Business Plan (I)

I. Overview

The company's business processes as a normative way of doing things within the company's organization, not only will reflect the company's image and values, but also, and more importantly, will decisively affect the efficiency and effectiveness of the company's organizational operations. Doing things the wrong way, can not expect any efficiency and effectiveness. And this way of doing things, including both the direction of doing things - whether the process structure is reasonable, whether the staff to do is the development of the company must do things, but also includes doing things in a way - whether the process activities are reasonable, whether the staff to do things in a way that is sufficiently high efficiency And also includes the attitude of doing things - process responsibility is clear, employees are not to a responsible attitude to do things.

The company's business process management also corresponds to include the contents of these three aspects:

Process structure management, so that each employee only do the right thing, so that everything done can bring value to the company, to achieve sufficiently large benefits;

Process activity management, so that each employee only do the right thing, so that the method of doing any one of the things have a sufficiently high efficiency, to ensure that from a single activity to a single activity, to ensure the efficiency and effectiveness of the process.

Process organization management, so that every employee is actively responsible for doing things, so that the process structure management and process activity management requirements of the behavior are uncompromisingly implemented, to avoid the occurrence of ineffective, inefficient lazy behavior.

Second, the implementation of the project can solve the problem

1, the unit, the department and the role of the post does not cooperate with each other, each act in its own way, the organization of the serious internal friction;

2, the job duties are set too dead, they are not seeking success, but no blunders, the hand of mutual assistance, are deaf and blind;

3, the post of the work of the goal of ambiguity, are working for the sake of work, in order to perform the work of the work, the work of the work of the staff, the work of the staff, the work of the staff, the work of the staff, the work of the staff, the work of the staff. All in order to work and work, in order to fulfill their duties and responsibilities, employees have to work hard, but not the improvement of the company's efficiency and enhancement;

4, technology and management of the separation of the family, the introduction of technology and innovation, there is no technology management, detached from the market needs, in order to develop the development of technology and the development of technology, the company's technologically advanced, but the development of backward;

5, there is the ISO9000 Quality System Certification, there is no system to implement the guarantee, ISO9000 certification is only an increase in the role of advertising rhetoric, product quality is low, and unstable;

6, the management of employees, heavy accountability for the settling of scores, light process control of the immediate coordination, resulting in losses ultimately still have to be mainly by the company's back;

7, the lack of the necessary marketing integration, marketing strategies are not coordinated, marketing channels squeeze each other, the company's advanced technology, but the development of backwardness. Coordination, marketing channels squeeze each other, the marketing cost rate is not low, but the market share growth is not large, or even negative growth;

8, ignoring the customer relationship management, customers into the door is a pro, out of the door has become a wrongdoer, open up a new market, lost a piece of the old market;

9, the brand creation of improper ideas, just seek popularity, there is no necessary attention to reputation, market development Excessive reliance on advertising, large advertising investment, there is no stable market share to enhance;

10, the seriousness of the official consciousness, the prevalence of hierarchical concepts, managers are accustomed to the high command, managers and managers of the antagonism between the contradictions.

Third, the project work content

1, education and training, so that the company's employees from top to bottom, the extensive formation of business processes to organize the company's operational awareness, and a comprehensive mastery of business process management techniques;

2, dilute the concept of hierarchical control, business process management instead of hierarchical control of management, in order to strengthen the process of control, and to strengthen the organization of the efficiency and effectiveness of the company's operational activities. And efficiency management;

3, against the content of the company's organizational operation of the 97 base element sub-processes, sorting out the standardization of the company's business processes, and drawing process maps;

4, analysis and determination of the relationship between the different processes, clarifying the structure of the company's business processes in order to ensure that everyone is doing the right thing, and everything can create a sufficiently large benefit for the company;

5, analyze and determine the activities of each link of each process, and develop a guarantee of its continuous optimization and development of the management system, in order to ensure that everyone is doing the right thing, to ensure that the efficiency of doing things;

6, analyze and determine the interface between the different processes, in order to ensure that each process and its activities in strict accordance with the requirements of the process interfaces, to complete the process activities, to ensure that every person is responsible for Doing things.

