When I used to work in a rating agency, Credit House was our client, so I know this company quite well. The Reputation Building was first opened in Huanghua, Cangzhou. The foundation of reputation construction is "reputation", and the policy of 7-day return has been played out very early.

Xinyu Building also has a branch in Cangzhou, next to Cangzhou ICBC Sub-branch. I often go on business trips, and there are many people.

I often go to Zhuo Da Shuxiang Garden in Shijiazhuang, where there are many people. Let's get down to business.

Why can credit construction gain a firm foothold in Shijiazhuang?

1 grounding gas

I have to say that the Reputation Building has a "local flavor", and there is an inexplicable "intimacy" in both the service staff's dress and the decoration style in the supermarket, which reminds me of the big supermarkets in the 1990s.

2 Good service

Everyone who has been to the Credit Building should feel the same way. At least compared with the north, the credit building must regard customers as God.

3 routines are few

The items in the supermarket are arranged in a reasonable style, so that people don't have to look at many things that are not commonly used in order to buy the most commonly used things. My expression ability is limited, I hope everyone can understand.

Why can't Reputation Building beat Northland?

1 Credit construction has no financial advantage.

The funds of the credit building are still relatively tight. At present, the number of supermarkets in Shijiazhuang in the north seems to be around 30, or even more. If Credit Building wants to beat Northland, it must open at least 25 chain stores in Shijiazhuang. This requires a lot of money and is very difficult at present. (Someone mentioned that the capital strength of Credit Building is stronger. I specifically checked the specific situation of the next two companies, or the capital strength of Northland is stronger. Although the branches of Credit Building are located in many cities in Hebei or Shandong, the total assets are between 3 billion and 4 billion. I estimate that the total assets of Northland should be above10 billion. )

Besides Northland, Yonghui is also very strong.

We should also note that Yonghui Supermarket, a leading supermarket in China, has a very strong momentum in Shijiazhuang. If this topic asks whether Yonghui can shake the hegemony of the north in Shijiazhuang, I think it can be discussed. In addition to the advantages in service, design, shopping experience and fresh food, Yonghui's new business level can be said to be two blocks north. Of course, Shijiazhuang has not opened Yonghui life and super species, but once it comes in, it will have a huge impact on the north and even 36524. Compared with Northland and Yonghui, Reputation Building is incomparable in terms of capital scale and business foresight.

3. The new format of credit construction is progressing slowly.

I have already talked about the second point. To tell the truth, I am a loyal customer of Credit Building. Even after online shopping in Credit Building, I have been experiencing online shopping, but the experience of app is really poor. 1 There has been no substantial improvement for many years. Not long after, Yonghui also launched an online app to experience the spike of the credit building. With the promotion of new formats, word-of-mouth construction has been unable to compete with mainstream supermarkets.

A friend mentioned the "card" of the northland, saying that all kinds of welfare cards are the fundamental reason for the existence of the northland. I think this view is putting the cart before the horse. Northland can become the leader of Shijiazhuang at present, and the card is only the appearance. Even if there is no card, there are complex networks and other things that can replace the "card".

To sum up, there is a high probability that the reputation building can continue to persist in Shijiazhuang, but it is impossible to subvert it at present.

Above.

Finally, I ask for attention, lovely time, Shijiazhuang eating, drinking and having fun from the media independent comments, interesting soul.

An impossible task.

The development of Northland for more than 20 years has been deeply rooted. It is not just a shopping mall, but its supermarket chains and shopping malls are all over Shijiazhuang and all counties and cities. The name Northland has been deeply rooted in people's psychology. It has become the benchmark of a city. What's more, there is also a government. Do you think it is possible to kill Northland?

Hualian, Baolongcang and Baibai, including Yonghui now, will give you a piece of the action at most. It is an idiotic dream to completely replace Northland.

It is said that Sanlu has a long history and is stronger than Northland.

Why did it fall to the north and be safe?

First of all, the industry model is different. Sanlu is a production and sales industry, while Northland is only a sales industry. It can also be said that the face sales industry is not. She is a privileged woman at best.

Moreover, in terms of enterprise development and expansion, Northland is also very smart and knows how to weigh the pros and cons. As long as Shijiazhuang is taken, you can have plenty of food and clothing, and then expand to surrounding cities and counties. Continue if you do well, and quit if you don't. It is the merchants who suffer the most, and the northland suffers little.

At present, it seems that Northland will never rashly expand across regions on a large scale. It understands that it will touch the interests of too many people, and it will not be worth the loss. Hold your base. Sanlu is a warning.

Hualian entered Shijiazhuang several times. What was the result?

