On the Mid-Autumn Festival activity planning program five
In order to ensure that the activities of a high starting point, high quality, high level of development, we need to formulate the activity program in advance, the activity program is from the activities of the purpose, requirements, methods, methods, progress and so on are deployed in a specific, well-thought-out, and have a strong operability plan. Then how to develop the activity program? The following is my compilation of mid-autumn activity planning program, welcome to read, I hope you can enjoy.
Mid-autumn activity planning program Part 1
I. Purpose of the activity
Active festive atmosphere, enrich the spare time of employees, enhance employee cohesion and sense of belonging;
Inspire the staff's sense of gratitude and sense of honor, for their own, for the company, the more efforts, more valuable sense of work;
Second, the theme of the activity
__
Activity time
October __, 20__ 13:30 - 17:30
Fourth, the location of the activity
The entire company area
V. Activity personnel
All employees of the company
Sixth, the form of activities
Stage area: set up a stage in a suitable location on the lawn (see the environmental layout), for the opening ceremony of the garden party;
Game area: set up all kinds of interactive games (*** 18);
Cashing area: B dormitory canteen as a prize redemption area for the employees at any time to redeem the prizes, the site requires 10 staff;
VII, the activities of the organization
Activity Planning:
Activity Coordination:
Activity Hosting:
Procurement of Goods:
Leasing of Equipment:
Production of Tickets for Prizes:
Installation and Commissioning:
Safety and Security:
On-site Cleaning:
On-site Organization:
Human Resources Dept. All members
Eight, environmental layout
1, the company's front and back doors each put a common arch;
2, a factory, two factories, printing factory, B dormitory, C dormitory rooftop inserted colorful flags, inventory of about 100, need to rent about 150;
3, the factory placed eight floating air ball (with ribbons), ribbons on the book of Mid-Autumn Festival Couplets; ()
3, factory placed 8 floating air ball (with ribbons), ribbons on the book of Mid-Autumn Festival Couplets; ( Couplets have been prepared)
4, in the B building and C building (14), a factory and printing plant (10) between the triangle string flag;
5, set up two tents in the factory rest area (8 3x3 meters tent, each rest area of 4 tops), each outdoor games placed in a tent (3x3 meters tent);
Nine, the flow of the activities Opening ceremony:
1, the company's leaders and leaders of the company, the company's leadership, and the company's leadership and leaders of the company's leaders and leaders of the company's leaders and leaders of the company's leaders and leaders of the company's leaders and leaders of the company's leaders and leaders of the company's leaders and leaders of the company's leaders and leaders of the company's leadership and leaders of the company's leaders and leaders of the company's leaders.
1, the company's leaders and guests enter (background music: "Welcome March");
2, the general manager's speech;
3, the deputy general manager announced: "I declare that the 33 companies He Mid-Autumn Festival Tour is now starting!" (firing a salute, playing the "Unity and Friendship March");
4, the host announced that everyone can play on their own in the plant;
5, the company's leaders and guests to withdraw;
Specifically, see the "___ company garden party opening ceremony process" and "x general speech"
Game area:
1, Qiankun small transfer
2 Within minutes, 10 glass beads will be clamped with bamboo chopsticks to another plate 2.5 meters away from each other. During the game, if the glass beads fall, you must pick up the original place before continuing. 2 minutes to clip 5 beads can get a ticket, a time can be carried out at the same time 5 people;
props: glass beads 50, chopsticks 5 pairs of plates 10, a stopwatch, 2 chairs, umbrellas, 1 top
organizers: 2 people, **** need to prepare 350 tickets.
2, Super Bowling
10 small bottles of Coke, lined up in an equilateral triangle with a side length of 1 meter, participants stand 5 meters away, hands rolled out basketball. Pour 3 bottles of Coke to get a ticket.
Note: Anyone who throws, bounces, smashes, etc., will not be given a ticket
Props: 10 bottles of canned Coke, 1 basketball, 1 chalk, 2 chairs, 1 umbrella
Organizers: 2 people, **** need to prepare 210 tickets,
3, blowing ping-pong
Prepare 12 cups of equal height. Each cup should be filled with water and vertically lined up. Line up every 6 cups in a row. The first cup in each row should contain a ping pong ball. Participants are to blow the ping-pong balls from the first cup to the other cup, one by one, without jumping cups. If the ping pong ball is blown off, no prize is awarded. If you blow it all at once, you will get a ticket for the prize, and two people will participate at a time.
