if I want to hold it in school, I have to do a lot of work in the early stage, even if I do well in the later stage, it will be very troublesome. Take a look.

First, the establishment of Internet cafes:

1. First, consider the overall environment of the Internet cafe industry;

2. Have a deep understanding of the current operation of Internet cafes in this region, deeply analyze the practices of Internet cafes with good operation, and be sure to sum up their success factors.

3. Get to know the players in local Internet cafes deeply, and classify them, such as playing games, watching movies, chatting, surfing the Internet, occupation, age, etc., and what features will stand out in the future operation of Internet cafes, which are all important basis.

4. Based on two factors: 1 and 2, imagine your future profit model of Internet cafes.

5. Be sure to consider the local Internet cafe environment, especially the control from government, public security, culture and other functional departments.

2. Location of Internet cafes:

1. Around colleges and secondary schools;

2. Where factories and enterprises are concentrated;

3. If you have the strength, you can choose places where Internet cafes are concentrated and directly participate in the competition;

4. downtown areas with convenient transportation and large traffic;

5. Places where entertainment bars are concentrated;

Third, the decoration of Internet cafes:

1. The decoration of Internet cafes must meet the requirements of fire control, among which ventilation is very important;

2. The decoration style of Internet cafes must conform to the culture and aesthetics of young people;

3. The whole Internet cafe should be within the visual range of the cashier, and never let the cashier turn his back on the whole Internet cafe;

4. If conditions permit, you can decorate a place to provide customers with leisure places, drinks, snacks, etc.

4. Problems to be considered when purchasing a machine:

1. Because there are many machines in Internet cafes and they are turned on for a long time every day, the purchased machines must have a very low failure rate, otherwise, even if the owners of Internet cafes can tolerate the troubles of frequent downtime and maintenance, the customers on the computers will switch to other places because of frequent crashes.

2. The configuration should be up-to-date. Because a large part of customers go to Internet cafes mainly to play games, and now 3D games require more and more machines, Internet cafes must choose a configuration higher than the current popular configuration when purchasing machines, so as to ensure the smooth operation of various games at present and the smooth upgrade in the future. At the same time, good configuration is also a good advertisement to attract customers' attention.

3. In addition to the above two items, of course, there is also an issue that all Internet cafe owners are most concerned about, and that is the cost. Therefore, when purchasing a machine, it is necessary to integrate all items and strive to achieve the best cost performance. In addition, due to the current national management of Internet cafes, it is required that all machines in Internet cafes must pass the national "compulsory safety certification (3C certification)", so it is best to check clearly when purchasing Internet cafes, or you can directly purchase existing brand machines.

Fifth, the purchase of Internet cafe management system:

We must resolutely use the genuine version and never put the cracked version of the management system in the first place; This is the main misunderstanding when Internet cafes choose the billing management system at present, and there is only one result of this choice, that is, it will affect the normal operation of Internet cafes and cause greater losses. There are many common management softwares on the market now. These softwares are powerful and familiar to use. For large Internet cafes, they are the reliable first choice. However, for small and medium-sized Internet cafes, they are a bit inappropriate, with expensive prices, too many functions and too many procedures, causing unnecessary troubles.

VI. Formulation of the business strategy of Internet cafes:

1. As a regular Internet cafe, it is very important to formulate the business strategy of Internet cafes, which is not enough in the management of Internet cafes at present. Some Internet cafes have business strategies, but they are not clear enough and there is no guarantee mechanism to ensure their implementation. This is the root of the long-term profitability of Internet cafes.

2. when making business strategy, we must consider comprehensively and long-term, not just the last few months. This is a common mistake in the investment management system of Internet cafes at present. Some people say that "they just started business, and the funds are tight and there is no money, so they will go to the management system later", others say that it is too expensive, and others' is much cheaper than your's, or that "I use pure software without spending money", which are typical manifestations of not having a comprehensive business strategy. Experience has proved that in today's fierce competition in the Internet cafe industry, for large Internet cafes, if a more detailed, comprehensive and long-term management strategy is not determined at the initial stage of opening, there will be cases of "one step behind, one step behind" in operation.

3. In the case of tight funds, we can adopt the method of gradual expansion by stages, and we must not simplify and weaken the management of Internet cafes. If the membership mode is adopted, a large amount of funds can be recovered within one or two weeks after the first phase is opened, and the second phase can be invested immediately, so as to achieve a virtuous circle and rolling development. Otherwise, the management of Internet cafes will be very passive.