There are still many similar enterprises entering Shijiazhuang, but they have all been beaten away by the northland. For local enterprise Baolongcang, the northland is next to your place. I will never let you dominate.

People's Shopping Mall is an old shopping mall in Shijiazhuang. Originally a state-owned asset, it was acquired by Northland and established the Beiren Group. North stands for Northland Shopping Mall and South stands for People's Shopping Mall. Supposedly, the assets of people's shopping malls are far less than those of the north. Why is the name of the group called the Beiren Group? Does it feel like equality? Because the shares of People's Shopping Mall are not only fixed assets and intangible assets with a long history, but also shares occupied by political capital.

So you should understand? Do you know why Northland is almost irreplaceable and unshakable in Shijiazhuang?

It's only a matter of time before the northland is finished: 1, things in northland supermarket are generally more expensive, so people who have been to these two supermarkets should have felt it, so even if it is necessary to travel to the northland, many things will wait until the northland to buy them. 2. The service in northland supermarket is extremely poor. If there is any problem, no one can be found at all. Even if you find someone, you love to ignore them. Your attitude is very bad! In the supermarket, only the salespeople are very enthusiastic and try their best to sell things like milk and toothpaste. Whether it's the Credit Building or any other supermarket, I hope there will be more that can compete with Northland. Northland just monopolized for too long and began to die!

At present, the reputation building is stable and the stores are growing steadily. I am divided into five regions (subsidiaries): Shijiazhuang, Cangzhou, Hengshui, Baoding and Shandong. It is worth mentioning that Tianjin branch is about to open in Beichen District.

There are currently eight stores in Shijiazhuang (two in the city), and Luquan has also bought land and is under construction.

In addition to the old shops, there are several planned ones in Baoding.

Each branch has its own expansion and fission development. At present, it seems that there are 28 stores, excluding two franchise stores such as Zhangjiakou Beiyan Mall. New stores open every year. The company has an investment development department, which specializes in opening stores. I believe Xingtai, Langfang and Handan will be put on the agenda sooner or later in the near future.

Credibility building can stand firm in Shijiazhuang, and I believe everyone who has been there knows it. Good service, good quality and low price. Its positioning is a cheap shopping mall that the working class can afford. Northland is positioned at the high end. Different positioning, so there is no defeat and unbeaten.

When the new store of Xinyu Building opens, the banner of "Building a commercial center with the surrounding shopping malls" will be hung. This shows that there is no price war. Peace * * *.

Credit construction is entirely self-operated. In the north, shops or manufacturers rent them out. The business model is completely different. It is impossible for Shijiazhuang, the reputation building, to open as many as the northland. The plan is five. There are too few buildings in the city, otherwise they would have been opened long ago.

Pure manual code word. There's still a lot to say, but I'm too tired to say it.

I don't think there is a question of who hits whom. Let's develop in all aspects of the competition.

Let's talk about the northland first. It is indeed a magical existence. In Shijiazhuang, no matter how many foreign supermarket chains, Hualian, Lotus Lotus, Lotus Lotus, CR Vanguard, Home World and even Wal-Mart, the largest supermarket in the world, are closed. Baolongcang, the earliest and hottest supermarket in Shijiazhuang, has joined hands with Carrefour, the world's number one, and is now half dead. As for other local supermarkets, 36524 takes the convenience store model and has no direct competition with the North. In the new century, Longtian Kelong is a single store with no scale effect. The only competitor is Yonghui Supermarket. Yonghui's fresh food is really hot, but there are few people in other categories, which is much worse than that in the north in terms of effective consumption. The northland shopping card must be one of the reasons. When other supermarkets can't open tickets, Northland can open them. Scale effect, the number of stores is large, and the price with suppliers can be reduced as much as possible according to the purchase volume. Another important thing is that there are bus stops at the gates of all supermarkets in the north, and there are at least three buses, which is very important for increasing passenger flow. Relatively speaking, several other supermarkets are not as convenient as taking public transportation in Northland. As for the goods, I feel that Northland is not very good, but it is not bad. It should be above the average level of the supermarket industry.

Let's talk about credit construction. When promoting the socialist core values, Hebei Province regards the credit construction as a typical example of business integrity. My hometown county opened a credit building and beat all the local supermarkets. I have also been to the Reputation Building in Shijiazhuang, which is really good. I won't say it in your ear. The waiters are very enthusiastic. But you can't kill northland supermarket. First of all, the geographical location is biased. Northland is the main road, and the credit building is on Zhai Ying Street. You have to reverse when you go, but Northland can be reached on foot in any district of the city. Secondly, the grade of goods, I feel that the positioning of the credibility building is the level of the county. City people pay attention to a brand, and will not buy low-grade brands that are not used just because they are cheap. It's not that they don't have spending power. This has a great influence on the feeling of reputation building. The third is the scale effect. The only credit building I know is Zhai Ying Street Store in Shijiazhuang, which is not conducive to controlling costs and expanding brand influence.

