Tastin's advertising slogan: Eat burger, find Tastin Chinese burger.
Tastin is a burger brand focusing on the research, development, production and sales of Chinese-style burgers and snacks and beverages under Fuzhou Tastin Catering Management Co. Tastin Chinese Burger was founded in 2012, the company's headquarters is now located in the beautiful coastal city of Fuzhou, Fujian Province, high-tech zone. As the pioneer of hand-rolled, freshly grilled Chinese burgers, product innovation has always been a fundamental part of Tastin's business since its inception.
In 2019, Tastin took the lead in opening up a brand new category of Chinese burgers, and launched the Oriental Taste Awakening Program in the same year. With the Chinese burger embryo with the national flavor filling, has launched such as Beijing duck burger, Ma Po tofu burger and other creative Chinese burger, so that the burger has been branded with the Chinese seal.2023 Tastin brand upgraded once again, with the Chinese stomach, love the Chinese burger of the new concept, towards the vision of doing the influential national culture catering brand steadily, to create a hand-rolled, freshly grilled Chinese burger in line with the tastes of the Chinese people.
Development
2012 Tastin brand was born, the first store settled in Nanchang. 2017 Tastin launched the burger + pizza dual-category product model, and actively explore the road of corporate branding. 2018 Tastin core competencies of the product hand-rolled grilled burger embryo was launched, the soul of the Chinese pasta production process, with a Chinese way to redefine the burger. 2019 Tastin opened the burger. In 2019, Tustin created a new category of Chinese burgers, taking the product as a carrier to shoulder the mission of cultural heritage and re-planning the brand positioning.
In the same year, Tastin launched the Oriental Taste Awakening Program, using Chinese burger embryo with national flavor stuffing to make Chinese people's own burger brand.2020 Tastin realized brand upgrade, officially stepping into the brand 2.0 era, constructing national self-esteem and self-confidence in the audience's mind, and aspiring to become a pioneer in expressing Chinese culture with Chinese flavor.
Reference: Baidu Encyclopedia - Tastin