Model business plan for cake shop (I)

I. Summary of the plan

With the development of economy, fierce competition is inevitable, and irritability and depression have become the words that people often talk about; At the same time, today's children lack the opportunity to practice; In addition, the psychology of seeking differences plays an indispensable role in the public, especially the young students. Making a unique cake, candy and other foods has an unusual hands-on process, which has great potential in the groups of petty bourgeoisie, children and students! Therefore, in order to alleviate the pressure of fierce competition, give children a self-help condition and give young people a unique enjoyment, our DIY food chain came into being. Considering the fact that our college students are short of funds, we decided to build an industry from small to large, starting with a simple DIY cake shop, launching our own brand, and gradually expanding our own industry to form a one-stop DIY food chain. Create an urban typhoon shelter!

2. Introduction to the Company

1. Project Name: DIY Cake Shop DIY Food Chain Store

2. Project Purpose: To build an urban typhoon shelter and lead the young fashion!

3. project declaration: my cake, my Young!

4. Store name:

Icakedy Cake Shop

Notes:

(1)I, Cake Cake Cake, DIY Cake, made by myself, unique cake in the world!

(2)I is homophonic with love, that is, I like cakes and our cake shop! .

5. Store theme song:

"Sweet" Jay Chou

Main lyrics: I'll have a gentle taste of what you said about loving me

It will be played in the store for a certain time every day.

6. slogan:

my cake, my Young!

Note: Young has two meanings. On the one hand, it is the embodiment of our orientation to Young people. On the other hand, Young is homophonic, that is, DIY makes its own cakes, and it has its own look! Sample business plan for cake shop (2)

1. General situation of the industry

Next year, I will come out of the ivory tower. Due to the influence of the economic crisis, I plan to open a cake shop after graduation. The cake shop has great development prospects. Nowadays, people's lives are good, their consumption level is high, and their pursuit of quality of life is high. Comprehensive cake shops have become a major trend of urban consumption.

II. Overview of Cake Shop

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea", which is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store plans to open in the community trade street. It is a mid-range cake shop in the initial stage, and plans to gradually develop into a cake chain store like Anderson, Chaoyang Square and so on in the future.

3. Our store needs venture capital of 95,111 yuan.

Third, business objectives

1. Because of its geographical location in the trade street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened, and if we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in the trading street and recover the capital in 1 years. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and break through a world among many cake brands and become a famous brand in the cake market.

iv. market analysis

1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the trade street, accounting for about 51%; Around the school students, shop staff, community residents, accounting for about 51%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors: According to the survey results, there are many brand cake shops in China, and there are many chain cake shops in Fuzhou alone, such as Andersen, Chaoyangfang, Hongye and Anqier. So the competition is great.

V. Business Plan

1. First, go to several cake shops around to "spy on information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After raising all the opening funds, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the store, you should sneak over and discuss with the master in the store. Or hiring a pastry chef, it is very important to open a cake shop chef, so it should be carefully considered.

3. It is understood that a set of consumption fixed rate is found: "Customers never have the cheapest price. You can reduce a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the highest quality cakes with the best materials can we attract customers and retain them."

4. The cake shop is mainly for the public, so the price is not too high, and it belongs to the middle and low price.

5. Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. The cake shop can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop to taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. In the variety of business, many shopkeepers have some innovative measures: for example, in the hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else, and the waiter can call him (her) Mr. or Miss * in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

11. We should give customers a healthy and hygienic feeling from the aspects of store decoration, image of shop assistants and cake making. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation of their foothold.

11. The food industry has special job skills requirements: employees must hold "health certificates".

VI. Financial estimation

Starting assets: about 95,111 yuan

Equipment investment:

1. Rent: 5,111 yuan.

2. The facade decoration is about 2,111 yuan (including storefront decoration and light boxes)

3. The investment in shelves and selling tables is about 1,511 yuan

4. Employees (2 employees) need the same clothing in 511 yuan

5. The biggest investment in machinery and equipment: 81,111 yuan (including the complete set of utensils for making cakes). The first purchase price: raw materials such as flour and cream, about.

monthly sales (even): 21,111 yuan. According to the evaluation of experts, the monthly sales of such a small cake shop can reach 21,111 yuan after it is on the right track.

monthly expenditure: 14133 yuan. Rent: The best location is in densely populated residential areas, community trade streets, and lots close to children (such as around kindergartens or playgrounds), about 5,111 yuan.

cost of goods: about 31%, about 5111 yuan. Salary of staff: A small shop of 11 square meters needs 1 cake chefs and 1 waiters, and the salary is 2,111 yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 711 yuan: calculated in 5 years, monthly profit of 1,333 yuan: about 6,967 yuan. According to this estimation, the investment can be recovered in about one year.

VII. Analysis of risks and constraints:

Because the cake shop is not the first one in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers. Sample business plan for cake shop (3)

1. Abstract

With the rapid development of social economy, people's requirements for spiritual and material culture are getting higher and higher. However, the improvement of the quality of urban life and the accelerating pace of life, coupled with the rapid infiltration of diversified cultures, have forced many traditional industries to face the stage of inheriting and innovating, and also made consumers pursue higher and better spiritual and material enjoyment.

However, in today's society, the theme people pursue is nothing more than green, health and fashion.

