There are many entrepreneurs who tend to encounter a variety of problems on the road of entrepreneurship. The following is a case study of 2017 entrepreneurial failure that I will share with you.

2017 entrepreneurial failure case one: two months on the closure of the grocery store

students Xiaoliu after graduation has always wanted to do their own boss, see the neighbors in the district opened a grocery store earnings have been good, quite heartfelt. So, Xiaoliu rented a small area of a warehouse as a storefront, raised more than 10,000 yuan to do the start-up capital, into a number of goods, opened a grocery store. But after two months of operation, Liu's grocery store can not hold out, had to close. Why is the same grocery store, the neighbors can do a good job, Liu's store on the operation of the dismal? Originally, Liu in order to highlight the characteristics of their grocery stores, not like the neighbors into the tea, rice, oil, salt and other popular supplies, but will be the scope of business is locked in the salsa, cheese, cheese and other Western-style flavored food. But the residents of the district demand for her goods less, coupled with the location of her store at the edge of the district, and business hours are not fixed, by her nature to open, many neighbors are not willing to go around the past, so the business is not red hot.

Expert comment: new and different is not everywhere applicable to the City Entrepreneurship Training Center experts pointed out that: Xiao Liu entrepreneurship at the beginning of the new and different mentality, many college students have, this is the advantage but also a fatal flaw. Business needs to have their own characteristics, but business to meet the needs of the market environment. Like Liu's food store will be closed because she did not do a good job of market research, the food store in a foreign community may be operating very well, but she chose an ordinary residential area. The demand for tea, rice, oil and salt in a grocery store in an ordinary neighborhood is far greater than that for western-style condiments such as salsa, cheese and cheese, coupled with the inappropriate location of the store and the irregular hours of operation, is also the reason for the failure of Xiaoliu's business.

2017 entrepreneurial failure case No. 2: graduate student noodle shop business failure - the reason for analysis

Remote year: Chengdu? The first graduate student noodle shop? opened

Since ancient times, the gentleman is far from the kitchen. Last December 24, the city's another college food science department six graduate students claimed self-funding 200,000 yuan, in Chengdu's famous landscape Qintai the old trail side opened up? Six Flavors Noodle House?

Ambition: 5 years after the opening of 20 chain stores

The first store has not yet opened, the six shareholders have set their sights on 5 years later, a talk about the future intentions, six of them said in unison: of course, is to open a branch la! This year, the first store to do a good job, accumulate experience, and then talk about development. We are ready to open 20 chain stores in Chengdu in two years, and then with KFC, McDonald's competition.

Love hurts money loss: no one management, hasty end

And at present, due to the long time in the noodle museum in no one management and poor operation of the situation, the investors have been prepared to public transfer. This is the first time in Chengdu, called the first graduate student noodle shop? The first graduate student noodle shop?

Inside taste: graduate school door closure has insider?

The original intention was to use the name of the restaurant as a reference to the "first graduate student".

The original idea was to use the "graduate student" as a way to create advertising buzz. The graduate student noodle shop? Soon after the opening of the six graduate students, one by one, the leadership of the school to talk to them to make a choice between their studies and the noodle shop: either to quit, or to withdraw from the school.

Entrepreneurial failure - reason analysis

1, business is not red-hot, there is confusion in the management, six graduate students said homework is busy, the store is often unmanaged.

2. Nearby businesses: ? The flavor is bad, the portion is not enough to eat.? The street where the noodle shop is located is not a busy commercial downtown.

3, the monthly expenditure is huge, not enough to make ends meet

2017 entrepreneurial failure of the case of the third: why the business jewelry store failed

A chance, I found a local website in the second-hand market that someone wants to transfer a batch of jewelry, out of curiosity, I contacted the person to ask about the situation. At first I did not want to buy, because I have no experience in this area after all. Who knows two days later that person called me again, enthusiastically said let me first look at the goods, forced by sentiment and women's love of beauty psychology I agreed. That person is a very temperament is also very shrewd southern women. She said she wanted to go abroad, so she wanted to transfer the jewelry just carefully picked from Guangzhou. According to her, doing jewelry profits are very high. SARS period profit is the least time, but it is then, the monthly net profit is still more than 2,000 yuan. Her argument was very appealing to me. I then took a look at the samples she brought. Those samples were very exquisite, but of course, the price tag was also very high. She said she could transfer them to me at 20% off the list price, in which case I would not lose money no matter how I sold them. Hearing this, I was really tempted. However, I told her that I don't have a store now. After hearing this, she recommended two more places for me and said that she would be leaving the country soon and asked me to hurry up and decide, and there are other people who are also contacting her.

So I went to one of the places she recommended. It was an international business center. The market consists of mostly small stores, the area is only four or five square meters, the monthly rent of about one thousand dollars. Such conditions I think are still acceptable. It just so happened that there were a few other vacant rooms here, all of which were written for sublet. I tried to contact a few of them, and one was in a good location and had a lower rent.

