advantages.
1, easy to achieve standardization
Because of its unique diet form, hot pot is easy to replicate in taste, and it is easy to standardize the management of dishes, which is suitable for the development of franchise chain.
2. Solid consumption foundation
Emerging catering projects need time to test. The hot pot has a culture of thousands of years, and it has always been recognized as a diet suitable for gathering and chatting. Moreover, the bottom of the hot pot has various forms and is not bound by the age level, and it has already caused a red whirlwind in mass consumption.
3. Not complicated and low cost
The unique cooking method of hot pot determines that it is simpler than Chinese cooking in terms of time and operation flow. Moreover, there is no complicated operation flow of hot pot, and the simplicity of materials and processing process itself is the saving of production cost. Moreover, several chefs and handymen in the back kitchen are omitted, and laymen can be employed after training.
4. Disadvantages turn into advantages
As early as a few years ago, hot pot restaurants were relatively deserted every summer, but they were extremely popular in winter. But now in summer, the business of hot pot will be better. Everyone thinks that it is more enjoyable to eat steaming hot pot in summer, and the store will do everything possible to study the fire-removing drinks with hot pot in summer, plus cool air conditioning. Therefore, the seasonal constraint does not exist for hot pot.
5. Green and healthy cooking methods
Hot pot seems to be a simple way of scalding dishes, which not only tastes the ingredients themselves, but also is green and healthy.
Disadvantages
1. Although the hot pot industry has a unique flavor, compared with other traditional catering industries, the dishes in the traditional catering industry are blindly followed and have their own characteristics. In the hot pot industry, there are relatively few types of pot bottoms, and the types of pot bottoms that consumers choose each time are limited, which inevitably brings the defect of relatively single taste.
2. The entry threshold of chafing dish industry is relatively low, which invisibly leads to a large number of practitioners, and the market share is more easily divided. The regionality of the hot pot industry makes Sichuan people only recognize spicy hot pot, while Beijingers love instant-boiled mutton, which makes it difficult to promote the single-flavor hot pot category to the whole country, let alone go abroad.
3. Compared with the traditional catering industry, the hot pot industry stimulates the stomach more, especially the spicy hot pot is not good for health, but now consumers pay more and more attention to eating healthily, so it will undoubtedly be at a disadvantage in the long-term operation.
4. The development of the hot pot industry should constantly analyze the market, sum up the advantages and disadvantages, and strive to break through the innovation, so as to make the hot pot join in and grow stronger.