< Healthy restaurant > Planning book establishment point: <; Beijing >

Contents:

1. Formulating <; Healthy restaurant > Planning book

II. Undertaking great business opportunities in health-preserving restaurants III. Market investigation and research

IV. Consumption channels and people to be faced

V. 3 categories of meals VI. Shop location

VII. Advantages of porridge shop:

VIII. Staffing

IX. Financial budget X. Economic benefit budget

XI. The number of people who don't eat breakfast or eat breakfast at home only accounts for 1/3 of the survey, 2/3 of them often eat breakfast outside, and 71% of them are dissatisfied with the breakfast market. On the other hand, Beijing has a large floating population, and many white-collar workers have formed a huge guerrilla eating out. Everyone wants to embrace a new day with a healthy body. At this time, you must have a healthy eating style. Many people fight guerrillas outside for lunch and even dinner. The miscellaneous diet will at least bury many hidden dangers of physical diseases for a long time. Like stomach diseases, intestinal diseases, hepatitis, cardiovascular diseases and so on

1.1 Breakfast:.

The busy living environment makes people ignore the importance of breakfast. At present, breakfast sold outside usually gives up nutrition to please the taste. Nutritious breakfast is the number one enemy of health, and the first meal in the morning is also the most critical meal for nutrition intake. Balanced nutrition can replenish physical strength and bring vitality for a day. If you have a full breakfast and eat healthy food, you can ensure the energy needed for physical and mental activities. Because of the nature of work, urbanites are often busy or have no time to eat breakfast, and the feeling of fasting makes people feel lifeless, and their brains are slow to operate, which will also affect their stomachs and intestines, thus leading to the decrease of their immunity. Therefore, it is nutritious, rich in high-molecular carbohydrates and dietary fiber. The unique water-soluble fiber Beta glucan prolongs the digestion time of carbohydrates, which can not only provide energy continuously and stably, but also bring abundant energy all day.

1.2. At present, there are still many factors that are not conducive to human health in breakfast. < P > According to the eating habits of Beijingers, in the past, the breakfast in old Beijing was all fried dough sticks, liver copying and soybean milk. Bean brain, rice, millet gruel, steamed stuffed bun and so on are all good breakfasts, but there are great problems in the quality and hygiene. Besides, fried dough sticks with high oil and cholesterol are much worse than those with liver. < P > A nutritious breakfast should have enough carbohydrates, dietary fiber and protein to get rid of the nemesis that hinders health. Therefore, how to carefully choose a nutritious, fast, delicious and convenient breakfast has become the focus of today's catering industry.

At present, there are hundreds of practical porridge charts for reference and selection. For example, the ten-meter porridge, which is the most famous in Beijing at present, has a good effect on preventing and regulating diseases, whether it is for the three highs of the elderly or for other people's health care. Healthy breakfast porridge undoubtedly meets people's needs. This strong demand also opens up huge business opportunities

2.1. Lunch: Generally speaking, the nutrition absorbed by people in lunch accounts for one-third of the daily nutrition source.

Modern people also have more innovative management ideas about health than before. For health, it is no longer just a passive treatment of illness, but modern people have a more positive attitude. How to actively resist and prevent diseases while keeping one's mind and body in the best condition is a positive attitude to effectively manage health. Used in daily food collocation. Healthy diet is the source of successful life! Health adds color to your life; Diet makes your health more perfect.

2. Great business opportunities for hosting health-preserving restaurants

Of course, "selling" points is very important. Although many people know about the series of products whose main products are traditional foods in China, they don't manage well. It is both a blind spot and a selling point. As long as there are good products and good management methods, they can be popular in the market. Good economic benefits have been achieved.

For example, "porridge" for breakfast, whether it is hot summer or cold winter, whether it is spring full of bloom or autumn full of harvest, is the first choice for people who have poor appetite and are in sub-health state. Opening a porridge shop can fully cater to the trend of modern people's health-oriented life, and the cost is low and the return is stable.

