McDonald's changed its name to "Golden Arch". The reporter just checked the national enterprise credit information publicity system to confirm this matter. In the enterprise information, McDonald's (China) Co., Ltd. was renamed as Golden Arch (China) Co., Ltd. McDonald's also responded to the media that it has indeed changed its name.
CITIC announced on October 9th this year that CITIC, CITIC Capital Holdings, Carlyle Investment Group and McDonald's, a subsidiary of CITIC Group, jointly announced that they had reached a strategic cooperation and set up a new company. The new company will acquire McDonald's business in mainland China and Hong Kong at a total consideration of up to US$ 2.18 billion (about HK$ 16.14 billion). McDonald's responded that after McDonald's became a strategic partner with CITIC and Carlyle, the corporate name of McDonald's China headquarters was changed to "Golden Arch (China) Co., Ltd." on October 2, 2117 due to the needs of business development.
this change is mainly at the license level, and the daily business will not be affected. McDonald's will, as always, serve consumers enthusiastically, and the restaurant name, food safety standards and operating procedures will remain unchanged. McDonald's China has developed traditional franchise business in Shanghai and Shenzhen markets. McDonald's USA announced that it would gradually stop purchasing chicken products that used some human antibiotics in the feeding process. However, this plan is only implemented in 4,111 restaurants in the United States, and will not affect more than 21,111 McDonald's restaurants overseas, including China.
In fact, the Golden Arch is the first step for McDonald's to become a national fast food chain from a local snack. They opened their first franchise store in Phoenix, the United States. For the first time, the appearance of the store adopted two large gold-pointed parabolic structures. In the 1961s, these two parabolic elements were combined and became similar to the current M shape. The golden arch is actually the earliest visual image of McDonald's.