The main points of his writing are: sensory experience, life scenes, interjections and highlighting rarity.
Commonly used templates are: sensory experience+life scene+interjection.
Example 1. Oh, my God! Sauté ed juice! Without juicer, 1 block ≈ 1 glass of orange juice when you squeeze your hand.
Qingqing disassembly:
1. My God! It is an exclamation, just like OMG in Li Jiaqi, which often attracts readers' attention and makes people feel, what's wrong, what's wrong, and whether there is.
2. Stir-fry the juice! A pinch of your hand, 1 ≈ 1 glass of orange juice? Sensory experience, through the explosion of juice, when you pinch your hand, do you think that orange juice is drunk, and it will be sprayed out immediately.
We don't need a juicer. We use life scenes here. If there are children at home, we all juice them. Squeezing juice and cleaning up trouble are simple. We don't need a juicer. I feel that life is very convenient and gives people a wonderful experience.
4. 1 orange ≈ 1 glass of orange juice, using digital imagery, intuitively reflects the juiciness of oranges.
Example 2 15 old crab farmer, tell you what a delicious hairy crab is! Take a bite and "biu~" cream will turn yellow, which is an indispensable dish in Mid-Autumn Festival!
Qingqing disassembly:
1. 15 old crab farmer, tell you what a delicious hairy crab is! There is an expert here. I want to have a crab farmer of 15 years old. I don't know what crabs are good. What he recommended can't be wrong, which increases trust and makes people feel reliable. Create experts, which is often used in later texts.
2. Take a bite, and "biu~" will burst into yellow cream. Here is still a sensory experience. Seeing whether the explosive cream is yellow, eating hairy crabs will be full. Is the delicious crab roe on the paper? Do you have the urge to open it?
3. An indispensable dish for Mid-Autumn Festival! What is actually used here is a hot spot of holidays. Mid-Autumn Festival family members should eat better and bring reasons for reasonable consumption.
Example 3. Sweet, the king of vitamin C in August! Sell out-of-stock "Red Heart Soft Gold" every year! Less than 1.5 yuan, sweet and refreshing, and it will explode when touched.
1. Sweet and stunning words attract users.
2. The king of vitamin C in August embodies the product value, and now pays attention to healthy life. Vitamin C is famous for enhancing resistance and antioxidation, and people want to buy it.
3. Sell out-of-stock "Red Heart Soft Gold" every year! Reflect the scarcity and popularity of products and stimulate consumption.
4. The price below 1.5 yuan should be settled reasonably, and the total price of the product should be weakened to make the product look more affordable.
5. Sweet and refreshing, instant juice is another sensory experience.
Look, the sensory experience of gourmet products is a must. Only by arousing your desire can you have the impulse to read and place an order. This is also an inspiration for friends in the circle of friends.
Let's call it a day. Qingqing will help you open it next time.
To be continued ~