In fact, I also suspected that the business here is not good, but asked a few shopkeepers, they said that now just opened not long, stores, certainly to raise a period of time, the commercial building has the government's investment, will not collapse. I think, think this argument is still reasonable, anyway, I do part-time, do not rely on this business to eat, as long as not lose money on the line, first in this practice. I'm ready for anything else, but now it's just a matter of people. I have to go to work every day, and I don't know who to hire, so who should I look for? I thought of my sister-in-law who is staying at home, she is so smart and capable, so she can help me out first. Talked to her, she immediately agreed, said first to help out and then hire someone after it was straightened out. Everything is ready, I think God may be helping it, everything is so smooth, destined me to do this business. I immediately took over the jewelry and rented the store. I'm not sure how much I'm going to be able to get out of this, but I'm going to be able to get out of this, and I'm going to be able to get out of this.

This is the first blow to me, but the arrow is already on the string, had to send. I can only take one step at a time. I'm not sure if I'm going to be able to do that, but I'm sure I'll be able to do it," he said. But the second blow came later. When doing the formalities, the commercial building claimed that the second floor is a clothing mall, can not operate jewelry. When I sublet the building, the landlord and the tenant both told me that the contract stated that it was for apparel, including clothing and accessories, and that there were other people running accessories at the time, so I didn't look into it. Now the management told me that they are cleaning up the stalls that don't follow the rules. My heart was half-cold. Did I pay rent for nothing? So many people advised me to do it first, anyway, it's not regulated yet. Rent has been paid, so it can only be so. After renting a room in time for me to go to Hangzhou on business, so I purchased some jewelry, but also purchased a small number of pajamas, bibs, etc., in case I really do not let the sale of jewelry I can not cope. When I came back, it was already two weeks later. Time is money! I hastily decorated and put the goods on the shelves. Looking at the beautiful goods, I was still very confident. At the beginning, there were no employees, my husband and I took turns to go after work, although it was hard, but it was still very happy to be able to do business. During the daytime when I think of the store is closed, my heart is burning, so I put up a job advertisement. People are a big deal. Luckily, within a few days, someone introduced a little girl to me. I looked and felt that the conditions of the little girl is not bad, so I hired her. I was so relieved to have someone. What things are someone top, I am nothing to go to the spot check to see the lack of goods to go to the nearby wholesale market on the point of goods. I found that there are always people who ask me for things that are not available in the store, such as nail polish, false eyelashes, lip oil, key chains, etc., should the customer demand I have on the point. Two months down a stocktaking, every month to lose one or two hundred dollars, I think the business has just begun to do not mind too much. Who knows, the situation of this commercial building is deteriorating, after the peak season in July and August, the customers are getting fewer and fewer. The developer of this commercial building is a real estate developer. When they opened the building, the hype was so strong that people even queued up overnight to buy the stores, but after the stores were sold, they stopped publicizing the building. However, after the shops were sold, they stopped publicizing it. It is surprising that people living in the neighbourhood did not know about it even though it had been opened for half a year. Moreover, as most of the stores were sold to individuals and rented out by the owners, this has brought about great difficulties in management, and later on, it was impossible to manage the shops at all. In addition, because of the high expectations of the commercial buildings at the beginning, the rent was also set at a very high level, and the corresponding price of goods went up, while the purchasing power and level of the residents in the vicinity were not high. This is one of the reasons why people are deterred.

With the decreasing flow of customers, the merchants of the goods began to backlog, we are very depressed. Some merchants in the fall and winter are still selling summer clothes, some merchants simply retreat, some merchants did not retreat but also always closed the door, and open the door of the merchants and playing cards, chess, in short, not doing their jobs. This situation in the shopping mall makes the flow of customers even more scarce, so the formation of a vicious circle. Later, the mall stall rent was reduced to 300 yuan, but I lost more money. At that time, I could not even afford to hire a waiter, because hiring people is even more costly than closing the door. At this time, the mall was deserted, empty all day long, only a few stallholders chatting. Under such circumstances, no one would care even if they wanted to sell their goods at a loss. After the expiry of the contract, 90% of the commercial tenants had already withdrawn. I can no longer continue to support, only with a pile of goods to close, to now my hands are still left with a pile of exquisite but already outdated jewelry.

I supported this business for half a year and lost a few thousand dollars, but I have accumulated a lot of experience and lessons from it. In general there are the following points:

First of all, the choice of projects must be careful, especially to get involved in the industry they do not understand, it is best to have a connoisseur guide, to do more research.

Second, for jewelry, generally do not take over the transfer, because even better jewelry are fashionable, when it is worthless.

Third, the most important thing to do business is to choose the location. To carefully examine the geographic location, but also to examine the flow of customers and the ability of nearby residents to buy, there is one more point, that is, to examine the management capacity of the property. Never rent the kind of property rights and operating rights are sold to individuals stores. If a place at the same time a lot of stores transfer, must not rent.

Fourth, the beginning of the goods do not ask for more than the full, and then the full will be someone needs you do not have something, and too much on the goods will account for the funds, and too full will form a sense of clutter.

Fifth, entrepreneurship is not an easy thing, not you hire someone to do to make money, at least in the early stages to pay a lot of energy and time, so part-time business to have enough time and freedom to consider. It is important to take stock of the situation and take the good with the bad. If the reasons beyond their control caused by the operation is not good, immediately stop the retreat to find another job can also avoid greater losses.