The rise and popularization of crowdfunding is the need of enterprise development and the symbol of the progress of the times. The concern about external crowdfunding probably stems from the psychological extension of "foreign monks can recite scriptures". But if you think deeply, you will find that this kind of psychology actually does more harm than good. As we all know, the main purpose of crowdfunding is not to raise money, but to raise people, wisdom and resources. Therefore, if all the people raised are people outside the company, it is difficult to ensure that the people or resources raised can bring you expectations in advance, because they all have their own jobs, and the energy they can put into your enterprise is definitely limited. Even if a venture capitalist tells you what kind of background, resources and management team he has, he is unlikely to help you straighten out business management. The truth is that he often doesn't see each other several times a year. This kind of promise is empty and the probability of fulfilling it is very low. Moreover, if you are really in trouble, he will try his best to help you with the minority shareholders of the crowdfunding target, because he invested some money, but he did. Maybe just to make a small fortune in the future, or to gain a sense of honor. The possibility that he is willing to suffer hardships with you is almost zero. The worst result in his mind is not to invest his money. To put it bluntly, this may be just a sesame seed for him.
Internal crowdfunding is different. For employees, he may not only invest his spare money, but also invest all his family's money, and may even borrow money. Besides money, he also invested time and energy, his painstaking efforts and dreams, and even his youth. For such a crowdfunding target, the biggest problem he faces is that he can't afford to lose, just like the boss, so if the enterprise has difficulties, he will definitely go all out. When the fate of employees, bosses and enterprises are completely tied together and become a whole of interests, it can not only create enjoyment, but also take risks. From another point of view, employees dare to invest because they are optimistic about their own business and the boss's character and are willing to pay for it, which is beyond the reach of external crowdfunding targets anyway.
Another thing to note is that internal crowdfunding and equity incentives are not a concept. The essence of equity incentive is incentive, which is linked to performance, while the essence of crowdfunding is to invest money, which corresponds to constraints. The two are different and cannot be confused.
The way of internal crowdfunding
Internal crowdfunding can be divided into two types, one is targeted crowdfunding and the other is new project crowdfunding.
Directed crowdfunding and private placement of listed companies for core managers mean the same thing, that is, raising funds for specific groups. When the company reaches a certain scale or faces certain financial pressure, it is better to raise funds from inside than from outside, and different quotas are set according to different positions and positions. This can not only solve the financial pressure, but also make employees and the company become a whole because of the same interests. I have a student whose company just hung up the New Third Board. Because of the need, I just wanted to raise 6.5438+0.5 million yuan from the company's core personnel. As a result, employees rushed to buy shares, and even had to engage in relationships in order to buy shares. In the end, I had to send another 6.5438+0.92 million yuan. This incident gave him an inspiration: the best resource is around me, and I don't need to raise money from outside. After all, the object of external financing is outsiders. I raise money from internal employees, who can share joys and sorrows with me. In fact, Huawei has always done this. Huawei is not listed. If it has money, it will be distributed to employees. If it has no money, it will issue additional shares internally. This is actually an internal crowdfunding.
Crowdfunding for new projects means that when there is a new project or a new company is to be established, the person in charge and the management team are determined through crowdfunding. A new project or company, who is qualified to be the manager of the new project or the general manager of the new company? The established practice is to rank people according to their qualifications or votes, so it is very likely that a senior person or a nice guy in the company will be selected, but not necessarily an able person. If you give half or more shares to key entrepreneurial teams, let interested candidates raise funds for the management team to be established, and the candidates will take the lead in investing in shares, and employees will follow suit. A real investment model like this will definitely select talented people, but not necessarily old-fashioned or good-looking people, because this model will make employees become shareholders and partners overnight, which will naturally produce a competition based on ability and development potential, which is in line with business logic and essence.
The rules of the game of internal crowdfunding, especially the crowdfunding of new projects, must bind the interests and responsibilities of relevant personnel with new projects or new companies. For example, the new project manager or general manager of a new company must take the lead in investing money and invest a lot. Those who recommend and support new projects on the board of directors should also vote to avoid taking responsibility when they are in trouble. Internal crowdfunding makes employees both shareholders and partners, so everyone will go all out. On the contrary, if it is external financing, the investor is the investor, and he and you are not in the same mood. I am very optimistic about internal crowdfunding, especially those new enterprises with good growth but lack of funds. For the safety of the company and to avoid being killed by others, this financing method is still very suitable.
Benefits of internal crowdfunding
Internal crowdfunding makes employees become shareholders and partners, which solves the problem that employees can only * * * create * * and cannot * * * take risks. Crowdfunding for new projects makes the company free from bureaucracy, makes talented people stand out and forms a competitive organization. At the same time, through internal crowdfunding, the manager and general manager are tied together with the company. No matter who he is, he will do well. On the other hand, if he can't do it well, the brothers raised by crowdfunding won't, so everyone will regard the company as their own company, which will be self-disciplined and self-reliant. The parent company will leave him alone, and the traditional hierarchical organization will become very flat, greatly improving the efficiency of the organization.
Internal crowdfunding is a very attractive way of financing, and many enterprises are practicing it. However, from the perspective of the long-term development of enterprises, starting to use internal crowdfunding is only the first step. How to convince employees of the purpose and future prospects of your crowdfunding, how to create a competitive atmosphere, and how to design crowdfunding equity are all very important to the boss, and they have a long way to go.