Fourth, the project has formed the results:

1. 97 sub-processes of the company's operation of the flow chart;

2. 97 sub-processes of the company's operation of the description of the document;

3. the company's business process structure optimization and adjustment of the management system;

4. optimization and adjustment of the company's business processes and activities of the management system;

5. Processes Interface interface management specification.

V. Project implementation procedures

1, the organization of education and training, so that the company's staff from top to bottom, the extensive formation of business processes to organize the company's operational awareness, a comprehensive grasp of business process management techniques;

2, the discussion to determine the company's operations according to the organization of the business process of the idea of changing the hierarchical control of the management of the rigid ideas;

3, the company's existing Doing things in the way of process analysis, according to the original sketch of the company's organizational operation of the process map;

4, against the process management of the idea of analysis to find out the company's current way of doing things in the efficiency and effectiveness of the loss;

5, against the company's organizational operation of the 97 basic sub-processes of the contents of the normative requirements, sorting out the standardization of the company's business processes;

6, analyze the relationship between the determination of different processes, clarifying the company's business process;

6, analysis and determination of different processes The relationship between the different processes, clarify the structure of the company's business processes to ensure that everyone does the right thing, every thing can create a sufficiently large benefit for the company;

7, analyze and determine the activities of each link in each process, and develop a guarantee of its continuous optimization of the development of the management system, so as to make everyone do the right thing to do, to ensure that the efficiency of doing things;

8, analysis Determine the interface between the different processes, so that each process and its activities are strictly in accordance with the requirements of the process interface, complete the process activities to ensure that everyone is responsible for doing things;

9, standardize the design of business processes, and draw process maps;

10, organize and summarize the systematic documentation of process management.

Six, the project implementation methods

1, by the commissioning party (hereinafter referred to as Party A) and (hereinafter referred to as Party B) the two sides *** with the formation of the project team, the chairman or general manager of Party A as the head of the project team, the director of the Enterprise Management Department or the head of the relevant functional departments as the executive deputy head, Party B selected experts as deputy head of the team;

2, Party A shall be equipped with x staff, to undertake Some auxiliary work, the conditions are college degree or above, with basic knowledge of company management, and can undertake general drafting and review of paperwork;

3, the project team in the project team leader and deputy team leader *** with the leadership of the work, the need for Party A's relevant departments and personnel to support and cooperate with the work, Party A must work closely with the requirements of the project process to complete the project process on time and in accordance with the quality;

4, Party B experts and support staff to carry out work in Party A, transportation costs, accommodation and food costs borne by Party A, accommodation and food standards for three-star hotel standards;

5, in order to reduce the cost of inputs to the Party A project, where the work does not need to be completed in the Party A place of work, all experts are required to bring back to Party B to complete the work of the Party B resident.

VII. Project consulting fees

1. Consulting fees charged.

The common practice in the field of consulting fees is to calculate the number of hours or working days invested in experts. The standard is 1500 yuan (RMB) / expert working hours, or 12000 yuan (RMB) / expert working days. Can also be negotiated to determine the package.

2. Consulting fee payment method.

The consulting fee is pro-rated and paid in installments. The general situation is divided into two installments, paid in accordance with 5:5. After the first installment of the project payment to Party B's account, Party B's experts to Party A's site within a week to start the project. The second payment is made halfway through the project.

Business Plan (2)

I. Background Analysis

× × Phase I of the shopping street is located on the banks of the Haohe River, in the heart of the city's commercial center, and the bustling northern section of South Street is just a step away. Such a "diamond-level" market entrance to the commercial street, the current cause of the moment difficult to "hot" first of all, we must study and analyze, in order to find the "foci" on the right medicine. According to the study and analysis, × × a commercial pedestrian street mainly exists "congenital" and "acquired" two reasons.