Props: 13 cups, two ping-pong balls, two chairs, umbrellas 1 top
Organizers: 2 people, *** need to prepare 210 tickets,
4, Li darts
10-ring target a, three darts per person, 1.5 meters away from the ring target, the 10-ringed people can get a coupon for a ticket;
Props: 2 sets of the ring target and dart,
Props: 2 sets of the ring target and dart
Props: ring target and dart 2 sets, 2 chairs, chalk 1, umbrella 1
Organizers: 2 people, *** need to prepare 210 coupons,
5, shuttlecock dance
Participants in the circle drawn in chalk (diameter of 1.5 meters) first right turn four times, and then left turn four times (limited to 15 seconds), and then kick the shuttlecock in the same place, kicking the shuttlecock, kicking the full five counted as a pass. Awarded a coupon
Props: 1 chalk, 1 shuttlecock, 1 stopwatch, 2 chairs;
Organizers: 2 people, *** need to prepare 210 coupons,
6, blowing the ?m candles
light up the five ?m candles, 0.5 meters away from the front of the row an inverted eight, the staff and the opening of the distance between the eight open, 30 seconds to blow out the front five ?m candles
the front five ? The front of the five ?m candle can get a ticket, participants can not lean forward, each time you can participate in two people.
Props: 50?m candles, 1 chalk, 1 high table, 2 chairs, 1 lighter, 1 stopwatch
Organizers: 2 people, *** need to prepare 210 tickets,
7, vision unique
Prepare 5 chopsticks, 5 empty beer bottles. The contestant stands on one side of the beer bottle, 60 centimeters away from the bottle, with his arm flat, aims at the mouth of the bottle, and releases the chopsticks in his hand. If the chopsticks fall into the bottle, the winner will receive a ticket. Each time 5 people can participate, each person has three chances.
Props: empty beer bottles 5, chopsticks 5, 2 chairs
Organizers: 2 people, **** need to prepare 1050 tickets,
8, infernal
two people tied feet (a person's right foot and the other person's left foot firmly tied together), only allowed to jump, not allowed to run or walk, five groups at the same time to start the race, the first to the 20-meter place who won. The winner will be given a ticket for each person, and 10 people will participate in each race.
Props: 10 rope, 2 chairs, umbrellas 1 top
Organization: 2 people, *** need to prepare 84 tickets,
9, portrait
activities blindfolded, heard the organization of the staff after the command, in situ 3 circles (circle diameter of one meter), walk forward 3 meters, paste the eyes, nose, mouth in the avatar of the required position. Stick to any one of them to get a ticket, time is 3 minutes, each time 2 people to participate;
Props: 2 pictures, 10 magnetic suction, cloth 2, magnetic writing board 1, telescopic belt 1, 2 chairs, umbrellas 1 top
Organizers: 2 people, *** need to prepare 140 tickets,
10, the atmosphere blown into
Participants Each person takes 5 balloons, the person who blows up the most balloons gets 1 prize ticket. According to the participants in the hands of the number of broken balloons on the spot record, each time on the field of five people, each game time for five minutes;
Props: 1000 balloons, stopwatch 1, 2 chairs, umbrellas 1 top
Organizers: 2 people, *** need to prepare 42 tickets,
11, rope skipping
Two people a person to take a rope rope jumping rope, and at the same time to start the The winner is the one who jumps rope the most times in two minutes. The winner will get a ticket.
Props: jump rope 3, stopwatch 1, 2 chairs, umbrellas 1 top
Organizers: 2 people, *** need to prepare 105 coupons,
12, hula hoops
two people for a group, together with the twisting hula hoops, twisting hula hoops for five minutes the most winners, the winners can be awarded 1 coupon.
