Shop location is like building a foundation. The foundation is very important. If a women's clothing store is not selected properly, it will definitely have a great impact on the operation of the following stores. Maybe no matter how much you spend on the operation, you can't make up for the mistakes in location. You must know how to choose a good store address for a novice to open a women's clothing store. Today, Xiaobian will share a few site selection skills, hoping to help everyone!
1. Before choosing the location of clothing stores, we should investigate the surrounding environment:
The surrounding economic environment
The economic environment is an important factor restricting the survival and development of enterprises. It can well predict the future development trend and market changes of the environment (in a short time), and pave the way for future stores.
Market cultural environment
Cultural environment is a complicated environment, which includes values, beliefs, interests, behaviors and so on. Only by accurately grasping the surrounding cultural environment can you accurately determine a brand that suits you.
market competition environment
for brand dealers, you should first know whether the surrounding markets are saturated or not, and whether there is room for development. At the same time, don't choose to open a shop in a dead corner or a place without any competitors, which is also a drawback. Where there is no competition, it is not conducive to future development. The above three points are the most basic points in environmental investigation. It is a problem that must be considered before site selection.
2. On the site selection, we also need to pay attention to:
No one is left at both ends
We can understand that it is difficult to retain consumers at both ends of a street. Many dealers will walk into this misunderstanding in the initial site selection. The flow of people at both ends is relatively large, the rate of entering the store will be relatively high, and the passenger flow will be relatively large, thinking that the transaction volume will be correspondingly high. However, the entry rate of this kind of store is very high, but the transaction rate will be very low. Because, people in China will "shop around" and spend little money to buy the best goods. They are willing to spend more time comparing. Therefore, it is generally not decided to buy in the first store. Even if you take a fancy to something you like, you should compare it with other stores. If it is cheap, you will naturally buy it.
You should be able to see billboards within p>51 meters
It is not easy to choose shops at both ends of the street, so when the shops are in the middle of the street, you should pay attention to the advertising signs of your own shops. Shop signs are the way to promote the shop. If they are covered by some trees and flowers in front of the shop and lose some publicity, the situation of this shop will be worse.
pay attention to the negative side and positive side of the store
what is the negative side or positive side? The shady side is the shady place, and the sunny side is the opposite. Friends who like shopping should know that there are more passengers during this time period from 11-12 am and 4-8 pm. In some well-known brand stores in the south, they basically open their stores in shady places. Because it is 11-12 in the morning, when the weather is the hottest, no one likes to be exposed to the sun. If you are in the north, try to choose the sunny side of the store. Because in Beijing, Harbin, Zhengzhou, Xi 'an and other cities, the shops on the sunny side are better than those on the shady side, because enterprises in the north mainly do business in autumn and winter, and spring and summer are relatively poor. In autumn and winter, when the weather is cold, guests prefer the sunny side to the shady side. Therefore, to open a shop in different places, there are different choices for the yin side and the yang side, which will seriously affect the passenger flow.
Store gathering place
When opening a store, we must pay attention to the surrounding markets, and only when we get together with our peers will business be better. For example, all of them sell sportswear. You have opened a fashionable women's dress. I'm afraid the business is not so good. If a street sells fashionable women's clothes and you also sell fashionable women's clothes, business will be much easier than the former.
actually, the location of the store is very troublesome, and there are many problems to pay attention to. However, if you can understand the basics thoroughly, you may be able to avoid some circles in site selection, or you may be able to avoid some "low-level mistakes" that are easy to make in site selection.