(a), the commercial street design "inherent shortcomings"

1, the big square is difficult to engage in large activities. Pedestrian Street, North Square Chuo xxx Street, xxx Road Interchange, west of the five-star hotels, originally belonged to the most attractive public "eyeballs", the most suitable for large-scale activities organized by the commercial arena, can give the street constantly injected into the popularity. Due to the original design of the square only from the landscape point of view of the "dry fountain", "simple flower beds", but did not consider the commercial value of the square, now the square is difficult to play the gathering of people, absorbing large-scale activities. The function of large-scale activities. The square is not hot, the commercial street is naturally cold.

2, "rockery" has become a "stumbling block". Pedestrian Street, the south entrance to the "rockery landscape", neither ornamental value, but also stretched across the center of the road, in fact, has become an obstacle to visitors to enter the street "stumbling block". In addition, the steps at the south entrance are also inconsistent with the flat requirements of the commercial street, and did not consider humane ground design such as disabled, blind access.

3, inside and outside the street connection channel commercial function is missing. ××The three passages leading to the inner street from x x street are failures in terms of commercial function design. In accordance with the layout of the commercial district requirements, the block of the main road, the secondary channel on both sides should be store houses, in order to make the block to form a pectinally arranged group of stores. This not only can effectively attract customers shopping, easy to generate and gather traffic, but also the utilization rate of land resources to play to the extreme, as in Shanghai Yuyuan commercial street as a road with stores, every inch of land to generate silver. Regrettably, xxx a phase of the outer street to the inner street of the three passages, two are not any store "ghost alleys", customers can not see the commercial atmosphere in the street, and even do not know that there is an inner street; a phase with the second phase of the passage between the same due to a phase of the south side of the building is not designed for store houses, walk in the South Street customers can not see the commercial atmosphere and stop at the street. The atmosphere and stop here.

4. The design of the street green belt on the side of xxx street is too long, blocking the store door, and many customers have to make a big detour to enter the store to store, so they give up the motivation to buy, resulting in the business of the store on the street is slow.

(B), the shopping street planning "acquired disorder"

1, × × Square shopping street in the core business district, in the market competition, especially personalized today, the street must have its own "soul", that is, the strategic positioning and commercial Theme. ××The earliest positioning of × × Square Commercial Street is "× × Street" (very good), and later located in "× × × ×" (very good, only the promotion is very laborious), and now ready to crown "× × Square Pedestrian Street "(old-fashioned, no distinctive personality, target customers are not clear). Because there is no precise, accurate market positioning, on the commercial "who I am", "who I serve" problem is not solved first, other problems will be difficult to solve.

2, × × Square is a very good "Citizen Square", but to attract the general public gathered here, but also need to have a strong "square culture", such as × × × × Road, × × × × Square, × × × × Pedestrian Street, such as the square sculpture. In addition, there is a need to reflect the humanistic care of the guide signs, leisure chairs, newspaper kiosks, public telephone booths, garbage cans, merchandise billboards, open-air cafes and so on. At present, due to the above facilities are not supporting, × × Square "magnetic effect" is not good, so the shopping street is difficult to "hot".

3, to create a shopping street, the service "missing". Developers develop a piece of store sales out, and then by the property management company to take care of, this is the development of commercial real estate "old calendar". In fact, the operation of × × Plaza Commercial Street, "property management" instead of "commercial management", commercial street from "cold" to "hot! "Need for professional planning and management organizations to "operation" operation, the so-called "pan-commercial real estate operations. × × Plaza lack of commercial planning and management organizations in the initial stage of the whole process of intervention, store rental and operation by the owners and tenants of the "marriage of autonomy", both sides lack of mature ` rationality, the street itself did not engage in the start and cultivate the market's image of the "hype", which can not form a hot commercial atmosphere. This makes it impossible to create a hot business atmosphere. In addition, we are not enough attention to the owners of the purchase of stores, not as soon as possible from the start of the operation of the shopping street and enhance the commercial value of the angle to be guided and services, for example, the north entrance to the shopping street, No. 66 (round), No. 68 (steeple), two chief stores have been closed, which is the operation of the street tenants and the atmosphere of the entire shopping street will constitute a greater impact.