Props: two hula hoops, chair 1, parasol 1 top
Organization: 2 people, *** need to prepare 42 coupons,
13, the collective crossing the river
by the three employees to participate in the team, the river distance of 15 meters, within 10 minutes, the use of two benches to reach the end of the midway team members can not fall to the ground. Each entry 3 groups, the first group to cross the river won, each group of people 1 coupon
Props: 6 square wooden stools (slightly shorter, sturdy), a stopwatch, 2 chairs, umbrellas, 1 top
Organizers: 2 people, *** need to prepare 63 coupons,
14, Carp Jump Dragon Gate
A group of five, each participant jumped once, the longest jump wins. The one who jumps farther wins. The winner will be awarded a ticket
Props: chalk 1, tape measure 1, 2 chairs, umbrellas 1
Organizers: 2 people, *** need to prepare 210 tickets,
15, the sky dangerous fly over
hand holding a ping-pong paddle, the paddle put a ping-pong ball, 30 seconds to walk across the length of 5 meters of the log bridge, people and the ball are not allowed to fall down. Passed by the person was awarded a ticket
Props: table tennis, paddle each one, a log bridge, a chair, a stopwatch 1, parasol 1 top
Organizers: 2 people, *** need to prepare 210 tickets,
16, I guess I guess I guess
Two employees a group, select 2 groups of employees at the same time on the field, by an employee to see the title, and make the corresponding tips, can do action. Make the appropriate prompts, you can do actions or talk, but can not say any word in the words, otherwise counted as a foul; by another employee to say the answer, the most guessed in 5 minutes for the win, each group of each employee was awarded a coupon
Props: write the words on the paper 450, 2 chairs
Organizers: 2 people, **** need to prepare 84 coupons,
17, the irrigation system is a very important part of the process, but also to ensure the safety and security of employees and their families. p>
17, dunker
by an employee standing outside the two-point ball, fixed-point shooting, ten chances, five times in the person to get a raffle ticket;
props: a basketball, chair 1, umbrella 1 top
organization: 2 people, *** need to prepare a raffle ticket 70,
18, Mid-Autumn Festival riddles
hanging lanterns and riddles inside the dormitory dining hall of the building C Hang lanterns and riddles in the dining hall of the dormitory in Building C. Employees can guess at will, and if they guess, they can take the riddles to the organizer to redeem the prizes, and if they guess correctly, they can get a coupon for redeeming the prizes.
Props: 10 lanterns, riddles 630, 3 ropes, 100 clips, 10 chairs (hanging more than 100 riddles each time, hung in 6 times)
Organizers: 10 people (3 people to take the riddles, 2 people to put the riddles, 5 people on the answer), *** need to prepare 630 tickets;
General rules of the activities:
Organizers It should be noted that some employees may only play simple items or their own specialties in order to obtain prizes. If an employee is found to have won two or three times in a certain game, he or she should be persuaded to play other items (except for the riddles);
Ticket redemption area:
Only ticket redemption is placed in each game, and the employee who has won the game will go to the redemption area to redeem the prizes. Fifth Prize: with 1 ticket, the prize value of about 12 yuan of goods, 750;
Fourth Prize: with 3 tickets, the prize value of about 36 yuan of goods, 550;
Third Prize: with 5 tickets, the prize value of about 60 yuan of goods, 200;
Second Prize: with 7 tickets, the prize value of about 84 yuan of goods, 200;
The second prize: with 7 tickets, the prize value of about 60 yuan of goods, 200;
The second prize: with 7 tickets, the prize value of about 84 yuan of goods. Prize value of about 84 yuan of items, 100 copies;
First prize: with 9 redemption coupons in exchange, the prize value of about 108 yuan of items, 40 copies;
Prizes *** total: 1640, the total prize money: 53,520 yuan;
Ten, the cost of the budget:
The total cost of the total: 62,667.35 yuan
Mid-Autumn Festival Activity Planning Program Part 2First, the background
Mid-Autumn Festival is China's second only to the Spring Festival, the second largest traditional festival, this day, families ate a reunion dinner, tasting mooncakes, enjoy the moon, and everywhere overflowing with joyful and festive atmosphere. This year's Mid-Autumn Festival coincides with the 11th Golden Week, which is also a golden opportunity to organize activities.