In short, I have a good impression on the Credit Building, but I seldom go shopping. The daily household is mainly northland supermarket.

Compared with the northland, we are more optimistic about Yonghui. Slowly and steadily, new stores keep opening. Although the scale is not as good as that of the north, it has been developing.

For a person who loves shopping, word-of-mouth construction is not comparable to that in the north. Personally, I think no one can beat anyone, but stick to their hinterland!

The grade, level and social crowd of Northland Mall determine his taste and status. Those who can buy things in Northland Mall must be people with certain economic ability. As the saying goes, you can only watch it secretly. Shijiazhuang Northland Shopping Mall is really not a place that ordinary people can afford. To sum up, the high-end atmosphere is superior.

A few years after the establishment of the Reputation Building, it was well decorated and clean, which was later, but the brand, level and grade of the Reputation Building are really suitable for ordinary people with relatively average economic ability, that is, the big army of society. I also bought a lot of things in the prestige building, because the things in the north are far from my economic ability, so I can only go to this mid-range place. Of course, I also have achievements, basically no.

Northland is the home of international brands with relatively high qualifications. Whether it is design, packaging, materials, styles, etc. , are carefully designed by designers, and some are sales versions. For example, if you buy a dress in the north, it will be cheaper in the north. If you wear it on your body, you can see which effect is better if two people wear it at the same time or one person wears it at the same time.

I don't think the word-of-mouth building can surpass the northland, at least in recent years, and maybe in the future. Only when the prestige building earns enough money and injects new ideas and levels from decoration to management can it surpass the northland. Let's wait and see. Finally, I want to emphasize a truth that has remained unchanged for thousands of years. Water flows downwards and people go upwards. Only better things can win better value.

I don't think so! I used to work in the Credit Building. I have to say that the credit building is particularly good for customers and services, but it is still harsh on employees. I've been there for three years, and I'm quite old, that is to say, it's important to throw it away and leave no one behind.

Then there is the business model. The reputation building is old and conservative, and it is not needed in the new era. Northland is more open and there will be wider choices.

People from other cities also joined in to answer this question, because we also have a northland and a reputation building, so we have some understanding and briefly talk about our own views.

First of all, there is not necessarily a situation of "who will fight who" in business, and the best situation of department store retail in big cities is not monopoly. Comparing the two, the strength and influence of Northland Mall is far greater than that of Reputation Building, so it is difficult for Reputation Building to beat Northland Mall.

However, from the development strategy of Northland Mall and word-of-mouth construction, the two directions are different. It has been said that the word-of-mouth construction takes the strategy of "surrounding the city from the countryside", while Northland Mall takes the beach landing in big cities and develops in Hebei Province, that is, prefecture-level cities. It is undeniable that this is indeed determined by strength.

The headquarters of Credit Building is in Huanghua City, Cangzhou. If you want to "catch up with others", you must find another way. From the branches opened by the Credit Building, we can find that most of the areas (regions) selected by the Credit Building are not very prosperous, and the surrounding competitiveness is very low. However, as long as the credit building can be settled, it will promote the rapid development of the surrounding areas and gradually form a new prosperous zone. This phenomenon is called "credit construction phenomenon". Northland Mall need not bother, just choose the most prosperous part of the city. Once completed, it will be a symbol of a region.

No, as an old Shimen person, I said no, although I also know that many things in northland supermarket are not as good as I thought. I will go to Yonghui instead of Northland, and there will be word-of-mouth construction from abroad. Although the concept is better than that of the northland, the ancients said it well. It makes sense that a strong dragon has crushed local strongmen for thousands of years. Word-of-mouth construction can't compete with local bosses in terms of contacts and funds, although Northland has many shortcomings. Because both of them are the same daily necessities supermarket that people often go to, foreigners such as the northland, which occupies land and people, will not have a good idea. Look at the world retail giants who have disappeared from Shijiazhuang, and you will understand that the reputation building is invincible in Shijiazhuang's northern country, but it is another scene in the countryside.

No, the northland monopolized Shijiazhuang, and in recent years, the things in the credit building have become more and more deceptive. I often go to yuhua district. When I mentioned that the reputation building was cheap, the things in the supermarket on the first floor are not cheap now, and the clothes on the third floor are cheap, but the quality is really poor. The color of dark clothes fades badly, but the gray sweater doesn't fade. It has been pilling for three months ... and the down jacket I bought last year is also very rough. ...