1. The scale of catering market continues to expand, making outstanding contributions to economic growth

Since the early 1991s, China's catering industry has developed rapidly and its scale has expanded dramatically, which is faster and longer than other industries. The growth rate of retail sales for many years has reached more than 1.3%, which is 4-22 percentage points higher than the total retail sales of consumer goods in the same period, and the growth rate in seven years has reached more than 21%. From 1991 to 2112, the retail sales of catering industry grew at an average annual rate of more than 21%, which was about 7 percentage points faster than the average annual growth rate of the total retail sales of social consumer goods, and its proportion in the total retail sales of social consumer goods increased from 5.2% in 1991 to 12.4% in 2112. Over the years, the contribution rate of retail sales of catering industry to the growth of total retail sales of social consumer goods is generally around 1.8%, which drives the growth of total retail sales of social consumer goods by about 2-3 percentage points.

At present, catering consumption has continuously become a bright spot in the consumer goods market. With the improvement of living standards, the acceleration of life pace and the innovation of lifestyle, the number of residents eating out and reuniting with relatives and friends has increased. In addition, various types of official and business activities in society are frequent, and the rapid development of the domestic tourism market and other factors have directly stimulated the sales of goods in the catering market. The retail sales of the catering industry has been rising all the way, maintaining a pattern of sustained and rapid growth, showing a sales situation that is not weak in the off-season and more prosperous in the peak season. According to the statistics of the National Bureau of Statistics, the catering income in 2112 was 2,328.3 billion yuan, up 1.3% over the previous year, of which the catering income of enterprises (units) above designated size was 779.9 billion yuan, up 1.2%. In 2112, the catering revenue increased by more than 1 times compared with 2115, with an average annual growth rate of about 1.6%, which played a great role in stimulating the consumer goods market.

2. frugal and affordable catering has become an atmosphere, and the consumption of high-end catering has been affected

after the central government's regulations on encouraging thrift and rectifying waste were promulgated in 2112, various localities set off a wave of resolutely stopping the unhealthy trends of mutual visits, gifts, banquets and tourism with public funds. With the decrease of government consumption, the business volume of some hotels is obviously affected, which not only affects the hotel catering business, but also affects the travel agency, exhibition planning, small commodity manufacturing and flower breeding industries. Due to the strict control of the "three public" consumption, the consumption of social groups, which accounts for a certain proportion of the total retail sales of social consumer goods, has shrunk seriously, especially the consumption of restaurants, high-end gifts and high-end consumer goods, which will have a certain impact on the overall consumer market.

from the consumption structure of the catering market, since the central regulations and the requirements of strict economy and opposition to waste were issued, the operation of some high-end catering enterprises and the sales of high-end liquor have dropped significantly, and the consumption of some high-end dishes such as shark's fin has dropped by over 71%. The sales of high-end hotels, high-end ingredients and high-end drinks in year of the snake during the Spring Festival dropped significantly. According to a sample survey conducted by the Ministry of Commerce, the turnover of high-end catering enterprises in China has dropped by about 35% in Beijing, more than 21% in Shanghai and more than 31% in Zhejiang. However, mass catering, such as New Year's Eve dinner, dinner with friends and relatives, is selling well. Catering enterprises in Beijing, Hebei, Zhejiang, Shandong, Henan, Chongqing and other places also provide customers with appropriate ordering products such as "half dishes" and "assorted dishes", and provide plates with different models and free packaging services, which are favored by ordinary consumers.

at the same time, under the initiative of "practicing economy and opposing waste", many party and government organs, enterprises and institutions reduced or canceled the annual dinner, which led to the frequent "unsubscribe tide" of some high-end hotels that relied on government and business reception. According to the survey organized by China Cuisine Association, 61% of the nearly 111 enterprises interviewed have unsubscribed, and more than 11% of the enterprises have unsubscribed more than 21%, most of which are high-end restaurants and star-rated hotels. Due to the sharp drop in the consumption of high-end catering industry in many places, the turnover of many hotels in Beijing has declined.

Some high-end restaurants are making adjustments in response to changes in consumption concepts. Under the circumstance that the future expectation is not optimistic, many enterprises are actively seeking transformation. At present, nearly 51% of the affected enterprises have adjusted their business strategies in time, constantly innovating dishes, developing local dishes, home-cooked dishes and specialty snacks, and launching cheap dishes and special dishes to attract public consumption; Nearly 41% of enterprises are conducting market research, and it is expected that the next six months will be a key adjustment period.

3. The characteristics of franchise and chain operation are outstanding

In recent years, the pace of chain operation in catering enterprises has been obviously accelerated, the business formats have become more abundant, and the trend of innovation and integration of dishes has been enhanced. Chain catering enterprises are constantly emerging, and scale and chain have become the remarkable characteristics of this stage. With the accelerated pace of residents' life and work, the fast food industry has won the favor of many consumers with its convenient dining methods and hygienic and comfortable dining environment. Some large fast food enterprises have many business outlets and good brand image, which has become a beautiful landscape in the catering industry.

driven by large-scale fast food chain stores, local fast food enterprises have also developed rapidly and gradually expanded in scale, becoming an indispensable mode of operation in the catering industry. The development of enterprises is more mature, and the number of catering outlets and employees is increasing rapidly. The comprehensive level and development quality have been continuously improved, and the pace of modern catering development has been accelerated. As a new mode of operation, brand joining and chain operation show broad development space in the catering industry.