Mid-Autumn Festival night, the moon in the sky, clear light sprinkled all over the earth, the owners gathered in the situation, not only reflecting the community as a large family-like harmonious atmosphere, and further enhance the image of the property company.
Second, the preparation of activities
(a) the theme of the event
Mid-Autumn Festival, reunion of the new home
-- "new home" word can also be replaced by the name of the opening of the district
(b) the event Purpose
1, "Mid-Autumn Festival" is a well-known traditional festival as a pretext, so that the owners of the Mid-Autumn Festival will recall the joy of the Mid-Autumn Festival activities, a good impression.
2, through this recreational activities, enhance the harmonious communication and cooperation between the property and the owners, leaving a good first impression, to maintain a friendly and harmonious relationship between the two.
3. Enhance the influence and attractiveness of the neighborhood property, and establish a good image.
(C) the form of activities
"Mid-Autumn Festival" as the theme of recreational activities, the form of colorful
(D) the object of the activity
the owners of the community
Mid-Autumn Festival activities dedicated program
(E) the time of the activity
The evening of October 3, 20__ (by your company to decide)
(F) the location of the event
You can choose a broad site in the community
Third, the preparation
(a) the pre-power
1, the handover of the home to the owners of the initiative to mention the activity, and enthusiastically invite the owners of the participation.
2, poster form of publicity
3, leaflet form (optional)
(B) the activities of the pre-preparation
1, 10 days before the event, publicity and mobilization, to determine the theme of the event, the way the event, entertainment programs, the process of the event sent to each employee in the hands of the staff, so that the staff know their own tasks, but also to clearly tell the owner what the The highlights and entertainment programs to attract the active participation of the owners.
2, through the warm-up to the lines and cultural programs for practical exercises, and summarize the problem and then skilled, natural use. For different work set up a full-time host and conference staff responsible.
3, the event site rehearsal and sound debugging and layout
4, the arrangement of full-time layout of the venue
5, the night before the event, held an event mobilization meeting to summarize the promotional activities, clear activities now division of labor and the emergence of unforeseen circumstances of the contingency plan.
6, the activities used in the gifts to be in place three days before the event, do not start the day of the event, there is a lack of gifts or not in place the problem.
7, looking for children in the neighborhood with artistic talent, and invite.
8, to understand whether there are newlyweds among the owners, to invite, and can talk to them beforehand about the rules and arrangements for the event.
(C) Planning Preparation
1, the site layout of the necessary items: banners, balloons, etc. to create a festive atmosphere
2, making gift bags, prepare gifts
3, draw the activity site layout plan, rehearsal beforehand
Fourth, the activity design
1, enjoy the moon, the distribution of mooncakes, and at the same time, the heart to experience the meaning of the theme of the Mid-Autumn Festival. If possible, we suggest that the owners call their parents or relatives at home to send their thoughts to their friends and relatives in distant places.
2. Briefly introduce the origin and significance of Mid-Autumn Festival and other related information, and let the owners tell the previous or the most memorable Mid-Autumn Festival situation, and share the happiness and fun with everyone.
3. Interactive games:
(1) Chanting verses related to Mid-Autumn Festival. Whoever chants more, will give a small gift
(2) Singing songs with the word "moon" in the song, whoever sings well and sings more, will give a small gift.
4, the Mid-Autumn Festival "best family" contest
You can sing the program, that is, singing songs with the word "moon" (or chanting verses or idioms related to the moon), invite several homeowners to confrontation to the songs sung by more than the winner, give gifts, other participants, and other homeowners to participate in the program. The winner is the one who sings the most songs, and gifts will be given to the other participating families. Each group of families only need to give a gift.
5, it is best to arrange the neighborhood children's talent show, children's performances are generally the audience is willing to see the program.
6, according to legend, the night of the Mid-Autumn Festival, the quiet bathing moonlight, can make women pregnant. Therefore, in some areas, on the night of the Mid-Autumn Moon, women will go out of their homes, bathing in the moonlight, hoping to give birth to a son, called "shine the moon". The company can draw on this legend, invite the newlyweds to the stage, congratulate the early birth of a child.