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Recently, a porridge culture and a healthy catering culture have spread throughout Beijing. Running healthy restaurants has become a upstart in the catering industry. Therefore, it is more economical and huge business opportunities to run health-care catering in an all-weather way. < P > 3. Market research and research

1. At present, Beijing residents have a certain level of understanding of health-care meals, changing the normal past big fish, big meat and greasy dishes, and began to choose health-care meals with more nutritional value.

2. If we introduce a green-ring diet with dietotherapy, health care, beauty and longevity,

3. There are five characteristics of catering for health preservation:

1. Affordable for the public; 2, rich in nutrition and easy to absorb; 3. Sustainable consumption; 4. Xian Yi, young and old; 5. Diners can shorten the consumption time. It should be based on: not only the beauty of color and fragrance, but also the focus of publicity should be health! The concept of eating only as a full stomach and delicious food has long been out of date. Its positive significance lies in helping people to improve their quality of life and restore their healthy bodies, and to work and study easily and happily. At the same time, it can also meet people's health needs and make consumers get value and satisfaction from it.

2. as for the management characteristics, we oppose the traditional thinking of porridge shop. We should be brave enough to abandon the products that we can't do well, and we should rather be short of them than excessive. In porridge, we only need to design 11 kinds of absolutely fist porridge, one of which is the main product. In addition, it is suggested to pay more attention to some easily digestible porridge dishes. This is also to prevent possible business risks, even if the porridge variety really fails, because you have worked hard on other health care dishes, you can also make up for the loss of porridge in the dishes.

4. Facing consumption channels and people

This is an industry with a wide range of consumption channels

1. General consumers, focusing on infants, students, the elderly, pregnant women, patients and sub-healthy people.

2. Main benefits: nutrition, hygiene, good taste and health care. It is a very China-style fast food form

3. Business premises: residential areas, hospitals, sanatoriums, apartments for the elderly, parks and commercial areas, etc. It can form breakfast, lunch and dinner: the main food with nutrition is economical and affordable,

4. Avoid the trouble of cooking porridge and the inconvenience of buying raw materials and ingredients; More secure, hygienic and nutritious, and more effective. Maintain health, save time and effort, and make consumers feel more reasonable in consumption.

5 At the same time, the health food functions and characteristics of various foods are distributed and publicized in the restaurant, which can increase the health knowledge of various restaurants. While enjoying the diet, it also makes diners improve and strengthen their health awareness. While eating healthily, they also realize the importance of health food to the human body.

5.3 categories of meals

1.1. varieties of breakfast porridge

mainly include (1) cereal porridge (2) bean porridge (3), mixed cereal porridge (4), meat porridge (5), flower porridge (6), vegetable porridge (7) and fish porridge.

Disadvantages: due to numerous ingredients, the purchase is a little cumbersome, but the porridge spectrum can be classified, summarized and concentrated according to the common sub-health conditions of the general population.

1.2. Try to crowd out the breakfast side dishes that people often eat, pickle pickles, and try to mix the refreshing side dishes with various vegetables and bean products reasonably and healthily.

1.3 At the same time, equip some local specialty snacks according to the characteristics that young people like meat: Sesame cakes, rose bee cakes, Chinese buns, pumpkin cakes, etc ......

There are many local snacks, which can be made according to local specific conditions. It is suggested that the North and South snacks should be cross-linked, which will be more attractive.

2. Lunch categories

In order to cater to people's increasing emphasis on healthy eating and fast lunch for healthy eating

For example, it includes fried celery set with pot stickers, fried broccoli with beef, crispy eggs set with meat sauce, grilled four vegetables set, seafood set, eggplant set with bean curd and minced meat ... and hundreds of kinds of stir-fried dishes with reasonable nutrition, etc.

; Lunch brings you a full and healthy enjoyment of body and mind

3. Dinner is mainly made of fish ball soup and other health-care soups, plus coarse-grain snacks are matched with health-care tea and so on

Soup is the mother of freshness, and freshness is the source of taste. Soup is not only a delicious dish, but also a good product for people to get rid of diseases and keep healthy.

