A video of the franchisees of Xianhezhuang collectively calling out Michael Chen flowed out. Everyone wore clothes with the words "miserable" and "pit" and raised their hands and shouted "Michael Chen, give me back my hard-earned money". After the exposure, it caused a heated discussion. First, Michael Chen's withdrawal from Xianhezhuang caused public outrage! Franchisees lost tens of millions of dollars in blood, and after being cheated, they collectively went to the streets to seek justice

Michael Chen became the largest shareholder of Xianhezhuang with 38% of the shares. On May 2, Michael Chen's company withdrew from the ranks of shareholders of Xianhezhuang. Artists such as Ye Yixi and Zhu Zhen who have invested in Xianhezhuang have also withdrawn. Most of the people gathered on the street were franchisees. They wore bright red clothes, which read "Xianmouzhuang Franchisee, National Law-abiding and Rights Protection", and the characters "miserable" and "pit" were printed on the front and back of the clothes respectively. Everyone followed a man with a trumpet and shouted "Michael Chen, give me back my hard-earned money". In fact, the reason why the franchisees of Xianhezhuang collectively appear on the streets to shout is because they think they have been cut with leeks.

According to franchisees, at first there were only four or five franchisees in Xianhezhuang, Guangzhou, but I didn't expect Xianhezhuang to "expand its capital" and open 19 stores at once, which caused the market to be seriously saturated. In terms of competition, it is already difficult to make money, especially for these 19 franchisees, which requires an investment of 4 million yuan. In Guangzhou alone, Xianhezhuang relies on the franchise fee. However, not all cities are so saturated. The whistleblower said that a Xianhezhuang was opened in Chengdu, which caused customers to queue up and the store business was very good, which made consumers and investors see that the business was so good and played a stimulating role.

But in fact, these Xianhezhuang do not make money. When they first joined the investment, Xianhezhuang promised that investors would return their capital in about one year. However, in order to divert the flow, the shops often engage in various low-price promotion activities, such as nine yuan and nine generations of one hundred yuan, which is really cheap enough for consumers. The merchants thought that there would be policy subsidies for this discount at the headquarters, but when they looked at the final financial statements, they still lost money.

As for publicity, Xianhezhuang also promised at the beginning that Michael Chen himself would go offline to help with publicity. However, after opening the store for so long, Michael Chen himself has never been seen on the platform. Faced with this kind of leek cutting behavior, the franchisee directly targeted the actor Michael Chen. Second, I think the problem of joining star restaurants has been emerging one after another

The franchisees interviewed said that they had invested about 11 million yuan before and after, and the monthly profit was only 31,111 yuan at the best of business. At the peak of Xianhezhuang all over the country, more than 811 stores were opened nationwide. As a result, by the end of April this year, nearly 311 Xianhezhuang closed stores nationwide. Xianhezhuang all over the country is facing various problems more or less. The operating companies behind it are also listed in the list of abnormal operations because they can't contact. In addition, Michael Chen and others have withdrawn their shares. From the perspective of ordinary people, this is a proper behavior of cashing out and leaving.

Before Michael Chen withdrew its shares and the franchisees collectively defended their rights, there was also a beating incident in Xianhezhuang, and the franchisees' hard-earned money was gone forever, and they were beaten as a result. As for Michael Chen, when all the negative news poured in, I seemed to be aware of the ongoing controversy. There was no response recently, and the social account was suspended for several days like into thin air. Michael Chen, in particular, has withdrawn his shares, and the franchisee's words "Michael Chen pays me back my hard-earned money" are like a heavy punch on a sponge, but there is no sound.

There are many news that investors lose their money by joining star catering. Franchisees take a fancy to celebrity effect and believe in the credibility of stars. However, after the problems, the stars did not take any responsibility. Earlier, Li Weijia and Wang Han endorsed the accident, recently, there were pyramid schemes in Zhang Ting and Tao Hong, and now there are frequent catering problems, which also makes the image of entertainment stars worse and worse. I can only say that I hope investors can keep their eyes open in the future, be cautious when joining, and don't trust star brands easily.