Mid-Autumn Activity Planning Program Part 3The 15th day of the eighth month of the lunar calendar, is China's traditional Mid-Autumn Festival, is second only to the Spring Festival of China's second-largest traditional festivals, Mid-Autumn Festival is coming, combined with the actual situation of the hotel and the traditional Chinese national customs, in order to better carry out the work of the hotel sales service to achieve a double harvest of economic and social benefits, especially the development of this program.
First, the target market analysis
The hotel's customers are mainly middle and upper class people and government workers, but there are many of them are private consumption, which requires the hotel to improve the grade on the basis of those private consumers must take into account the personal interests of the consumer.
Second, the pricing strategy
1, meals can basically keep the original pricing, but to consider and the Mid-Autumn Festival related to the price of some of the meals, can be used to discount (recommended the use of this approach) or directly reduce the price of the approach.
2, for the high price of meals, it is recommended to use a combination of volume and price reductions want to combine the approach.
3, the Mid-Autumn Festival set menu (described below) should not be overpriced.
4, the price of other drinks and other services can be flexible according to the actual situation of the hotel, before and after the Mid-Autumn Festival to reach the lowest price (but to the hotel's net profit to develop).
Third, the marketing strategy
1, the production of packages specifically for the Mid-Autumn Festival, can be divided according to the actual situation of the affordable, medium, high three, two-person meal, three-person meal and other types of theme to reflect the reunion of the whole family, can be given a moon cake, for the store characteristics of the moon cake (the price does not need to be too high).
2, if a family has a person's birthday is the lunar calendar August 15, with valid documents (household registration and ID card), in the hotel dinner can enjoy 5-6% (according to the actual decision of the hotel) discount. It is recommended to recommend the Mid-Autumn Festival package to them.
3. If the last number of cell phone and fixed phone number is 815, you can enjoy 5-6% discount (according to the actual decision of the hotel) in the hotel meal gathering with the valid documents (account book and ID card). It is recommended to recommend the Mid-Autumn Festival package to them. It is best for the hotel to contact these people directly.
4, due to the hotel temporarily no accommodation services, and other accommodation-based large hotels can be joint action, mutual introduction of customers, which can increase the customer base, reduce some of the related costs. This part of the customer can be transported by car, but also recommended to recommend them the Mid-Autumn Festival package.
5, after the meal to give some and the Mid-Autumn Festival related small gifts (the top to be printed on the hotel's name, phone, address, website).
6, the event is scheduled for the lunar calendar August 10-20 days.
Fourth, the promotion strategy
1, near the entrance to the hotel, the train station, bus station to place outdoor advertising (outdoor advertising using spray-painted mainly in the form of a combination of banners).
2, television, street banners and newspaper ads combined.
3, you can try a cell phone, mass mailing focused on the original hotel's old customers, pay attention to the use of appropriate language, mainly to introduce the hotel's latest activities.
4, ___ website ___ to do a pop-up box ads or larger flash animation ads or banner. web animation and image processing must be consistent with the content of the marketing.
5. You can also use flyer ads, but the quality of the flyer must be high.
Note: The above advertisements can be selected at the same time, the focus of the promotion in the city, but also to the surrounding counties and cities to promote. The minimum audience of the advertisement should be guaranteed to be 150,000 people.
V. Other related strategies
Security must ensure the safety of the hotel; waiters and related staff to adopt some incentives to mobilize their work enthusiasm (later you can refine this content); in the hall to play some tasteful music; the speed of the food must be fast; the layout of the hall does not need to be too luxurious, but should be beautiful and generous, show the flavor of the Mid-Autumn Festival. Mid-Autumn Festival flavor.
Hotel marketing is a study of the hotel in a highly competitive and changing market environment how to identify, analyze, evaluate, select and utilize market opportunities, how to develop marketable products, to explore the best form of production and sales of the hotel and the most reasonable way, the purpose is to achieve the greatest economic benefits with the least labor consumption.
