to a new round of renovation. Nanjing Road invites McKinsey & Company, an internationally renowned consulting firm, to carry out long-term target positioning and build Nanjing Road into an international first-class commercial street by 2010. Huaihai Road invited Jones Lang LaSalle to carry out its first phase of commercial transformation planning, plans to build Huaihai Road into a more fashionable commercial street, there will be more international first-class brand flagship stores all the way through the row. The first large-scale public **** green space on the bustling commercial street in the central city of Shanghai - 50,000 square meters of large-scale green space on the North Sichuan Road construction program has been finalized, completed in 2002, the commercial layout and grade of the North Sichuan Road commercial street will be further expanded and upgraded. Therefore, the stores in the above area have a certain appreciation potential.