Promotion is the most direct and effective way to open a community convenience store, and the success or failure of promotion activities plays a vital role in the operation of the store. Some shops have promoted sales, but the effect is not as good as expected?

first, let more customers know about convenience stores. The fragrance of wine is also afraid of the deep alley. In addition to novel ideas and touching customers, the dissemination of promotional information is also an important factor in good promotional activities. You can raise your popularity by distributing leaflets and advertising.

secondly, let more customers enter convenience stores. A clever woman cannot cook without rice, and the flow of people is a prerequisite for the success of in-store sales. Without people, there will be no sales opportunities. How to attract customers into the store has become another important thinking in the planning of promotional activities. For example, use some small benefits to attract customers into the store, such as: giving gifts in the store, drawing prizes in the store, quickly accumulating popularity and creating a good promotion atmosphere; Strengthen personnel interception. Promoters who distribute leaflets should not only let customers know the promotion information, but also actively invite customers to enter the store.

thirdly, it should be available to every customer who enters the store. Upgrade the free activities such as "send when you come, draw when you come" to "send when you buy, draw when you buy". When the activities you launch are attractive, you can always stimulate customers to place orders. Shopping lottery is the most commonly used, because such activities are random and can stimulate customers' gambling psychology of trying their luck. In this atmosphere, it's hard not to spend money!

another challenge faced by sales promotion activities is that customers who enter the store are suspicious and wait and see. No one wants to place an order for the first time. What should we do in the face of this situation? Three activities, namely, snapping up in a limited time, buying the top 21 gifts every day, and blasting special offers, can make customers scramble to pay for them!

At the same time, you can also arrange some in-store game activities, or try food for free, which can increase customers' stay time. In the store, you can use the big turntable lottery to let some customers who don't buy start to watch, give advice to those who play the turntable, and the scene will be lively at once. The more people watch, the longer you stay in the store, and the greater the probability of buying things. Even if you don't buy, you can enhance the popularity of the store!