Throughout today's society, people are paying more and more attention to eating, and three meals a day are becoming more and more varied, especially breakfast, which pays more attention to simplicity rather than simplicity. This is especially reflected in many modern white-collar workers. In this way, we need to open a modern and open fashion cake shop that integrates tradition and innovation. Let customers throw away the "irritability" behind the fierce social competition when they are busy or spending in leisure. It also gives them more understanding and choices about catering. As for the traditional cake industry, it is facing huge industry competition. We need to stand out from the competition, build a brand slowly, and a series of products with good reputation.

our products cover: Chinese, Japanese and western cakes, various Chinese and western cakes, desserts, cheese products, fresh fruit and vegetable drinks and tea. All our products will have to focus on the concepts of fresh green, health and fashion. Realize the modern consumer's mentality of "seeking difference" in products.

in addition, we will also build an e-commerce platform, which will facilitate customers and consolidate ourselves through hard promotion, so as to realize double-line profit and achieve final benefits.

We will strive to create more social values around one idea to meet the needs of different consumers. While consumers are satisfied, they will win more word of mouth in order to build and promote their own brands and realize profits.

II. Company Description

Our company is a company involved in the catering industry, which is built around healthy and leisure services. Xu Tu has gradually built its own brand and occupied market share.

The company is involved in a traditional industry, but it is a company that stands on the basis of the traditional industry and constantly strives for innovation, development and survival. The company is bound to face fierce competition in the industry, but it will not ask for a share with the weak attitude of a newcomer. Instead, we will occupy a part of this market with the attitude of pursuing innovation and success in order to grow continuously.

the company's main products are: Chinese and Japanese western cakes, desserts, snacks and cheese products with various styles and tastes, fresh and freshly squeezed healthy fruit and vegetable drinks, and various kinds of tea products. The company's products will adhere to the concept of fresh, green, healthy and fashionable, so as to meet the needs of customers and achieve a win-win situation.

in addition, the company will build its own online sales platform with the help and promotion of e-commerce platform, and implement special door-to-door delivery to realize brand docking, and adopt a two-line sales model to truly integrate production, sales and service, maximize the company's value and meet the different needs of customers.

Third, the company's purpose

1. The company will adhere to the concept of green, healthy and fashionable. Do your utmost to give yourself a sense of mission, so that customers can be fully respected and enjoyed, and at the same time, they can be recognized.

2. We will provide cakes, snacks and drinks with various tastes as the foundation, base ourselves on the market, look to the future and serve customers.

3. business purpose: green, healthy and fashionable. Responsibility gives a mission, and a smile brings respect.

Fourth, the company's goal

1. The company's products will be favored by the market. Compared with ordinary cake shops, our products are aimed at customers of all ages, ranging from children to the elderly, all kinds of new cakes and drinks.

2. After a new product is launched, it will naturally attract a certain number of customers, and then slowly develop various new products, so as to bring forth the old and bring forth the new, and launch more and more products with our own characteristics in this industry.

3. From the standpoint of customers, the company will do its best to be responsible for customers, so as to establish a good reputation, establish a good image for the company and achieve brand building.

4. Most importantly, the company should make a profit. Ideally, a three-year plan should be based on the market in the first year, expand the market in the second year, and achieve real profit in the third year.

V. Business Projects and Contents

As a service industry, we not only provide a single product and thoughtful service, but also the characteristic environment is an important factor to attract customers. Therefore, our company deals in special products, in-store services and clerk services.

1. Main products:

All kinds of Chinese and western cakes, pastries, desserts and cheese products

In the early stage, we will provide our finished products with "Kosamir" or "85 C", so that we can package them new, ensure the quality and improve them, and finally launch our own products. We will also hire professional bakers to design and improve, launch our own special products and become the brand project of the company. Special flagship products will also be launched in various holidays or different seasons.

All kinds of fresh and freshly squeezed healthy fruit and vegetable drinks

Fruit and vegetable juice drinks will purchase the freshest and full fruits and vegetables with various product formulas, and adopt the methods of squeezing juice separately and stirring evenly, so as to achieve the goal of not losing any original juice and nutritional value as much as possible, and give customers the freshest and most nutritious fresh fruit and vegetable drinks.

Package category

Specially for the main meal packages of white-collar workers nowadays, such as breakfast, Chinese food, afternoon tea, dinner and supper. Different time periods are accompanied by different nutrition packages. Make every product worthwhile.

2. Elegant and comfortable in-store environment

Traditional cake shops attract customers by their products and their own brand value. However, we attract customers to visit again not only our own special products, but also the elegant in-store environment. Customers come to our store to enjoy leisure time and pursue a relaxed and enjoyable feeling. Therefore, the decoration in the store should focus on the bright colors close to nature, giving people a more relaxed feeling. If you eat in class, the fashionable and humanized tables and chairs are arranged in line with the main environment, giving people a relaxed and warm feeling. Coupled with some exquisite knickknacks, customers are deeply impressed by small details.

3. Shop assistant service for relaxing relatives

No matter what industry, customers are the top priority, not to mention the service industry, customers are God, so high-quality shop assistant service is also very important. The clerk should establish an intimate and tacit relationship with the customer, and actively communicate with the customer during the business process, so that the customer has a close feeling and makes the customer have a good impression on the company and the clerk. This is a good way to cultivate a certain number of fixed customers.