In order to summarize the good practices and experiences of the city's "green and blue relay" training action, publicize the good stories of entrepreneurship and innovation of the young generation of private entrepreneurs, and gather positive energy to build a model city for the innovative development of the private economy, the United Front Work Department of the Municipal Party Committee and the Municipal Federation of Industry and Commerce have joined forces with the Wenzhou network, the World Wenzhou Magazine and the World Wenzhou Cloud Community to carry out media campaigns in various parts of the country to promote the development of the private economy and the development of the city. Media, in-depth around the "green and blue relay, and then create brilliant" as the theme of the propaganda activities, is now capturing the wonderful, published one after another, for the benefit of the readers, please pay attention to.
Wenzhou Network, September 26 (Reporter Huang Meng Si intern Lin Yiqiao) He was born in Cangnan County, a poor family, with a passion for entrepreneurship, to build a porcelain kingdom from scratch, at the age of 29, with the help of capital reforms to bring the dividends, and quickly do the fine and strong, and boosted the enterprise to become the first batch of Wenzhou City, the new three boards of enterprises, a grassroots entrepreneurs.
He is the chairman of Wenzhou Porcelain Sir Technology Co., Ltd, has just been awarded the ninth "China Youth Entrepreneurship Award" entrepreneurial vanguard award. He summarized his success in one sentence: not to create a miracle.
Two entrepreneurial failure? The first bucket of gold exhausted life
Lu Chengdu's hometown is located in Cangnan County, Chixi Town, a remote village, since childhood, the life of the poor, so that he is more than his peers a mature. 2004, because of the family's poverty, Lu Chengdu high school education on the one hand, while studying, while entrepreneurship. Distribute flyers, posters, sales of small smart phones, peddling phone cards. The willingness to run errands and brain Lu Chengdu, in the communications industry to do a smooth flow, earned the first bucket of gold in life.
After the first taste of sweetness, he opened a campus communications store, but soon fell into the loss. Immediately after, he and his friends opened a cell phone store, and because of the quality of the cottage machine is often complained about, the store was forced to close down. "People a little bit floating up, so fell on his head." He said with a smile, when his mother admonished him to walk on his heels to the ground, reminding him of solid officers, down-to-earth.
Two store failed, exhausted Lu Chengduu earned the first bucket of gold, but his entrepreneurial story has just begun.
Not create no miracle from scratch? Create a porcelain kingdom
In 2007, Lu Chengdui to Wenzhou Vocational and Technical College, but this did not stop him to continue to entrepreneurial passion. Love tossed Lu Chengdu in the entrepreneurial road again set sail, courier agent points, specialized consulting services store, intermediary services, digital stores, glasses store and so on, just two years, he opened six stores one after another.
Whenever I recall the bits and pieces of entrepreneurship, the opening of the third store makes him still unforgettable. At the beginning of the opening, 11 college students discussed how to open, create momentum for the new store, to improve the team's entrepreneurial passion. The newborn calf is not afraid of tigers, Lu Chengdu threatened to ask the city leaders to cut the ribbon. 2008 June 2, the first time in his life to go to the municipal government, in the security guards blocked twice, with a passion for entrepreneurship, impressed a staff member, and was able to have the opportunity to express their own entrepreneurial ideas in front of the city leaders.
On June 6 of that year, when the opening, a number of city leaders as scheduled, so Lu Chengdu doubly surprised and touched. The event attracted the attention of the local media, and the name "Lu Chengdu" was known to more and more people. Recalling that period of "chicken blood" years, Lu Chengdui can not help but sigh: "the opportunity to rely on their own creation, the strong to create the timing, the weak missed the opportunity, which also allows me to recognize the Wenzhou people dare to be the first spirit of the valuable."
Since then, Lu Chengdu to "not create a miracle" as a life motto, always adhere to the "burning youthful passion, challenge the infinite peak", in the entrepreneurial road wider and wider, but also for him to build the foundation of the Kingdom of Porcelain.
September 25, 2009, Lu Chengdu still clearly remember this day. Flipping through the newspaper, he saw a report about the tableware beautician, entrepreneurial Hubei young man Shang Jianwei in Wen can repair any broken tableware, and can not see the traces. Lu Chengdui spent three days to investigate the situation of porcelain damage in Wenzhou catering hotels, and found that each hotel has at least hundreds of thousands of yuan per year of broken dinnerware expenses.
