1. Study the characteristics and cultural background of intangible products, and sort out and analyze the needs of consumer groups.

2. Develop the marketing strategy of intangible products and emphasize the harmonious relationship among people, things and things.

3. Implement brand communication, marketing, product positioning, image building and other marketing methods.

4. Formulate the production, operation and quality control process of intangible products.

Constantly develop new products to meet the needs of consumers.

6. Evaluate the marketing effect in time, adjust the marketing strategy in time, continuously improve products and services, and strive to improve the market competitiveness of enterprises.