In order to ensure that the activities of scientific and orderly, usually need to develop a complete program of activities in advance, the program of activities is the specific activities to be carried out in each step of the detailed analysis, the study of the written plan developed. Then how to develop a program of activities? The following is my carefully organized double 11 promotional planning activity program (general 5), welcome to read, I hope you can enjoy.
Theme:
XX beauty salon and you **** degree of double eleven bachelor's day
Activity time:
20xx November 05 - 11 <
Activity Objects:
All new and old single customers
Activity Purpose:
Hanukkah of course, we should let the single customers enjoy the warmth and enthusiasm of the salon, coinciding with the late fall season, the salon can be based on the fall and winter skin problems launched hydration , anti-dry, repair and other promotional items that are widely welcomed by female friends. We hope to be able to take advantage of the 20xx double 11 Hanukkah, and customers to establish a harmonious, warm communication platform, but also for their own salon to bring more new friends, to enhance the sales performance of the salon.
Activities:
1, the salon members to participate in this activity during the event, with the membership card can be preferential discounts and receive skin care experience coupons, if the membership integral card points reach 500 points, with the membership card can be free in the store to experience a moisturizing and hydration project.
2, non-member customers, in the activities of the store consumption of up to 288 yuan, you can directly enjoy 8.8 percent discount, and a gift of the salon to provide a trial of skin care samples.
Activity Notes:
1, do a good job of registration at the front desk, record the name of the customer and information data.
2, on the staff to do a good job of training activities, in order to thank customers, tap the potential consumption of customers, stabilize the customer source. So during the event to pay attention to every aspect of the customer from the door to the end of consumption, keep smiling, kindly treat people.
I. Introduction
After market research statistics and years of retail experience in specialty stores, the vast majority of us are just purchased or newly renovated customers. But now the average of each Zhida terminal retail stores to occupy the market share of less than 10%, there are still many potential consumers have not been Zhida home furnishing stores. Therefore, the promotional activities targeted at the newly purchased consumer groups, the use of fine gifts to attract them to the store, and then "value packages" to enhance their desire to buy, and ultimately the success of the transaction.
Second, the activities of the time:
November 1, 20xx - 20xx November 20
Third, the purpose of promotional activities:
1, quickly let the consumer to recognize, contact Zhida Home Fabrics Store.
2, to enhance the sales performance of Zhida home fabric stores.
3, to enhance the Zhida home fabric brand awareness and reputation.
4, publicize the "home furnishing expert" brand core values.
Fourth, the theme of the event:
xxx
Fifth, the object of the promotional activities:
1, the activities of the target market: the new building, the wedding studio.
2, the main target of the promotion: the house is being renovated, just got the keys to the new house, the new house of marriage, often introduced to new customers to consume the old customers.
Six, promotional activities step by step:
1, the store to leaflets and coupons sent to the owners of new properties
2, the owners of new properties with coupons and any owner of the documents to the store to obtain a free gift
3, the owners to fill out an information file form
4, fill out the Finished, by the sales clerk to introduce the store profile, product information.
VII, promotional activities leaflet content.
1, with a coupon to the local Zhida home furnishing fabric store to receive a free value of 138 yuan "personalized coffee utensils" set.
Tips: Please show a copy of the purchase contract of the property when receiving. (Time 20xx May 1, 20xx ~ September 31)
2, customers with promotional leaflets or Zhida home furnishing fabrics "collection of a lifetime" service passbook, you can enjoy discounts and then 95% off discounts, except for special-priced products.
Note: To participate in the promotional activities of the store, it is necessary to allow customers to receive gifts to fill out a questionnaire and return to the company. Thank you for your support.
Activity Background:
November 11, is an alternative holiday for young people, because the date of the day inside the four consecutive "one" reason, this day is designated as the "Hanukkah". "Bachelor's Day".
"Bachelor's Day", neither "earth festival" nor "foreign festivals", was born in the early nineties of the last century in Nanjing University, is one of the representative products of campus fun culture. It is one of the representative products of campus fun culture. With a batch of students bidding farewell to the campus, the atmosphere of "Bachelor's Day" has gradually spread to the society in the past two years. Single love song" will become a popular song on this day, in the "bachelor's day", through this song "to find a favorite love y love want to love 'dear to say goodbye to single", the lyrics, in fact, is also a declaration of love of young people. The lively party of "Bachelor's Day" is a popular form of celebration among urban youth. However, there are many students, especially college students, who get drunk alone on this night and do not wake up. The reason for this is that we have to think about it.