4. consider the partition in the internet bar, mainly according to the configuration, grade and old and new machines in the internet bar; Can also be divided according to the location of the Internet cafe machines, such as halls, private rooms, etc., to distinguish different services.

5. it is very important for the long-term operation of internet cafes to consider the classification of members. In this respect, it should be mainly divided according to the different purposes and nature of customers coming to Internet cafes, and some activities and competitions that Internet cafes may have to engage in in in the future should be taken into account.

6. The amount of gifts is set, and different amounts of gifts are given according to different recharge amounts. At present, Internet cafes have done a good job.

7. The setting of various rates should take into account the problems in different time periods, which Internet cafes are doing well at present.

8. For the above 4-7 points, we should consider them in general and carefully, which is the core content of the management strategy of Internet cafes and cannot be ignored. The main principles of overall consideration are: meeting the computer needs of different customers; Let customers tend to recharge more when recharging; When you are on the computer, you tend to be on the computer for a long time.

9. Internet cafes should always pay attention to their business data and analyze them. According to these analysis results, they should constantly adjust and improve their business strategies.

VII. Data analysis during the operation of Internet cafes:

1. Analysis of the operation data of Internet cafes is an aspect that Internet cafes generally ignore at present;

2. By analyzing the data generated in the operation of Internet cafes, we can adjust the business strategies of Internet cafes in time, such as increasing the inventory of hot-selling goods, taking various preferential measures when the attendance rate is not high, and so on.

3. when choosing a billing management system, you should choose a management system that can make comprehensive statistics and local statistics on all kinds of data of Internet cafes, and can express it graphically, so as to facilitate an intuitive understanding of all kinds of information of Internet cafes.

8. Create diversified Internet cafe services:

1. Peer-to-peer personalized service: provide personalized service to every customer who comes to the Internet cafe for consumption. Every Internet cafe will have waiters and pay attention to the quality of service to customers. However, the similar service model is not competitive in such fierce market competition. Therefore, what we should strive to build is the service means and service consciousness that are completely different from competitors.

2. Streaming media service: Streaming media service is just a general term, including video on demand, music appreciation, MTV and so on. Don't think that most Internet cafes have provided this service now, and simply enjoying music on demand is not the streaming media we want to pursue. Innovation is the most important thing. If everyone has the same content, there will be no unique competitiveness. Therefore, we should strive to achieve the streaming media service that can accumulate popularity and cultivate loyal customers.

3. Generalized city alliance: Every Internet cafe has its business location, and the target customers it faces also have a fixed range. For example, the main target customers of Internet cafes near colleges and universities are college students. There are many ways to catch long-term customers, but the most important thing is to cultivate their sense of identity and belonging. Our method of building a personalized service alliance is very simple, and its key lies in generalization, that is, forming an atmosphere in the same region or even the same city, not only in this Internet cafe, but also in competitors, the sense of identity is still on our own side. The difference is that if you spend money in this Internet cafe, you will get more and better added value.

4. online education: it is not only the model of celestial network school that can be called online education. Online education is just a statement, not a fixed model. The online education model we have created may have some characteristics of Tianji Online School, but the services it provides will tend to a specific field for its specific fixed group, and its main purpose is not to directly obtain profits through education (it has become an educational institution, which is not the business scope that Internet cafes can touch), but to attract more target customers through this low-cost or even free service.

5. Commodity sales: More and more Internet cafe owners have considered this problem, and in a more fashionable word, they have begun to diversify. Diversification was originally a strategic choice for enterprise operation. When it comes to Internet cafes, it is to facilitate online customers and provide them with services such as card ordering, recharging, drinks and food. Even some friends think that the profit point of Internet cafes in 2115 is the sale of instant noodles. In fact, we should not be so pessimistic, and there are many profit angles worthy of our consideration.

6. expansion of market chain: the so-called market chain, as far as the special industry of internet cafes is concerned, is mainly carried out by considering the network operation carried out by online customers. For example, web-based virtual hosting, domain name, mail and other services. This book does not belong to the business scope of internet cafes, but we can expand our service area through cooperation with related enterprises, and at the same time provide some helpful services to customers.

7. Erection of private servers: Private servers can be divided into online game private servers and local area network private servers, but no matter what kind of private servers, they are basically an act that cannot be made public or put on the table. With the increasingly strict provisions of relevant national laws and regulations in this regard, the crackdown on this behavior will become more and more severe. The fundamental purpose of setting up Internet cafes is to make money, not to break the law. Therefore, it is particularly necessary to avoid certain risks and grasp the "degree" of private server management.