In the past decade or so, people's attention to the hot spots in the retail industry has changed greatly, starting with online-based e-commerce, going through the transition period of O2O, and now returning to offline.

firstly, the traffic cost is basically the same now. When the online penetration rate and arrival rate are basically saturated, there is an obvious concentration trend. Most of the traffic is in the hands of the first few giants, and the traffic cost is relatively high, so it is cheaper to get customers offline. Especially for a specific group of people, the advantage of offline passengers is very obvious.

second, in terms of operation. For example, although the consumption frequency of fresh food is very high, the unit price per customer is very low, so it is difficult to achieve scale and efficiency in a complete online way, and it is very important to combine offline resources.

the third is the experience. Traditional e-commerce can only meet the needs of consumers at the commodity level, and it is difficult to meet the needs of experience and service. To meet this demand, offline scenes are needed to carry it, such as light dining modes like box horses and super species. Offline merchants can give consumers a complete combination of factors from service, design to environment, and can give consumers a complete experience.

compared with the traditional offline retail, in the current environment, the three main factors of people and goods yard in retail are empowered by online technology, so these factors have been greatly upgraded and become more accurate consumers, richer products and more diversified experience scenes.

In the past, people could only find goods simply, but now it is possible to find people for goods, and the whole retail efficiency can be greatly improved. There are two main directions to pursue retail efficiency: one is to pursue supply chain efficiency, such as discount stores or 7-11 stores, where retail formats and manufacturing formats are combined and the industrial chain extends upward.

There is also the pursuit of consumer efficiency, such as Boxma Xiansheng, which brings strong differentiation and creates more value for consumers through the operation of more complicated offline stores. Pursuing consumer efficiency is another direction, so there should be great room for development in both directions, whether it is pursuing supply chain efficiency or consumer efficiency.