Activity Purpose:
On this special day, we get together to discuss the pros and cons of college love, whether love is mandatory or optional in college, and how to go about it. And how to deal with the relationship between male and female students? At the end of the activity, I hope that we can have some gain, for dating problems also have a deeper understanding, no longer blind and not miss the beautiful love.
Activity time:
xxxx November 11, 7:00 p.m. - 9:00 p.m.
Activity:
First, the host of the opening, the guests to the welcome speech. The host will open the event and give a welcome speech to all the guests. At the same time, the purpose of the event, explaining the origin of the "Hanukkah".
Second, the collective viewing of the electronic version of the love story, to set the mood.
Third, the opening speech of the class committee, the seminar officially began.
Fourth, the students and teachers began to express their views, talk about their own college students to fall in love with some of the views, as well as some of their own personal experience, etc.
Fifth, the students and teachers began to express their views.
Fifth, small games, small program performance.
Six, the instructor to tell us about their own unique insights.
VII. Summarize, the party ended successfully.
Preparation:
First, the classroom application and layout. (Life Committee is responsible for)
Second, the guest invitation. (Study Committee is responsible for)
Third, the event host (Sports Committee is responsible for)
Fourth, the atmosphere of the event site mobilization (Organization Committee is responsible for)
Fifth, the activities of the program performances (Literature and Arts Committee is responsible for)
Sixth, the activities of the pre-, mid-, and post-propaganda (Propaganda Committee is responsible for)
Seventh, the general planning, details of the negotiation (the Secretary of the League is responsible for)
Seventh, the general planning, details of the negotiations (the League is responsible for)
The main purpose of this event is to promote the development of the community and the development of the community, and to enhance its effectiveness.
Eight, the overall grasp of the activity (class president is responsible)
Double 11 promotional program 4Activity Purpose:
Double 11 is the festival of e-commerce in the past years, activities and publicity efforts, participation in the categories of brands, the richness of the form of the activity are the most annual. As an offline entity mall, we need to seize the concept of double 11 - shopping spree, in the middle of November when the temperature drops to carry out winter clothing promotions. In the activity strength, marketing methods and field experience to be more different from e-commerce, so as to highlight the characteristics. The activities are integrated from department stores, supermarkets and restaurants, theaters, online micro-store and other businesses. To give customers a unique seductive shopping carnival experience.
Activity time:
November 7-11
Activities:
Discount promotions:
1, double 11 big beautiful clothes dressed to go: fall and winter department stores full of 500 yuan minus 200 yuan.
2, double 11 big brand beauty at your disposal: big brand cosmetics (Olay, L'Oreal, L'Oreal, DHC) full of 400 yuan off 80 yuan. Double 11 super skincare sets up to 70% off!
O2O (online and offline interaction), 100,000 big brand discount coupons in advance!
1, 100,000 credit coupons free crazy grab! The big brands of department stores after the discount full-price reduction, as low as 70% off!
Activity details:
(1) November 1 to 10, the official WeChat officially online grab coupon activities. Customers only need to pay attention to the official WeChat click on the grab coupon page, you can choose 30 brands of discount gift certificates, double-click on the coupon (each coupon automatically generated discount code).
(2) Each person is limited to 10 coupons per brand.
(3) On the day of Double 11, customers can enjoy a discount of 50 RMB, 30 RMB and 20 RMB off the corresponding brand with the discount code on the coupon.
(4) Only one discount coupon can be used for a single ticket.
Note: The starting point of the discount coupon credit needs to be based on the actual unit price of each brand, and the amount of the discount is borne by the supplier and the mall according to different ratios. This activity is mainly to attract online customers to the store.
2, losers against the white rich beauty, complete victory over the rich handsome! 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan hot grab super single product!
November 7 to 11, every day 11 single product, only 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan can be grabbed. Each item is limited, while stocks last. Micro-store online payment can be successful seconds!
