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In the service process why should 'smile' service
In the current consumer rights and interests of the maintenance of self, the need to be respected, industry competition is increasing, reflecting the good, standardized, humane service "smile service", more and more people attach importance to, therefore, "smile service" is a high value-added, considered a certain grade of service norms. Therefore, "smile service" is a kind of high value-added, considered to have a certain grade of service norms. Smile is a world language that does not need to be translated, and it conveys a message of cordiality, friendliness and pleasantness. Smile a little is not hard, but it can produce endless charm, the beneficiary becomes rich, the giver does not become poor, it is fleeting, but often leave permanent memories. The importance of smile service is:

I. Smile service can bring a good first cause effect

The first cause effect, also known as the first impression, refers to the first interaction in the process of the formation of the initial impression. It has a predominant character, the two sides have a greater impact on future interactions. In the process of service reception, the first impression is manifested as the guests through the instrumentation of the service personnel, speech, demeanor and other aspects of the observation and the formation of the feeling of registration. Although the first impression is a short period of time, or even the formation of instantaneous, but it not only affects the psychological activities of the guests, but also affects the service interaction, and sometimes even affect the service work can be carried out smoothly. Once the guests have a bad first impression of the service personnel, to change it is very difficult, often have to pay more than the previous dozens of times the energy. So in the first interaction with guests, smile to welcome guests is quite necessary, it can quickly melt the relationship with the guests, receive twice the result with half the effort.

II. Smile service can bring convenience to the service work, improve work efficiency

Smile on the guest's mood has the role of active induction, the guest's mood is often affected by the attitude of the service personnel. In service interactions, due to the expression of smile, service personnel naturally use a gentle tone and polite tone, which can not only trigger the guests from the heart of the good feeling, and sometimes can also stabilize the guests anxious and impatient mood. Voice is not language, but language, tone, speed of speech changes can imply the good or bad attitude of the service personnel. Smile can modify these sound hints in people's unconsciousness, so that the guests feel relaxed and happy in the whole interaction. Smile service is a kind of heart for heart, guest emotions, attitudes with, in favor of the smooth progress of the service work. At the same time, in the service interaction, smile is also easy to service personnel themselves with enthusiasm, initiative, confidence and other good emotional atmosphere, in this atmosphere in the service personnel, his work efficiency is also increased. Smile in the service work to bring convenience at the same time, but also to the service personnel themselves to bring a sense of achievement, this sense of achievement is conducive to the physical and mental health of service workers themselves.

iii. Smile service can make the service personnel early to capture the service work of the entrance

The difficulty of the service work does not lie in how to meet the needs of the guests, but does not know what the guests really need. What the guests really need, only when he encountered problems, encountered difficulties can be revealed. The skills of a good service staff can only be fully demonstrated at this time. In other words, this time to see the quality of service. First-line service personnel smile service can be emotionally close to the distance with the guests, when the guests encountered problems, encountered difficulties, it will be very natural, very timely to put forward, which will help the service work targeted to start, while some seemingly small problems, difficulties can not be found and resolved, directly affecting the quality of service. For example: guests in the dining process, eat all the meals that are not to their liking, would like to tell the catering staff to ask for a separate meal, but the catering staff's indifferent expression may dispel this idea of the guests. The guests did not eat well will not only feel uncomfortable stomach, may also produce a bad mood, his bad mood is very easy to "spread" more people, to the enterprise has a bad influence. So to do a detailed, thoughtful work to win the recognition of guests, should be early to find the problem, and smile service can be said to be a shortcut.

iv. Smile service can bring good economic benefits for the business center

Service personnel both as a personal role and on behalf of the enterprise, the two roles are dependent on each other and interconnected, that is, the image of the enterprise is reflected through each specific service personnel. If every employee can do smile service, guests will not only feel that the service personnel work well, and will be this specific feeling sublimated to the recognition of the corporate image. On the contrary, if individual service personnel expression of indifference, not enough initiative, enthusiasm, guests will think that the attitude of the service staff is not good, will also affect the corporate image. With the development of society, people's mindset has changed a lot, guests to enjoy the service consciousness is getting stronger and stronger, enterprises want to survive in the competition, development, we must strive to smile service and characteristics of the service to win the favor of more guests. So the smile service is very important