Lying in the freezer also does not mark the price, checkout only to find that the expensive ice cream, triggered consumer dissatisfaction, jokingly referred to as "ice cream assassin". July 1, the State Market Supervision and Administration of the State Council issued the "price marking and prohibit price fraud provisions" come into force, the reporter found that some of the convenience stores and supermarkets in Beijing Ice-cream began to clearly marked price.

Price tags are posted two slips

Yesterday morning, the reporter came to Tongzhou District, Wanda Plaza near the convenience bee supermarket. The glass cover on the surface of the freezer is labeled with a variety of cold drinks discount information. Above the freezer is densely pasted with two slips of brand new price tag, there are forty or fifty.

The price tags were already small, and the words on them were even smaller. Several consumers stood in front of the freezer to double-check, although a bit of effort, but eventually found the corresponding price.

"A lot of people have been spouting off about 'ice-cream assassins' lately, so we took the advice and put a price tag on every kind of ice-cream in the store." The clerk told reporters that in order to provide consumers with more benefits, the company has also done discount activities, such as 25% off two pieces of Baxi, half price for the 2nd Monroe ice cream, and $1 for the 2nd Chorizo.

However, the same Convenience Bee Supermarket, opposite the Blue Island Building in Chaoyang, still has no marked price for the store's ice-cream.

Only to high-priced ice-cream price tag

Tongzhou Wanda Plaza around a number of supermarket chains, the reporter visited found that the price of "ice-cream assassin" is still a lot.

In 711 convenience store, the freezer only marked out the price of six or seven kinds of promotional ice cream. The reporter took out a national wind net red ice cream to ask the price, the clerk shook his head and said he could not remember the specific price, the reporter to go to the cash register to sweep down the price code.

For why not directly post the price tag question, the clerk responded: "There are more than 30 kinds of ice cream in the store, and often change the varieties, how can they all post the price tag ah?"

The freezer space is limited, how to avoid consumers due to "ice-cream assassin" "injury"?

Not far away from a cigarette store also sells ice cream, the reporter saw only to Zhong Xuegao marked out the price. The boss told reporters that a while ago, a customer took a Zhong Xuegao, tearing the cover to eat, checkout expression is very embarrassing. So the store deliberately marked out the price of this high-priced ice cream, to prevent consumers from "mistakenly eating".

The kiosk found 1 yuan old popsicle

An ice cream can easily be more than 10 yuan or even tens of dollars, which makes many consumers nostalgic for the old popsicle of one or two yuan.

The reporter visited a number of convenience stores and found that the cheapest cold drinks are around three or four dollars. "The old popsicle profit is too thin. Freezer space is so big, convenience stores have good locations and high rents, of course, they are willing to sell high gross profit." A retail industry practitioner told reporters that a net red ice cream brand, for example, can net about 2 yuan per sale, while an old popsicle can only earn a few cents.

1 yuan of the old Middle Street popsicles, 2 yuan of "ice +" ice cream, in the street kiosk is not difficult to find. At a kiosk on Chaoyang Road, affordable popsicles and ice-cream fill the freezer to overflowing. "Most of the people who come to me to buy popsicles are couriers and old residents." The owner said the profit is thin, but when the weather is hot you can sell nearly 100 sticks a day. By Zhu Songmei

Hot responses

Can you still eat ice-cream if it doesn't melt for a long time?

By the News (Reporter Zhang Nan) "Zhong Xue high 31 ℃ room temperature for 1 hour does not melt" recently rushed to the hot search, which makes many consumers worried: ice cream will not melt, whether due to the addition of a large number of preservatives, coagulants caused by the ice cream will not melt can you still eat?　　Chinese Center for Disease Control and Prevention of Nutrition and Food Safety, Dr. Zhong Kai through its microblogging, ice cream, ice cream melting speed is not to judge the quality of the standard. Theoretically, the more "dry goods" there are, such as milk protein, milk fat, lactose and other solids, the slower the ice cream will melt. And like saccharin, coloring, flavoring and other "three refined water" made popsicles, melting can be fast. The thickeners themselves are safe. From the bell Xue high this ice-cream product ingredients list can be seen, the use of carrageenan, alginate, acacia bean gum, guar gum, are natural soluble dietary fiber. As long as the producer in line with national standards for the use of food additives, in accordance with the scope of use and the use of limited reasonable additive, no harm to human health.

Fan Zhihong, an associate professor at the School of Food Science and Nutritional Engineering at China Agricultural University, also pointed out that whether the food is worth eating, in terms of its nutritional value. As for whether it becomes liquid after melting, it is not an evaluation index of whether the food is safe or not. Jelly does not turn into liquid at room temperature, and meat jelly does not turn into liquid at room temperature, does not mean they are not safe.

In fact, people do not need to talk about "agent" color. China's use of food additives to the safety and necessity of strict review, as long as the use of the law in accordance with the rules are safe. In addition, food additives are not less use, not use better. For example, do not add preservatives, you need to be more stringent sterilization temperature and longer sterilization time, will inevitably increase the loss of nutrients, and improper storage is also more likely to cause microbial contamination, triggering foodborne illnesses