1. My product classification: medium, high and low grade.
2. What are the characteristics that distinguish my product from similar products?
3. What grade is this product in the market?
4. What is the price range of my product?
5. Who is the consumer group? Age? What do you like? Where do you like to buy this product?
6. What is the image of the store? Store name, style, color, store tactics?
7. In which city? Which street? Which shopping center? Which community?
8. What is my sales channel? What is the method of purchase?
Ask yourself these questions first. No, you have to investigate the local market.
In most cases, good store location and high rent will bring good income, and the proportion of rent will gradually decrease. Store location is poor, rent is low, revenue is weak, and the proportion of rent will be high for a long time.
A good store location can enhance the brand image. At this time, we should consider "who is our neighbor". Many times, consumers will judge your brand strength according to what brand your neighbor is.
After all the above problems are clear, the site selection should follow four principles: visibility, accessibility, availability and availability. It can be seen that it is easy for you to look up, left and right.
When choosing a store location, we often encounter a business circle environment with a small single floor and a high depth. At this time, the first floor is often the tonality of shopping centers, and most of them are difficult to get the position of the first floor.
Therefore, when choosing, try to choose the store logo that can be seen from a distance, or the store logo that can be seen by sweeping the elevator, and try to avoid the location that is difficult to see.
Accessibility is an easy-to-reach location and the best direct route that can be reached. For example, your shop is on the side of the road, but there is an obstacle in front of it. You have to bypass the intersection 50 meters away. This is an obstacle. Therefore, we often say that we should avoid road construction and subway traffic jams. Of course, long-term maintenance is another matter.
Are there any obstacles? Do you need to turn around? Can I stop by? These are all factors to be considered. In inaccessible shops, customers are easily intercepted by other similar shops on the way to find them.
Availability means that attribute conditions must be available. Different types of stores have special property requirements: freight elevators, storage facilities, preferential express delivery fees and so on.
Some people say that the smell of wine is not afraid of the depth of the alley, but is it good to drive it in the alley? These principles are not absolute. But poor location is particularly popular unless you have a reason for customers to come, such as an IP brand with strong customer appeal. Otherwise don't choose a remote place. Ordinary novices are bound to die.
There are many factors to consider when opening a shop, such as the economic development level of the city and region where the clothing store is located, the income and consumption level of residents; Advantages and disadvantages of the specific business location where the clothing store is located; Rent of business premises; The average number of customers per unit area; The size of sales and profits, etc. On the premise of comprehensively considering the above factors, reasonably determine the area of your own clothing store.
Where is a good clothing store? When choosing a clothing store, we must know the number and income level, occupational distribution, consumption characteristics and preferences of residents or specific target public in the central circle, secondary circle and marginal circle of the business circle, as well as the number and income level of customers. By understanding these situations, we can have a more accurate understanding of the quantity and quality of customers.
A clothing store with a good location must have a group of stable target customers, which requires that there are enough families and population in its business circle. Many clothing stores are located in areas with strong purchasing power and high population density, and one of the important reasons is to strive for the continuous strong purchasing power around them.
Most places choose to open physical stores: street shops with a large flow of people are on such streets, and there are relatively many customers. However, it is necessary to consider which side of the street has a large passenger flow and some terrain or traffic effects to choose the best location. It is not a good choice for some clothing stores with large passenger flow, but because it is a traffic artery and the passenger flow is a commuting place.
There are many more: the areas with frequent commercial activities are generally commercial centers and downtown areas, and frequent commercial activities will inevitably lead to higher turnover. Such a store is the so-called "land of gold".
The mistakes that novices often make are also summarized, because many newcomers join the group. In fact, they have all been mentioned before:
1. Be careful where you make new investments. Traditional markets are easy to make money. The newly recruited shops are not well-known and there are not many people, which has not formed a certain agglomeration effect. Compared with the traditional market, it is not easy to open a store successfully. Before, shops in Zuo Zuo felt that shopping malls had more advantages because of the small flow of people in old shops, and the opening of RT Mart drove the flow of people. However, the opening accidents in RT Mart are still opening problems, which are hidden dangers and are generally unpredictable. However, if RT Mart is used as a buying point for investment promotion, I think there is a problem in itself.
2. The storefront is too small and there are many newcomers. In order to solve the financial problem, the pavement area is reduced. The smaller the store, the lower the benefit. Don't just calculate the rent, but also consider the waste of manpower. Small shops not only bring some difficulties to the decoration, but also bring some troubles to the placement of goods, and can't better show clothes to customers. Especially when opening a small shop, you should consider it clearly.
3. There are width without depth, shallowness without depth, and width without depth. Frontispiece's big shops are suitable for operation or wholesale, and the flow of people is greater. Boutique facade requires a little deeper, so you should find a store with a certain space when opening a clothing store, and try to avoid choosing such a store with tight space when choosing a store.
4. Storefronts in the corners, corners and edges of the market. Such shops are often at a disadvantage and their prices are often lower. If you choose such a storefront location, you should be cautious. In this way, shops tend to see more and buy less. Even if the goods are good, it is difficult to become a priority shopping object, and naturally it is not suitable for opening a clothing store.