After that, Sephora expanded to major cities in China with rapid speed and great ambition. Up to today, Sephora has opened 128 stores in 20 cities including China, Shanghai, Beijing, Tianjin, Chengdu, Chongqing, Northeast China, Jiangsu, Zhejiang, Southwest China and Pearl River Delta. The former store in Beijing, which opened in 2009, has become the third flagship store after Paris and new york.
Sephora has also introduced many exclusive brands in China, such as SkinVitals, Fusion Beauty, For Be Loved One, Eisenberg, Diesel, Harajuku Lovers, Esther Derm, Rexaline, Guerlain Idyll and so on.
Sephora's Important Moment in China
On September 20th, 2006, Sephora moca held its biggest public relations activity in Shanghai, which attracted nearly 300 media and partners. At the meeting, Sephora officially announced to the outside world that it had introduced the business model of the most successful cosmetics shopping website in the United States and launched the "24-hour beautiful shopping new shortcut"-Sephora China online mall, which formed a benign interaction with Sephora offline national stores and expanded its influence. This strategic move will undoubtedly make Sephora reach consumers in all cities in China, which not only confirms Sephora's determination to develop the cosmetics market in China, but also creates a multi-channel cosmetics retail model in the Mainland. Hundreds of media workers attending the meeting received free shopping vouchers issued by Sephora, which made them experience the convenience and speed of Sephora. Thierry Jaugeas, President of Sephora Asia and President of China, said, "Launching an online store is one of the important strategies of Sephora's expansion plan in China. Sephora has been committed to creating a free and convenient shopping environment, and rapidly expanded its retail network to second-and third-tier cities such as Hangzhou and Ningbo at the rate of opening at least one new store every month. By the end of 2006, the total number of stores nationwide had reached 65,438+02.
2. Sephora officially entered Guangzhou in September 2007 and opened a Sephora store in Tianhe City Plaza, Guangzhou, attracting attention with its striking black and white logo and high-grade storefront decoration. Guangzhou Sephora Store continues the positioning of high-end cosmetics, attracting more than 60 international first-line famous brands, and its beauty offensive is strong.
3. On March 26th, 2008, Sephora, the "global cosmetics retail authority", held a grand press conference in Zheng Da Plaza to celebrate the full entry of benefit, an internationally renowned cosmetics brand, into Sephora China. The whole Sephora store is based on pink and has a distinct welfare style. In a sweet and cheerful atmosphere, all the decoration details are conveying the good news that Sephora has added new members. On the same day, the legendary founders of the brand, twin sisters Jean and Jane, started their first trip to Asia, cut the ribbon in person, and shared the magic of benefit's clever disguise with China fashionistas.
On April 2, 2008, Sephora celebrated its third birthday in China on the Bund 18. In order to make the dream of beauty lovers come true, Sephora has carefully arranged the event site to let the guests have a tour of the beauty kingdom: internationally renowned makeup brands will give you a gorgeous preview of the 2008 international popular makeup exhibition, Sephora will exclusively sell brands to bring you a preview of new products, and famous French doctors will teach you beauty tips; SEPHORA, the online store of Sephora, presents you with its powerful online shopping experience. Such a wonderful trip made every guest present very happy. The beautiful "adventure paradise" of Sephora's third anniversary is located in Sens &; The Bund, with its rich historical deposits and extraordinary fashion savvy, makes SENS &; The Bund has become the best amusement place to create a fashionable and beautiful palace. On the poster, the landmark Eiffel Tower in Paris turned into a playful hat and put it on the girl's head-a wonderful and beautiful journey began! At the beginning of the expedition, I saw the elaborately decorated Sephora historical exhibition area. The interesting story of Sephora's life and his three-year growth in China is presented through elaborate films. From the brand concept and development strategy founded by Sephora to the development from 2005 to 2008, Sephora shared the secrets and course of its rapid growth with all beautiful people, creating a shopping environment with more fun, more freedom, more fashion and more choices.
5. On May 8, 2008, at Joy City Store in Xidan, Beijing, Sephora let everyone feel the legendary sunshine journey brought by the ancient bronze series of Tyrol in Guerlain, France. French Guerlain Teelock Bronze Series is the symbol of the sun. By capturing the extraordinary light and shadow inspiration from the rising sun in the East, the flame in India and the sunset in Africa, every woman's desire to pursue natural makeup and shine with the sun has been successfully satisfied. To this end, on the day of the exclusive media conference of TERRACOTTA Sephora in Guerlain, France, rich circular design elements were adopted to express the mysterious connection between women and the sun. The golden brown container and backboard are perfectly integrated with Sephora's classic black and white stripes, which also reflects the successful cooperation between Guerlain and Sephora. At the press conference, under the wonderful pen description of Zohn Ho, the chief makeup artist of Guerlain China, France, the model showed the wonderful tanning makeup of Tiroco bronze series in Sephora store, showing sexy tanning makeup; Participants can also personally participate in the exhibition, experience, simulated shopping and other forms, and feel the brand-new Asian-African customs from the visual and sensory perspectives, and witness the legendary sunshine trip to China brought by the French Guerlain Teelock Bronze Series for the first time. The French Guerlain Teelock Bronze Series exclusively launched by Sephora China is very popular all over the world, and a product can be sold every 20 seconds in the world! All kinds of foundation, honey powder, lotion and eye shadow are exquisite, light and smooth, leaving no makeup marks. Just a brush or two is enough to brighten your face all day. The unique oil-free moisturizing formula creates a completely natural makeup, leaving the skin with a uniform and natural brown luster from morning till night. With a series of makeup artist, you can easily interpret the charming charm from Asia and Africa. With its leading position and professional experience in the international beauty market, SEPHORA, the global cosmetics retail authority, is committed to bringing the latest achievements of world-class brands to consumers around the world in the first time, creating and promoting a fashionable lifestyle. In view of the great success of French Guerlain Teelock Bronze Series in the global market and the rapid development of Sephora in China, Guerlain and French Sephora jointly sold Terracotta Teelock Bronze Series in 2008, which is a successful practice of the makeup trend jointly created by the world's first-line cosmetics brands and global cosmetics retail authorities. Nowadays, fashionable avant-garde women who look forward to sexy sunshine makeup don't have to go elsewhere to find magic secrets; Enter the Sephora store, feel sexy and close to you, experience the legend of selling a product every 20 seconds in the world, and start the sunshine tour of Guerlain Teelock. Sephora's innovative shopping mode and professional beauty service advocate free exploration, free trial and free choice for you, so that exotic light and shadow can bloom generously without pretense. In this hot summer, capture the elegance and nobility of women and visit the magical sunshine country!
