In the localized life service category. Tmall has a wide range of local life services, providing users with some localized services, such as moving, household cleaning, nanny, etc., including leisure and entertainment, fitness, beauty salons, wedding photography, parenting education and other services within three kilometers of the city.

what is the category of local life service in tmall?

in the localized life service category.

what are tmall's localized life service categories?

tmall has a wide range of local life services, providing users with some localized services, such as moving, household cleaning, babysitting, etc., including leisure and entertainment, fitness, beauty salons, wedding photography, parenting education and other services within three kilometers of the city.

tmall has strict control over local lifestyle businesses. at present, tmall only conducts investment promotion in the following six categories: home appliance service, 3c digital service, clothing cleaning and maintenance, domestic service, beauty salon and manicure, and home improvement service.

The mode of inviting residents reflects Ali's emphasis on Tmall's localized life service and its rigorous layout.

What are the adjustments to Tmall's investment rules?

In order to maintain the market order and promote the development of the platform, Tmall has made the following adjustments to the investment rules for 3C digital categories: under 3C and household appliances business categories, the authorization requirements for franchise stores are changed to: franchise stores must submit a complete authorization within the second level with trademark rights as the source.

In order to help merchants realize the digital upgrade of the whole business link, Ali said that in the coming year, Tmall local life service will upgrade the "digital intelligence platform" for millions of merchants.

It's good news for the merchants of Tmall's localized life service. Traffic is undoubtedly very important, but for the current merchants, digital operation ability is the top priority.

Ali Local Life will also serve 5,111 life merchants to open Tmall stores, realizing the seamless connection between retail e-commerce and local life, which means that hundreds of thousands of local merchants will be seen by consumers in Taobao.

At the same time, Ali local life will provide merchants with more traffic, lower commission and better service, greatly lowering the threshold and helping merchants to do business at low cost.