Second, the positioning of the street

× × Square commercial street strategic positioning is crucial for its geographic location and business environment, according to the consumption trends and consumer preferences of urban consumer groups, we make the following strategic positioning:

1, Street name: × × Square Fashion Lillies Street

2, Concept: × × Square ---- The gateway to sightseeing and tourism on × × × Street, the shopping street where international brands converge, and where urban beauties search for their dreams.

3, advertising slogan: × × Plaza / Fashionable Beauty Street ---- meet with × × ×, with × × ×

4, business categories: shopping, leisure, catering, beauty, entertainment

5, commodities: mainly international Domestic brand-name clothing, apparel, cosmetics, jewelry, eyeglasses, watches, casual food, handicrafts and so on.

6, customer orientation: the city in pursuit of fashionable women and domestic and foreign travelers and tourists.

7, business philosophy: stand in the height of the city business to create a famous commercial street in the Yangtze River Delta.

Third, investment planning

× × × Square Fashion Lillian Street investment, belonging to the "breakthrough" initiatives, investment needs to start from the following aspects:

(a), the release of investment announcements

We plan to be in the middle of April in the × × × Evening Post, × × × TV station to release the Investment announcement, highlighting the introduction of × × Plaza Fashion Lillian Street of the city's advantages, market positioning and potentially huge business opportunities, to attract merchants to make appointments to register to rent stores.

(ii), held investment information conference

The investment information conference is to be held on April 20 in the adjacent × × × Hotel, the merchants attending the × × × and the surrounding cities of the fashion brand dealers, as well as × × International Trade Market is interested in × × Plaza operating in the clothing, jewelry, cosmetics merchants. The number of merchants attending the meeting is intended to be limited to about 100. The main information to be released at the meeting is:

1. The overall planning, market positioning, unique advantages and prospects of the Fashion Lillian Street of ×× Square;

2. The status of store resources available for merchants to buy or rent on ××××× Street, including the selling prices, rents, and preferential policies for property management.

(C), the integration of store resources

× × Phase I of the stores have been sold, the investor is willing to entrust my company's agent investment and leasing? Do you agree to accept the agency rent price (or rent back offer) proposed by our company? Before organizing the investment information conference and releasing the investment announcement to the public, the xxx housing sales company and the landlord shall firstly agree on the intention of entrusting the investment, rental price and other issues. Once we have determined which stores are available for commissioned investment, we can then conduct external investment activities and introduce tenants and negotiate rents.

In order to make × × Phase I shopping street as soon as possible to form a good business atmosphere, we should strive for all the vacant stores into the scope of investment, and in accordance with the market positioning of the shopping street targeted investment. If some owners take the attitude of waiting for the store to appreciate in value, would rather be idle than rented, we should seriously guide, mobilize its stand in the overall interests of the long-term interests of the height as soon as possible to rent, in order to eliminate the phenomenon of store vacancies in the shopping street.

On the current seeking to sublet, the tenants, we should actively publicize the company's initiatives being taken for the prosperity of the street, mobilizing them to dispel thoughts and restore confidence. If the tenants still want to sublet or surrender their leases, as there is an agreement between the landlord and the tenant, we can terminate the contract between the two parties and then include the store in the scope of investment.

(D), the rent policy

× × Phase I of the business atmosphere of the commercial street is light, one of the reasons, store investors are eager to high returns to open high rents, so that many want to move into the operation of the commercial tenants deterred. Therefore, we must do two important things for the owner's agent before the investment: First, we must explain to the owners of the North and South ends of South Street, there are differences in location, that × × Phase I shopping street in the market at the beginning of the prosperity need to have a process of cultivation, and can not disregard the market's ability to open the "sky-high prices". It is very important to explain to the landlord the reasoning, high rent leads to store no one to rent, the landlord as usual have to bear the interest of the purchase loan, store value is also very difficult to enhance. Secondly, we have to design a rental policy that is more in line with the market situation and the current situation of the shopping street in the interests of both the landlord and the commercial tenants. Currently, the more appropriate rent for stores in Phase I of xxx is:

1, ? Inside the street stores: rent 600 ~ 700 yuan / m2 / year (calculated, the average selling price of stores in the street 8500 yuan, the average area of 110m2, the purchase of investment of about 940,000 yuan, the purchase of a loan interest rate of 4.7%, the annual interest rate of 44,000 yuan.