Mid-Autumn Activity Planning Program Part 4In order to meet the arrival of the Mid-Autumn Festival in 20__, to enrich the spare time of the owners of the district, for everyone in the tension of the work can fully relax and enjoy the joy of the holiday. Unswervingly increase the construction of spiritual civilization, the formation of a healthy and harmonious community culture. To establish modernized and new interpersonal relationships, cultivate the self-discipline of residents, give full play to the effectiveness of the group, and create a friendly and amicable space with the same ***. Gradually carry out community cultural activities, give full play to the guiding function, restraining function, cohesive function, incentive function and radiation function of community culture. Favorably promote the property company better management and service, shaping the brand image of the district, deepen the exchange and communication between the property company and the owners.
I. Specific activities are as follows
(a), throwing darts
1, in 1 minute's time, standing outside the 3-meter line with a dart to the dartboard quasi-center Zheng, the higher the ring number the better;
2, the player in the Zheng dart off-target or did not throw the dart Zheng in accordance with the specified distance and time, the results of the null and void;
3, the score: 35 rings in the specified distance and time, the score: 35 rings in the specified distance and time, the score: 35 rings in the specified distance and time. The winner is the one who gets more than 35 rings within the stipulated distance and time, and gets a gift.
(2) Guess the riddles
1, will guess the riddles tear off, according to the riddle number to the prize collection office to verify the riddle answer, the answer is correct to receive the corresponding gift.
(C) dart shooting balloon:
1, this activity *** divided into men's group, women's group, children's group three groups.
2, men's group players from the foam board 3 meters, women's group players from the foam board 2.5 meters, children's group players from the foam board 2 meters.
3, each person can throw darts 5 times, darts broke the balloon according to the content of the note in the balloon to answer a brain teaser question, the right person was awarded a gift (gifts to be determined).
(D) set circle:
1, items placed in the circle on the ground.
2, 2 meters away from the nearest item (1 meter away from the child) throwing circle. Limit 3 throws per person.
(E) pinch mud people:
1, in less than 10 minutes to pinch the most beautiful mud people, get a gift.
Second, the activities of the competition
The results of the above activities must be signed by the referee of the event, otherwise invalid, each family can send up to two representatives to participate in two different activities, and with the management of the management of the unified distribution of the "Mid-Autumn Festival results card" to participate in the results of the property customer service desk to receive prizes.
C. Activity funding and cooperation
1, provided by the property company (free of charge) site, the cooperation unit needs to provide tents, activities, programs, gifts.
2, now start looking for interested partners that sponsors (such as the merchants of this community is willing to cooperate) is recommended to arrange for special follow-up.
3, looking for the choice of cooperation units need to pay attention to the other side of the intention to cooperate and cooperation projects and other small sections (it is recommended to make text-based communication instruments to explain the mode of cooperation and requirements).
4, the activities provided by the partners of the program must be approved by the property company agreed to carry out under the premise of personal safety.
Mid-Autumn Activity Planning Program Part 5
I. Activity Theme:
Starlight Singing - The Heart of the City
Second, Activity Time:
__
Third, Activity Main Idea:
1, this activity to the Mid-Autumn Festival and the National Day of the two peak seasons of the sales season combined in An activity cycle, on the one hand, the two activities can create momentum for each other, saving media investment resources, more importantly, the use of the continuity of activities, hidden competitors on our blocking, and in the formation of the corresponding atmosphere of the holiday.
2, combined with the integrated features of the industry, the Mid-Autumn National Day marketing activities more participatory, entertaining, fashion-oriented, try to dilute the effect of commodity discounts, as much as possible, to enrich the image of the shopping center integrated industry.
Fourth, the activity is expected
According to the current turnover degree, weekdays, holidays, the first phase of the event, weekday sales of about 340,000 yuan, sales growth during the event is expected to weekdays, not less than 10%, holiday sales of about 489,000 yuan, is expected to be no less than 20% of the holiday sales during the event, that is, the activity of the 16 days of sales reached about 6.6 million yuan.
V. Activities
Promotion of goods
1, the full moon discount higher!
September 25, 18:00 onwards, Walking Street 1, 2, 3 Street wearing goods limited time surprise discount discount (or full of yuan, and the square, supermarkets jointly);
Universal Studios Mid-Autumn Festival day 5 yuan ticket price;
Dining September 25, launched the "full moon love is more intense" set menu! The series, family set meal, couple set meal, friends set meal, each restaurant and block part of the region to participate.
