1. Identify consumer groups
There are many women in Tik Tok's consumer groups, aged between 18 and 55 years old, and most of them are over 25 years old.
Therefore, when you choose a product, whether it is to determine the category or the product, you should consciously think about the target customer group.
What is the customer's order for and what is its psychological inducement? These are the cores that you should think deeply when choosing products.
Generally speaking, many of the daily necessities and kitchen utensils in Tik Tok shops are not available, and my own shops without supply are basically these kinds of products.
In addition, the conversion rate of maternal and child products in this group of people is also very high.
Determine the category
Generally speaking, there are many small shops in Tik Tok that choose household department stores, tableware and maternal and child products, and there is no source of goods (1688, the model of shops with Pinduoduo as the source of goods).
Why?
First of all, this kind of products have a wide audience and high frequency conversion rate. More importantly, the probability of returning such products is much lower than that of clothing and shoes.
Because you are a supplier, all after-sales problems must be handled in Shangjia, and then you can handle them for customers. If the return rate is high, the after-sales problem will be more troublesome.
Therefore, we must carefully consider this point when selecting categories for Blue Ocean in Tik Tok Shopping Mall. Men's and women's wear and other categories have a high return rate, so try not to do these categories in the early stage.
In addition, food, beauty, books, including some categories that need targeted access, are not recommended.
3. Product price
The products with high Tik Tok conversion rate are still below 50 yuan. Of course, some sub-categories can also achieve high prices, such as the watches I mentioned above.
To be a middleman without goods, we should pay more attention to choosing products with high cost performance and low price when choosing products.
Because you have to increase the price to sell, and you have to give the talents a certain commission, and consumers value the cost performance, and the product price will not increase if it is too high.
So generally speaking, you can control the price within 10~30 yuan, and then increase the price by *2/*2+2/*2+8 to sell.
In the early stage, you can add some products whose wholesale price is lower than 10 yuan, and then increase the price to within 9.9 yuan, and use the drainage to incite talent resources and natural flow to open a store quickly.
4. Product heat
Do you think it is hot?
You can think about the best-selling products on the platform recently according to the data of flying melon, the sales list of cicada mother Tik Tok store, or the live broadcast room of this category.
Then, according to the list and the hot-selling goods in the live broadcast room, go to find more sources.
In addition, time-sensitive goods, such as Children's Day, Christmas, Spring Festival, Valentine's Day, etc., are recorded first, and then the goods are laid out half a month in advance, and holiday-related elements are added to the title keywords.
The demand of each season is different in spring, summer, autumn and winter. You can look at it according to your own category, so I won't say much.
Detailed Selection Methods and Precautions for Tik Tok Shops Without Goods; I also summarized a detailed mind map of Tik Tok Shops based on my years of experience in operating small shops in Tik Tok 1.
Basically, with this mind map, even an e-commerce company, Xiaobai, can figure out how Tik Tok's small shop is operated, how to choose products, where to choose, and what are the criteria for selecting goods? How to put them on the shelves after selection, how to increase prices, how to set commissions, and so on.
The so-called blue ocean is the opposite market of the Red Sea.
Simply put, it is to search for products or categories with high popularity and low competition. Tik Tok store has no blue sea election products, but actually chooses market segments and people.