Give full play to the functions of tea in developing intelligence, preventing aging, improving immune function, improving intestinal bacterial structure, deodorizing and detoxifying,

Select the location of six shops

<; Healthy restaurant > The completion of

1. The location is densely populated, with a large flow. The initial area is about 51 square meters. The decoration style is based on returning to nature. The decoration is simple and simple. It will be developed and expanded according to the business situation in the future.

2. Delivery service: breakfast nutrition porridge porridge is boiled in a large pot, the ingredients are repackaged by special personnel, and the small pot is prepared. Professional delivery team. Key targets: hospital inpatient, elderly people with mobility difficulties. Families. Give away menus at home (with a brief introduction to the health care lunch of dietotherapy porridge spectrum and the symptomatic effect) and accept orders by telephone.

3. Establish your own website. Carry out online publicity, order and join in, and expand sales channels. < P > 7. Advantages of health-care restaurants: < P > Ordinary families, especially those in the industry, are afraid of trouble because of the rush of time, and the time-consuming breakfast is relatively monotonous < P > Moreover, It is really helpless to purchase. It is not easy to purchase, easy to waste, unprofessional, etc.

1. Hire the support of medical and nutrition experts

2. The public and fine varieties are supplied at the same time, which is widely applicable, targeted, time-saving, low-cost, and effective, and can completely achieve the effects of dietotherapy, health, beauty and longevity.

3. But it must be equipped with experienced and responsible nutritionists.

IX Financial Budget

Assumption: "Breakfast Porridge"

1. Venue: 31-51 square meters. The rent is 2,111-2,511 yuan/month. At the same time, it depends on the location selected, but in order to ensure the durability of the business place, the store rent is generally paid in advance for three months after the initial opening: under the condition that the development trend can be seen and the property in the location is stable, Formal procedures for renting houses and shops with annual rent or several years' rent should be worked out

2. Funds and materials for necessary restaurant equipment: including basic equipment, working capital, certificates, licenses, fees, taxes, etc.: business photos, tax registration and some other management fees, etc., and the scale of capital investment can be determined according to the size.

11. Economic benefit budget

For example:

1.31-51 square meters store: If the daily flow (turnover) is 2,111 yuan, the initial gross profit rate is 51%, and the annual gross profit is 31,111 yuan. If you invest 51,111 yuan, you can recover your investment in three months. In the second year, with the expansion of influence, orders and turnover should be able to increase profits by 15%.

2,111 square meters store: With a daily flow (turnover) of 4,111 yuan, a gross profit of 51% will be 61,111 yuan per month and an annual gross profit of 721,111 yuan. The investment can be recovered in two months. In the second year, with the expansion of influence, the order and turnover will increase by 15%, and the profit should reach 228,111/year. If it is done well, it can be doubled.

3. Social benefits can solve the employment problem of some laid-off workers.

Xi. Conclusion

Food is the most important thing for people. It shows the importance of food.

In recent years, health food therapy has become a fashion. Many big cities have large health food outlets, and the business is booming. Opening a "health, health and nutrition" health shop has become the first choice for entrepreneurs.

Health-preserving restaurants and music restaurants pay attention to nutrition and emotional appeal. The decoration styles of health-preserving restaurants are simple, cultured, deep and connotative. It is more suitable for people who are quiet in nature and don't want quick success.

Nowadays, human beings are facing a serious diet imbalance, and a large number of junk foods are flooding the market. Obesity, hypertension, heart disease, diabetes and other "fashionable diseases" are rapidly devouring the health of modern people.

Everyone is eager for health, and anti-aging and health care are very popular, which completely caters to the market demand. With the improvement of living standards, modern people who are tired of eating big fish and big meat are pursuing nutrition, nature, health and original flavor in their diet, which is refreshing and delicious, and has the functions of hangover, digestion, detoxification and nourishing.