Suggestions for single items: $0.11 (20% off at Noodle King, 20% off at Hakka, 25% off at Taro Fairy, 30% off at Breadland Discount Coupon),
$1.1 (Supermarket eco-friendly cutlery box, handkerchiefs/strips, potato chips set, priced at around $5)
$11 (Comfort Bath Towel, Han Hou Facial Mask 2-piece Set, Fabric Furniture Cute Rabbit, priced at around $30)<
$110 (comfortable quilt, pair of pillows, selling for about $250)
Note: Estimated cost is $1300. (Food and beverage coupons for business sponsorship)
Category marketing: double 11 as the mall's November large-scale promotions, the whole category are to carry out activities (discounts or gifts). It is recommended that men's clothing, women's clothing, footwear, cosmetics, boutique, bedding, children's clothing should be representative of the brand or highlights of discounts to participate in the event. The following four categories: single product need to highlight the display, in the channel light box piece and counter guidelines need to increase with and warm recommendation.
(1) winter models of clothing (thick models, coats)
(2) fall and winter accessories (scarves, hats)
(3) bedding winter quilt
(4) supermarkets in winter hot pot festival singles
VIP marketing
VIP recruitment of passion: shopping malls in a single day of consumption of 500 yuan can be free of charge to apply for a VIP card, single day consumption of 5000 yuan can be upgraded to diamond. consumption of 5000 yuan can be upgraded to diamond card.
1, Double 11 - VIP customers free delivery: Double 11 day to the store, you can get a cup of designated hot drinks in xx Sweetheart drinks. (Opening sponsorship, no cost)
2, double 11-VIP customers free to play: diamond card VIP card can take the children to XX amusement park free to play once.
Double 11 promotional planning activities program 5
Double 11 is the calendar year e-commerce must contend with the festival, activities and publicity efforts, participation in the categories of brands, the richness of the form of activities are the most of the year. As an offline entity mall, we need to seize the concept of double 11 shopping spree, in November the temperature drop time to carry out winter clothing promotions. In the activity strength, marketing methods and field experience to be more different from the e-commerce, so as to highlight the characteristics of the physical store.
First, the theme of the event
Double 11 Armageddon - xx Department Store to open the Chinese shopping festival!
Second, the activity time
xxxx November 8 (Saturday) - November 11 (Tuesday) **** 4 days
Third, the gift office : third floor, next to the Bao Aman home textiles
xx Department Store on November 11 unprecedented, heavy attack, double eleven showdown, declared war on e-commerce, more favorable than online shopping!
1, heavy news: 10 yuan cash gift certificates to see if you grab!!!!
The way to get the coupon: ① with the "double 11" SMS to receive; ② focus on the "xx department store" official WeChat, reply "1" to get an e-voucher, with the e-voucher to get the paper gift certificate; ① with the e-voucher to get the paper gift certificate; ② with the e-voucher to get the paper gift certificate. paper gift certificates; ③ with the VIP card directly to receive; each person is limited to each type of coupon delivery 2;
Gift certificates are limited to xx Department Store 1-3F use, gold jewelry, watches and glasses, specials, leasing counters and express counters excluded;
Gift certificates may not be used across the cabinet, full 100 against a full 200 against 2, a single piece of merchandise is limited to 2 against;
Gift certificates One-time use, no change, no cash, collected by the cashier at the cash register;
"Receive coupons" or "do not receive coupons" counters need to be expressed;
Receive coupons: November 4 to November 11 gift certificates to be used: November 8 to November 11 to November 11
Location: xx department store on the first floor of the general service desk
2, to meet the double eleven, blood to the end
1F shoes and bags: Belle all new 4, 50% off; xxx single shoes 100 yuan / pair; xxx new 50% off, the special price of 160 yuan, xx new 4, 20% off; xx new 5% off; xx new 5 folding; xx new single shoes 5, 5% off; xx new single shoes 5, 50% off; xx new discount;xx new models 5,5% off from;xx new models 5-6,20% off;xxxx new models 60% off;xx special price 50 yuan/pair;xxxx special price 40% off;xx new models 99 yuan from;xxx new models 5,20% off
1F men's clothing: all new models 60% off;xx new models 70% off;xxx new models 60% off,special price 158 yuan from.
1F Jade jewelry: xxx full 3, 20% off; xx Square strings 8, 20% off;
Activities during the period where the xx Department Store 1-3F shopping cash out-of-pocket amount of 500 yuan can be exchanged for multilevel gifts, the day the small ticket can be accumulated in full, invalid on the next day, a single small ticket can not be divided into zeros, the gift in kind shall prevail, the number is limited, gold jewelry, watches and glasses, the leasing of counters, The company's products and services are available in a wide range of colors and sizes.
Fourth, the gift set
1, full xx to send consumer coupons.
2, full of xx to send food coupons.
3, full of xx send a small gift.