Tourists visit Swan Ice Waterfall in Changbai Mountain, Jilin Province. Photo courtesy of baishan city Wenguang Tourism Bureau
Galloping in Jilin Changbai Mountain International Resort. Photo courtesy of baishan city Wenguang Tourism Bureau
Ski lovers show their skills at a ski resort in Benxi, Liaoning. Photo courtesy of Propaganda Department of Benxi Municipal Committee
Winter scenery capture of Lianhuan Lake in Daqing, Heilongjiang Province. Photo by Xie Peng
Tourists in Harbin Ice and Snow World, Heilongjiang Province. Photo by cutie
If you have been to the Northeast in other seasons, then the winter here is worth going again.
In the cold winter, when the southern land is still full of coconut shadows and flowers, the three northeastern provinces of Heilongjiang, Jilin and Liaoning have already completely changed. The city streets and mountain villages wrapped in silver are like fairy tales, which not only attract tourists from afar, but also immerse the locals.
"Ice and snow are also Jinshan Yinshan". The winter in the three northeastern provinces is cold and long, with heavy snowfall and long snow-covered period. Nature is very precious, but how to make full use of this rich resource, develop ice and snow economy, build ice and snow culture, and turn "cold resources" into "hot economy"?
Culture is "alive" and ice and snow are "hot"
Tourism without cultural connotation cannot be deeply rooted in people's hearts. Ice sculptures, snow sculpture and ice lanterns can only stay in simple viewing if intangible cultural forces are not injected.
Taking ice and snow as the medium and culture as the soul is the answer explored by winter tourism in Northeast China. In the Liaohe River Basin, one of the important birthplaces of Chinese civilization, folk symbols are embedded in folk arts and activities such as Quyi, Quyi, traditional festivals and temple fairs, forming a rich and colorful folk custom with local characteristics, which complements nearly 25,000 cultural relics and 1.6 million movable cultural relics in Liaoning, and becomes a profound cultural nourishment and spiritual support for the development of cultural tourism in Liaoning, especially ice and snow tourism with regional characteristics.
Liaoning ice and snow tourism focuses on the protection and inheritance of cultural heritage, insists on taking culture as the root, fully taps the cultural resources of ice and snow tourism destinations, develops ice and snow cultural tourism, continuously integrates into the "ice play" history and culture, and carries out ice and snow sports and activities with Liaoning regional characteristics; Incorporate culture and art, and hold cultural activities such as "Ice Ballet", "Manchu Paper-cutting", "Manchu Ice and Snow Culture Festival", "Snow Yangko", "Snow Lantern Exhibition" and "Traditional Craft Exhibition". The traditional Chinese culture in China, such as "Manchu Farms for the New Year", "Staying in Homes for the New Year", "Picking Cherry for the New Year" and "Tasting Seafood for the New Year", fully shows the temperature, warmth and warmth of Liaoning's winter tourism. Culture, commerce, folk festivals, entertainment, catering and other activities are integrated into people's lives. Ice and snow tourism with lantern festivals, folk festivals and other activities as the carrier has been launched in various places, making ice and snow tourism a fashionable lifestyle.
Ice and snow sports are healthy, and thousands of miles of ice can't stop vitality.
The land of ice and snow not only makes the northeast people develop strong physique, but also cultivates strong willpower. The ice and snow culture is regarded as valuable cultural resources and spiritual wealth in all parts of Northeast China, and the excellent qualities of hard work, courage, self-improvement, perseverance and pioneering spirit are cultivated through ice and snow sports.
Jilin City, Jilin Province, taking the opportunity of the 2022 Beijing Winter Olympics as an opportunity, comprehensively launched the popularization project of ice and snow sports for primary and secondary school students in Jilin City, actively guided students to participate in ice and snow sports, and let every child in Jilin City master at least one ice and snow sports skill. Jilin City designated the first week of winter vacation as "Snow Holiday". All kinds of primary and secondary schools in the city use the "ice and snow holiday" time to organize and carry out a variety of ice and snow winter camps and ice and snow research activities in the campus skating rink, Jihuan skating rink, Jilin Ice Sports Center, Jilin Beishan Four Seasons Cross-country Ski Hall and other places, so that students can feel the charm of winter sports in the ice and snow and stimulate their interest in learning ice and snow sports.
In the Lianhuan Lake Hot Spring Scenic Spot in Daqing City, Heilongjiang Province, it is surrounded by snow, the hot spring is steaming, and the spring meets snow and ice, and the fog is dense. Sun Weifang, who came to Daqing on business from Ningbo, felt the wonder and fun of snow hot springs for the first time. "It is really a different experience to soak in the hot spring water of more than 40 degrees and watch the snowflakes flying all over the sky." Sun Weifang said that he would like to invite friends from the south to Heilongjiang to experience "two worlds of ice and fire" next time.
It's freezing for thousands of miles, and people come to the northeast ice and snow hot springs for vacation. Everything in their hearts is no longer withered, and they feel the vitality bred under the ice and snow during exercise. At the 24th Changchun Ice and Snow Festival held recently, Adong, vice governor of Jilin Province, said that during the 14th Five-Year Plan period, Jilin will continue to promote the recovery of high-quality tourism, build a strong four-season tourism province and a world-class ice and snow tourism destination, create new kinetic energy for the ice and snow industry, and accelerate the formation of internationally competitive ice and snow tourism products.
Extend the industrial chain and strive to expand the ice and snow industry.
In recent years, Daqing City, Heilongjiang Province has been accelerating the development of ice and snow tourism industry, combining hot springs and ice and snow with various activities and events. By creating a winter ice and snow festival, the ice and snow tourism culture has been excavated, and the great potential of "snow for silver" has been fully released. "Frozen people" ice and snow are gradually turning into Jinshan Yinshan, injecting new vitality into urban transformation.
The ice sculptures are crystal clear, and snow sculpture has distinct layers. On a clear night, the ice lamp gives off warm light, giving people infinite reverie. Ice and snow not only bring beautiful experiences to tourists, but also bring tangible benefits to ordinary people. Walking into Mudanjiang's "First Residence in Snow Country", several "Snow Mushrooms" are dotted in the small yard around the wall. Liu Hezheng is busy greeting guests, and their business is booming. In recent years, with the increasing popularity of Xiang Xue, the family has lived a good life by opening a hotel. "Our two generations of forestry workers are not only witnesses to the transformation of forest areas in Heilongjiang Province, but also practitioners of' ice and snow are also Jinshan Yinshan'."
Liaoning ice and snow tourism is guided by ice and snow culture, focusing on breaking through the ice and snow leisure vacation, effectively integrating the ice and snow industry with the corresponding downstream industries, gradually expanding and strengthening the ice and snow industrial chain, radiating to tourism, hot springs, catering, accommodation, health care, culture and other industries, realizing the integration of "eating, living, traveling, shopping and entertainment", and launching colorful ice and snow tourism products to further enhance the attraction of ice and snow tourism.