First, answer a simple question. Whose vitality is stronger?

There is no doubt that the vitality of the stall economy is stronger. In the era of Hou Ji, every year on the seventh day of the eleventh lunar month, people from all directions gathered on the Donghetan to teach crops, and thanked Hou Ji with their own harvest, and began to barter, which was the embryonic form of markets and stalls. Today, the business of the stall is still booming.

What are the advantages of these three modes?

1. The advantages of stall economy are simplicity and flexibility, and low start-up cost. Pushing a scooter or even spreading a piece of cloth on the ground can start a business, which is a magic weapon to solve the employment problem after the epidemic. But we should also do a good job in market analysis: what products to sell? Where to sell it? Blind entrepreneurship will also lose money.

2. Short video from the media is the further development of print media. It can convey more information in a shorter time and has a large number of users. The daily users of Tik Tok and Aauto are more than 200 million, and the recommendation mechanisms of most short video platforms such as Tik Tok and National Video are "addicted to reading". Analyze users' interest points through their browsing and interaction records. As long as their account content is vertical, they are basically interested in watching your video. However, at present, the development of various platforms has stabilized, and it is difficult for beginners to develop here. They must rely on professional teams or master excellent operation skills themselves.

3. Live broadcast with goods is a further evolution of short video, which is more interactive than short video, which is conducive to product display and can quickly understand users' concerns. This year, affected by the epidemic, politicians from all over the country started broadcasting in person, Luo Yonghao signed a contract with Tik Tok, Dong Mingzhu brought 6.5 billion goods a day, and even set off a live broadcast market. But at the same time, all kinds of monsters are also making waves, all kinds of three products, exaggerating propaganda and so on. In order to regulate the live delivery industry, local governments are also introducing relevant policies. For example, Guangdong will set up a new professional post: live broadcast salesman, who belongs to online marketer and can obtain the professional qualification certificate issued by the Ministry of Industry and Information Technology through the examination. Guangdong is scheduled to start broadcasting on September 20, and the live broadcast needs certification (pan-entertainment anchor does not need it for the time being).