If this type of store to 600 ~ 700 yuan / m2 / annual rent, the annual income of 66 ~ 7.7 million yuan, excluding interest income of 22 ~ 33,000 yuan. Such a rent for commercial tenants, in the current situation is still attractive, easy to accept).

2, outside the street store: rent 800-900 yuan / m2 / year (calculated, the average price of outside the street store 12,500 yuan, the average area of 200 m2, the purchase of investment of about 2.5 million yuan, the purchase of a loan interest rate of 4.7%, the annual interest for the child 750,000 yuan.

If this type of store to 800 ~ 900 yuan / m2 / annual rent calculation, the annual income of 16 ~ 180,000 yuan, excluding interest income of 425 ~ 62,500 yuan. Such a rent for commercial tenants? The current situation is still easy to accept.)

(E), tenants in the preferential measures

In order to effectively start the market and set up confidence in the tenants to set up business, we will "release the water to feed the fish", as soon as possible from the height of the prosperity of the market, the timely introduction of the necessary preferential measures:

First, tenants stationed in the street operation for a year, we will be Free of charge to provide a light box advertising space (produced by our light box, light production and electricity by the merchant is responsible for), for its merchandise or brand publicity;

Second, where the merchant brand publicity, merchandise promotional activities, one year allowed to be held free of charge in the North Plaza quarterly activities, to encourage the holding of a greater impact on the square, "fashion show! "

Third, where merchants are stationed within one year of operation, store property management fees will be charged at 20% discount;

Fourth, in order to reduce the operating costs of stationed merchants, we will coordinate with the industry and commerce, the tax department, to give the xxx Square Commercial Street to the tax incentives of the bazaar, and at the same time in the collection of industrial and commercial management fees are appropriately reduced or exempted.

Fourth, the business atmosphere to create

(1), the commercial street indicator recognition system layout (see × × advertising company design rendering)

(2), the design and production of the square, the inner street sculpture (see × × × pedestrian street sculpture photographs), in order to add × × × Plaza's cultural undertones, to attract tourists to leisure.

(3), the square, the inner street will be set up in an orderly manner landscaped floor advertising light boxes, European-style lounge chairs, public phone booths, newspaper and magazine kiosks, beverage and ice cream kiosks, etc., the square using flowers and bonsai to build portable three-dimensional landscape flower beds to increase visual attractions, expanding the recreational and service functions of the shopping street.

(4), invite government departments, social organizations to come to the square to organize thematic activities, leverage the hot square, active atmosphere, attract attention. In particular, to seize the "May Day" before and after the frequent activities, contact the Federation of Trade Unions, Federation of Literary and Art Museums, Xinhua Bookstore and other units to organize square activities, with the help of the media to help promote, clever publicity × × Square.

(5), with the City Photographers Association and the news media jointly organized the "× × Charm" excellent photography square display activities, with cultural means to enhance the × × Square fashion taste.

(6), from May, for the organization of several "× × Summer" square music appreciation, with elegant art to push up the × × Square in the minds of the public status, enhance the square's "poly flow" effect.

Fifth, the shopping street hardware transformation proposals

1, × × × North Square to implement the transformation, in order to be suitable for holding large-scale activities.

2, × × × a south entrance to the removal of the rockery, the ground implementation of humane, commercial transformation.

3, near the × × Street side of the flower garden in front of the store to implement the transformation, so that customers can enter the store without hindrance.

4, the ground of the inner street drainage transformation, to prevent the summer rain water back into the store.

5, × × × Phase I south side of the flower beds for the demolition, the best construction of a row of storefront houses, not only can be opened at the entrance of the street to attract customers to step into the inner street, but also to generate income.

The above program, approved by the chairman of the organization.