The Goddess Chang'e flying to the moon:
From ancient myths and legends, Chang 'e, who ate the elixir, could not control the power of the wild in her body and ascended to heaven outside the cloud nine. Helping others is the traditional virtue of the Chinese nation. Therefore, in this game, friends should help the beautiful sister Chang 'e to avoid the meteor hammer and successfully run to the moon.
Anxious to return:
I miss my parents twice during the festive season, and I miss my parents twice during the Mid-Autumn Festival. I'm worried, anxious to return. All corners of the country are brothers and sisters. Drive your small four-wheel drive and help your brothers and sisters go home.
Mooncake blasting:
The evil tree demon wants to take Chang 'e and Jade Rabbit away? Ask the axe in the soldier's hand to answer first! This young man, Bian Xiao, sees that you are very talented and your bones are amazing, so it is up to you to guard Chang 'e.
Eighteen bends of moon cakes:
The moon cakes here are eighteen bends, and the moon cakes here are nine chains. (Alas, why are you still singing? ) Surrounded by all kinds of delicious moon cakes, this is the welfare of saving a galaxy! Don't say anything, come and eat.
All four games are based on Mid-Autumn Festival elements (such as game pictures, materials and feelings), combined with interesting gameplay and interactive means. Combined with the strong festive atmosphere of Mid-Autumn Festival, it is easy to arouse public sentiment, which is helpful for businesses to form large-scale and wide-ranging interactive powder extraction and sharing and forwarding during the festival. Viral marketing in one step.
Friends who are familiar with WeChat CMS interactive marketing games must have a thorough understanding of the marketing power of these tools and be familiar with their applications.
Therefore, Bian Xiao will not introduce these functions in detail today, but remind everyone to pay attention to several points when setting up the game.
1, pay attention to the combination of customized functions and implant merchant brands.
The interactive game of WeChat Life fully supports business customization. For example, "eighteen bends of moon cakes", merchants can replace a certain moon cake with their own products (masks, cakes, hairy crabs, etc.). ) will have brand influence on fans.
In addition, in the enterprise logo display area on the home page of the game, merchants can also fully implant their own brand logo and fill in the brand name of the merchants in the organizer. Show the brand image of the merchants in many places, deepen the memory of the fans on the brand and enhance the marketing depth.
2. Set up multiple awards to enrich the types of awards.
The interactive game of WeChat Life supports merchants to set multiple awards and various prizes (such as red envelopes, points, card coupons and physical gifts). Therefore, when doing Mid-Autumn Festival marketing, merchants can make full use of the flexibility of prizes and set up multiple grades and types of prizes.
For example, businesses can combine physical prizes (amusement park tickets, Mid-Autumn Festival gift boxes, etc. ) and virtual prizes (coupons, membership points, etc.). ) Open the grade in quantity and price to attract fans to actively participate.
Set more coupons and other prizes to drain the online fan consumption experience and improve the fan conversion rate.
3. Open the random lottery/process to win the treasure invitation ceremony.
Random lottery/process to win the treasure can not only enhance the fun of the game, but also enhance the fans' stickiness to the game. In addition, with the prize setting, merchants can once again get the coup to turn fans into consumption.
For example, set up some shopping coupons, service experience cards, and some exquisite and inexpensive small gifts. It can not only win fans' love, improve the game experience, but also guide fans into the store for consumption.
In addition, the invitation courtesy setting is also a function that cannot be ignored. By giving fans certain rewards (red envelopes, game times, points, card coupons) to encourage fans to share, the game activities will be further spread in the circle of friends, and the brand of the merchant will gain greater exposure.
4. Other details settings
In other details, such as the initial number of times each person can play, the number of times each day, etc., merchants can let fans taste the "sweetness", enhance fans' stickiness to the game, and enhance interaction.
Whether you need to pay attention and whether you need the mobile phone number of fans is also a big secret for merchants to accurately suck powder and collect fan data.
In addition, to share details such as titles and descriptions, merchants can also start with WeChat marketing skills and independently fill in titles, descriptions and other text content that is more easily shared by fans.
Application scenarios and applicable industries:
These four interactive games belong to Mid-Autumn Festival marketing and are applicable to a wide range of industries, such as catering, fresh food, shopping malls, retail, real estate, automobiles, amusement places and other industries. It can be used to interact with fans online during the Mid-Autumn Festival, effectively form brand communication or fan transformation, and gain brand exposure and store profit during the festival.
The above four protection methods of Mid-Autumn Festival marketing are carefully selected by Bian Xiao, and WeChat platform provides technical support! Don't miss it when passing by. Let's pick some models and go to the front ~