2. After approval, the merchant can download the materials, print and publish them. Customers who arrive at the store can scan and extract "coupons" and enjoy discounts.
First, you can sign up for the activity only if you meet the following three conditions, otherwise you cannot sign up.
1, merchant stores have supported Alipay collection;
2. The place where the business license is registered must be a local physical store;
3. The merchant must have a business license. Banks and institutions that act as agents for acquiring documents must meet the M3 standard and above (including M3) before they can sign up for this activity. Merchants with the M 1-M2 standard can contact their service providers directly for supplementary information if they can't sign up for the event.
Honor 9X+HLK-AL00+ Alipay version: 10.2.38
First, the benefits of coupon merchants
1. Vouchers can promote consumption to some extent. The role of coupons is the same as that of cash, but they can only be used to buy goods and cannot be converted into cash. Vouchers are generally designated shopping places, and goods can only be purchased in designated shopping malls, and they must be consumed at one time without change.
2. If the coupon is issued by a shopping mall, it is a means of promotion in this shopping mall, so pay attention to it. Shopping malls are only launched for the promotion of goods, and there are often many restrictions. Read carefully before you consume, especially the fine print.
Second, the distribution
First, the distribution of coupons in various parts of China. There is no precedent for issuing consumer vouchers on a large scale in China. When local governments issue consumer vouchers, they face several problems: how to issue them, what to issue them, and whether they are useful.
Generally speaking, according to the data of the Ministry of Commerce, as of May 8, 28 provinces and cities, with more than 170 cities, have issued more than 654,380+09 billion yuan of consumer vouchers. Our research was completed on April 30th, so the deadline for collecting local data is April 65, 438+08, and there are 36 cities.
In the distribution behavior, the main feature is that local governments give consideration to efficiency and fairness, and the industries covered are oriented, mainly relying on offline consumption, requiring relatively fast capital turnover. The specific industries involve catering, cultural tourism, supermarkets and department stores, and the people covered are mainly local residents. Here, the advantages of digital technology can locate local residents. All cities have online distribution channels, and offline distribution channels are similar to stalls, but not many, only 8% are offline distribution.
Local governments also have a choice in distribution, that is, who will distribute, 75% choose single platform distribution, and 25% choose multi-platform distribution, that is, cooperate with Meituan, Tencent and Alipay at the same time. The way of distribution, that is, how consumers get coupons, including ticket grabbing, lottery and lottery, has also been distributed in batches in order to be as fair as possible.