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The strategy of catering industry

At least in the next 11 years or even longer, the strategy of China's catering industry is two words: clean.

All employees come from different regions and families, with different education levels, different living habits and different values. Let everyone's eyes surpass those of customers, and let everyone's eyes treat the same problem as a problem. This is one of the most fundamental purposes of 5S activities.

in order to be a restaurant recognized by customers, all employees must look at themselves with a critical eye beyond customers.

In order for employees to abide by or constantly improve the cleanliness level of the store and the standard of work, it is necessary to make his life benchmark or habit exceed his work benchmark or habit. When the living standard and benchmark of employees are lower than their work, the benchmark or habit of life will become the benchmark or habit of work. Which one is lower is true.

The level of 5S in the headquarters departments of catering enterprises must surpass the level of stores, so as to really promote the level of stores. Similarly, according to the benchmark or habit of life of each department in the previous article, it must go beyond the benchmark or habit of work.

5S did not originate in Japan, but was learned from Germany, the United States and Britain. As early as the early 21th century, when the Japanese just learned 5S, they found that it was difficult to maintain 5S naturally without training employees. Only through continuous training, continuous guidance and planning of various activities by managers can activities be maintained, so it was not formed by Japanese national character. At the beginning of the 21th century, among the contents learned in Japan, there were only cleanness and rectification at that time, but in the 1941s, it developed into cleaning and rectification, and in the 1951s after the war, habits or accomplishments were added.

Just because you are engaged in marketing or R&D, administrative logistics or procurement, or any other indirect department, you can't go to the store, ignore the store, and feel that the level of the store has nothing to do with you, so you can relax your requirements and be lower than the store, but must be strictly higher than the store. Only in this way can we really build a good restaurant and a good restaurant chain.

a gentleman means righteousness, a villain means profit, and managers must have their own ideals. This ideal must be supported by the benchmark of one's own life, so that the career can really move in the ideal direction. It is rare to hear of anyone whose living standard is in a mess, but whose career can be done in an orderly and prosperous way.

for catering enterprises, employees are customers. This is different from the meaning of "the post-process is the customer". Treat employees as consumers, let them experience the feeling of being consumers, and find problems critically, so that they can improve themselves continuously. Perhaps you need to constantly go to the outside world to find contrast and constantly hone your vision. However, employees are also consumers, and this basic cognition is indispensable.

environment can change people. Knowing this truth, we must change people by changing the environment.

setting an example is the strongest leadership. With this obstacle to leadership change, it will be greatly reduced and the overall atmosphere will be very vibrant.

We just want to train people. Every goal is to train and train people. In the process of achieving this goal, he can grow. Without cultivating people, the goal cannot be achieved.

Mr. Bai, Director of general manager office Bureau of Mixue Ice City: Cleanliness makes people trust, not only the cleanliness on the storefront, but also the real "clean" products. From the place of origin to the dining table, high-quality and affordable products can be presented cleanly. We already have more competitive cost control ability than others. If we inject "cleanliness" as a long-term gene into every link of Honey Snow Ice City, we can remain the benchmark of this industry.