Casino buy 10 free 5, launched a special Mid-Autumn Festival.
2, starlight singing, the heart of the city!
September 26 - October 7, merchandise category every full dollar minus dollars (the company does not bear any loss of profit due to full reduction).
In order to enhance the atmosphere, you can explore the activities related to the lottery, the cost of another.
Universal Studios, food and beverage, entertainment and other programs to launch the National Day special.
Public relations and performing arts activities
1, starlight singing, the heart of the city - Wang Rong into the cum So Cool City opening ceremony.
2, Mid-Autumn Festival National Day Gift Street
Mooncake area
September 15, in the Walking Street South to the Zhongxing Plaza area in the form of supermarket piles, the Mid-Autumn Festival Gift Fair, placed supermarkets operating the mooncake brand, the display of different manufacturers of a variety of mooncake gift boxes, bulk mooncakes, to take a variety of ways of display, giving a sense of abundance. And joint manufacturers to launch different levels of discounts, give small gifts and other promotional activities.
Can be divided into display areas according to the moon cake filling, such as meat filling moon cake, sugar-free moon cake, fruit filling moon cake and so on. At the same time, you can open some well-known brand moon cake counter.
On-site production of moon cakes: now the quality of moon cakes has become a problem in the minds of many consumers worried about, even if the mall's products are no exception, you can contact the supermarket supplier on-site production of moon cakes, to do the form of sale, on the one hand, to allow customers to eliminate the quality of the moon cakes worried about the problem, on the other hand, you can improve the customer's trust in the mall.
Gift area
Mid-Autumn Festival, people buy gifts to honor the elderly or gift friends, generally in addition to buying moon cakes, but also buy some other gifts, generally more health care products and so on, the moon cakes and other gifts combined together, both to facilitate the purchase of the customer, in the price can also be taken to a certain degree of preferential. The moon cake with other health products class gift combination packaged together, divided into several grades, such as 88 yuan, 188 yuan, 288 yuan ....
Dining food area
Mid-Autumn Festival is coming, eating is more essential, while walking a street to show the moon cakes, focus on creating the concept of eating, focusing on the promotion of the second street to eat-oriented restaurants, through the atmosphere of the layout of the publicity, try to launch the Mid-Autumn Festival reunion meal packages (specifically customized by the restaurants).
Entertainment District
Invite the Casino will be small and flexible to move some of the amusement projects, moved to the event site of the entertainment district, shopping full can be free entertainment, increase the interactive feeling of the scene.
The movie city can put some of the blockbuster publicity image, dp points arranged to the block of the designated location, enriching the activities of the entire street content.
Literary performance area
ZTE Plaza, in September 24, the day before the Mid-Autumn Festival evening 19:00-21:00 to organize the city's senior art troupe to welcome the Mid-Autumn Festival song and dance cultural performances, the evening of the 26th, the staff of the cultural performances. Cost control within 500 yuan.
Atmosphere creation
(1), Mid-Autumn Gift Box Street
unified procurement of goods by the Supermarket Purchasing Department (including mooncake gift boxes, liquor gift boxes, health care gift boxes, fruit gift boxes, etc., the goods should pay attention to the packaging and taste), supermarkets to provide the head and size of the stacks, the Marketing Department unified production of the head of the stacks of packaging and the street's overall image of the design of the entrance to the venue to provide about 80 meters
(2), the world's food street
by the Ministry of Food and Beverage to provide high-quality dishes, can be part of the exhibition, plus on-site production, free tasting and other projects;
site to provide 50 meters
(3), fashion entertainment
by the Entertainment Wharf to provide some of the small machines, placed in the street, can be free entertainment to attract the popularity of the site to provide about 50 meters
The above major entertainment
The supermarket to provide the head and size, marketing department unified production of head packaging and a street overall image of the entrance design site to provide about 80 meters
The overall atmosphere of the above blocks will be designed and produced by the marketing department, and must be coordinated by the departments is the supermarket's head and overall size, the relevant units of commodity information and the actual need for the items whether self-provided (such as food booths, etc.)