"Ceramic tableware abandoned, by the sun is easy to cause lead and chromium pollution. Pulled to the sea and landfill, and a hundred years do not rot a thousand years do not melt." Lu Chengdui said, tableware repair technology, not only can save money for the hotel, but also can turn waste into treasure, reduce pollution and waste, visible porcelain repair industry is very promising. So, he made a snap decision, sold his new car --- Ford Focus sedan, raised 300,000 yuan, and Shang Jianwei cooperation set up the country's first bowl repair company --- Porcelain Sir, began the porcelain repair business.
From hand polishing to machine polishing, from free to help each other bowl to get the recognition of well-known star hotels, from stomping a tricycle everywhere to collect bowls to open more than two hundred franchises across the country, from the tableware repair of small businesses to high-tech ceramic products research and development, ceramics sales and porcelain restoration business as one of the company, from the entity sales development to the full layout of the on-line and off-line, Lu Chengdu from the "bowl repair", the first time in the world. "Mending bowl" this inconspicuous line of work, made some big achievements. Last year, Sir Porcelain net profit of up to 36.8 million yuan, 300,000 yuan of start-up capital in his hands more than 100 times.
In the interview, he told reporters that he hoped that through their own efforts to lead the porcelain jazz to the world, "so that 'China' (with 'China' and 'porcelain' double meaning) ' double meaning) in the world more dazzling".
In addition, Wenzhou Porcelain Jazz Technology Co., Ltd. acquired the largest domestic tableware sales of leading e-commerce enterprises "Huajun", "Gleick", etc., to seize the online tableware product sales channels, with strong brand awareness and market influence With the strong brand awareness and market influence, the enterprise has excellent operating efficiency, realizing profit and tax of 36,802,400 yuan in 2016, and becoming a local tax-paying enterprise and a star enterprise listed on the New Third Board. Lu Chengdui said, is now striving to realize as soon as possible, Sir Porcelain stock listed on the domestic main board market trading. At the same time, the company also through the directional hair increase to complete the 180 million yuan financing projects, and wholly-owned acquisition of domestic meat floss industry leading enterprises "only new food".
The office placed the threshold of the ancestral home ? The two-fold symbolism is thought-provoking
Lu Chengdui, although young and ambitious, but less than his peers, a more stable. His office is simply furnished, and everywhere he warns himself: do not get carried away, and to think of danger in peace and security.
A piece of broken wood was carefully placed in the glass enclosure, this piece of wood is neither gold nanmu, nor yellow rosewood, but the threshold of Lu Chengduu ancestral home. The threshold has a number of dents, is generations of Lu family members sitting on it to split wood left when the scar. Lu Chengdu will ancestral home threshold placed in the office, in order to remind themselves, the tree can not break the root, people can not forget their roots; two to encourage themselves, entrepreneurship is like crossing the threshold, across the past is the door, across the past is always a threshold.
Above the threshold hangs a ceramic fired plaque, plaque in the bitter gourd hanging in the sugar cane, the upper left corner of a mountain, the following is the undulating waves, left and right were engraved with "do not forget the shape of complacency," "drink water to think of the source. "Bitter gourd and sugar cane symbolize the first bitter and then sweet, bitter and sweet," said Lu Chengdu, "my hometown backed by the mountain, telling me to be down-to-earth; the doorway is the sea, telling me to the sea-like mind to fight, go to Bo." He used this plaque of his own design to remind himself: if you get carried away, the higher you climb, the more painful the fall; if you don't know how to drink water and think of the source, and then the great success has lost its foundation.
He also set up a "hanging platform" in the office, feet stepped on the glass below the pile of broken pieces of porcelain and copper, the former symbolizes the porcelain repair, the latter symbolizes the wealth, "hanging platform" under the four words "resist temptation". Resist temptation" four words. Lu Chengdu to dishes and bowls repair started, through the "broken and round" so that piles of garbage into piles of wealth. He often go to the "hanging platform" on the walk, to remind themselves to do a good job of this line, resist the temptation of money, resist the temptation of non-professional, do not be successful mind, can not be lost because of the desire to lose the direction.
The 29-year-old Lu Chengdu, although not the father's accumulated assets and business experience, but he was full of "not create a miracle" entrepreneurial passion, to learn from the successful people of the way of business, in the business road, one step at a time, slowly forward.