6.2009 Sephora Media Open Day-Beijing Station. In the pleasant autumn in Beijing, Sephora, the global cosmetics retail authority, presented a gluttonous feast with many beauty brands-Sephora China's Autumn/Winter Beijing Media Open Day in 2009, which started a blue dream journey with fairy-tale beauty. Sephora China Autumn/Winter 2009 Beijing Media Open Day opened the whole event site of Sephora's global Christmas theme makeup. Pure and dreamy blue starry sky and starlight everywhere are like bright and shining stars, just like entering a blue dream. In autumn and winter of 2009, many new products made wonderful appearances-the latest main star product Sephora dazzling eye shadow paste surprised the audience; A brand-new brand appeared-Sephora launched LUNASOL crystal makeup series, which brought the ideal of "purifying makeup" advocating physical and mental baptism, created a "perfect step" makeup method, and made makeup a vibrant ceremony. Sephora's exclusive sale of new products made a wonderful appearance-Sephora's latest exclusive sale brand-Rexaline, a brand-new American high-efficiency anti-wrinkle skin care brand, debuted, and the skin care concept focusing on moisturizing and innovative technology created the myth of anti-wrinkle and anti-aging skin care. Eisenberg, a French high-end skin care brand, launched the 14-day beauty miracle Eisenberg bride intensive care trilogy in Sephora in April, bringing the latest single product, namely, cold, firm and moisturizing body lotion, and creating a beautiful trend again. Sephora exclusively sells TALIKA Taalikka's brand-new trilogy to awaken skin intelligence and rejuvenate skin.
7. 2009165438+10.6 Sephora Beijing Qianmen flagship store will be grandly opened in the long-awaited future! In Paris, romantic city, on the most charming Champs Elysé es, the luxurious and romantic Sephora store is like a beautiful temple, which has become a fashion landmark for modern French women to interpret beauty. The unique French space design and the whole perfume wall erected on both sides of the deep and transparent front porch lead you into a dreamy and wonderful beautiful shopping paradise. Sephora on the Champs Elysé es is like a delicate French woman, fashionable, romantic and elegant.
New york, a fashionable metropolis, is embedded in Sephora's modern and prosperous Fifth Avenue store. The extremely fashionable storefront design is full of youthful fierceness and relaxed freehand brushwork. Just like a never-ending beauty trend conference, it has become the beautiful center of this fashion capital, attracting the enthusiasm and publicity of new york fashion girls all the time.
Sephora Beijing Qianmen flagship store is located in a classic building with rich historical background at No.60 Qianmen Street, with a store on the second floor. As the largest Sephora store in China, Qianmen flagship store continues Sephora's unique one-stop experiential shopping, including Guerlain, Dior, YSL, Estee Lauder and LANC? ME and other top international beauty brands. In addition, Sephora also introduced many professional and effective new international brands to China consumers: Eisenberg, the top skin care brand popular in Europe and America, Uskincare, a classic brand from Marseille, and Nickel, a European professional men's skin care brand. At the same time, Sephora Qianmen flagship store also provides customers with intimate services such as Benefit beeswax eyebrow trimming, Taalikka professional skin testing, Nashadi and Fulu Deya hair quality testing. From the luxurious romance of the Champs Elysé es to the modern prosperity of the Fifth Avenue store in New York, to the elegance and classicality of the front store in Beijing today, the perfect combination of modern romantic French feelings and China's long history and culture, Sephora makes the beauty of the amazing world shine again on the ancient Qianmen Street in Beijing.
To celebrate this important occasion, Sephora will hold the opening ceremony of "Sephora Surprise Night" in Sephora Qianmen flagship store on June 5, 2009. At that time, stars and celebrities will gather together, and there will be wonderful performances from top brands in the world. Such a grand party celebration is only to witness Sephora erecting another world fashion landmark. Sephora Nanning's first store, Jiuyi Tiandi Plaza, opened in Huamen Store, reaching 12 1 home. On the morning of May 30, 2002, the first Sephora retail store in Nanning was grandly opened in 91 Tiandi Plaza. Following the opening of the120th Sephora store in Wuhan, Sephora has entered 12 1 stores nationwide.