Affected by the epidemic, local sales offices and construction sites were forced to stop work, and the transaction volume of the property market declined, and small and medium-sized housing enterprises faced greater financial pressure. These situations are also reflected in Shenzhen. On March 1 1, Shenzhen Housing and Urban-Rural Development Bureau issued the Notice on Several Measures to Support Real Estate Enterprises to Accelerate the Resumption of Work and Production in Response to the COVID-19 Epidemic, and issued a number of emergency support-oriented measures to stabilize the market.
The "Measures" * * * put forward nine measures, including allowing real estate development enterprises that have approved unopened projects and approved sold projects to open on-site and open offline sales offices depending on the epidemic prevention and control situation. On-site opening activities and off-line sales offices' viewing activities should be carried out in an orderly manner by appointment, and the housing and construction departments of all districts should strengthen on-site guidance, supervision and inspection on the sales activities of real estate development enterprises. In addition, the Measures also propose to promote the construction of online housing transaction system, upgrade and transform the Shenzhen real estate information platform, and actively promote online business handling such as commercial housing signing, mortgage registration, property rights registration, tax collection and real estate auction. And realize the online transaction of the whole process of housing transaction, and adopt the "one-time signing" method to shorten the online signing time and improve the efficiency of online signing of commercial housing.
Affected by the epidemic, offline sales offices and real estate agency stores in Shenzhen have been closed for a long time, forcing most housing enterprises to start online sales, and more marketers and brokers sell houses online. 1 1, the reporter visited a number of new project marketing centers and real estate intermediary stores in Luohu and Futian District of Shenzhen, and found that the marketing centers and intermediary stores that were originally closed were basically open. In a new project marketing center in Hongling North, Luohu, the reporter saw that there were almost no buyers who came to consult. The staff told reporters that the marketing center has been opened, but because it is still in the epidemic prevention and control period, there are not many staff on duty. There are also on-site sales managers who recommend other new sites to reporters. The new building in Guangming District will open on 12.
For the second-hand housing market, the manager of a real estate agent told reporters that the vast majority of second-hand housing communities are still in the closed stage, but in recent days, some residential communities seem to have relaxed their management and the pace of restoring normal trading order is approaching.
According to the latest data released by Shenzhen Real Estate Agency Association, in February, 830 first-hand houses and 1.667 second-hand houses were sold in Shenzhen, down by 70. 1% and 77.8% respectively. In the 65438+ month of February last year, 446 first-hand houses and 8973 second-hand houses were sold in Shenzhen. Zheng Shulun, managing director of Shenzhen Zhongyuan, said that the current situation of epidemic prevention and control is improving. In order to alleviate the economic pressure, the government actively encourages enterprises to resume work and production. Judging from the contents of the Measures, housing enterprises are allowed to open sales offices and hold opening activities. In fact, several projects in Shenzhen property market have been pre-sold since March, and a new project in Shekou also held an offline opening activity last week. The introduction of measures is expected to gradually increase the number of opening projects in the market, and the market atmosphere is expected to gradually pick up. However, although the epidemic has eased, all parties are still cautious, and it is expected that it will take time for the market to return to normal.
The "Measures" have brought a lot of support to housing enterprises. Among them, it is proposed to alleviate the short-term financial pressure of enterprises, apply for pre-sale of commercial housing projects, and no longer require proof of project fund balance. Enterprises with the first-class qualification of real estate development may apply to the regulatory bank for unfreezing funds that do not exceed 20% of the total pre-sale funds on the premise of ensuring the project quality, project progress, construction project funds and other project-related expenses to be paid in full on schedule; If the parent company of the project company affiliated to the first-class real estate development enterprise promises to bear unlimited joint and several liability for its rights and obligations, it may apply to the regulatory bank for unfreezing the funds not exceeding 20% of the total pre-sale funds. In addition, for real estate development projects that cannot be delivered as scheduled due to the epidemic, the delivery date originally determined in the commercial housing sales contract can be postponed according to the end time of the local epidemic.
Yan Yuejin, research director of the think tank center of Yiju Research Institute, said that the measures introduced by Shenzhen Housing and Urban-Rural Development Bureau pay great attention to the operation of housing enterprises, mainly involving the supervision of housing enterprises' funds, the progress of engineering projects, tax and fee policies, land acquisition policies, etc., which is conducive to accelerating the return of pre-sale funds to developers' accounts and has a positive effect on alleviating the financial pressure on developers. At the same time, the policy clarifies the unification of income tax gross profit margin and residential land supply, which is conducive to the expansion of profit space of housing enterprises and the increase of land acquisition opportunities.