Wenzhou people are the smartest people in China.
Since ancient times, there has been a saying in China that "no business is dishonest" and "what you buy is not refined". Both "treachery" and "elegance" have a negative and disgusting side, and on the other hand, they can be interpreted as shrewdness, which Wenzhou people have applied to the extreme. Sima Qian pointed out in the Biography of Historical Records of Huo Zhi that the right way to govern life is also that wealth will surprise you. "This' odd' has the same effect. Shopping malls are like battlefields, and competition is like war. In the complicated and changeable market, Wenzhou people have seen unlimited business opportunities with their shrewd business mind and achieved unparalleled success.
There is a saying: "If someone has only 100 yuan in his pocket and is called 200 yuan by outsiders, he must be a northerner;" 50 yuan is definitely from Shanghai. Say 100 yuan, so solid, can only be from the northwest; Not to mention anything else, it must be from Wenzhou. Because no one can know how much money is in his pocket. "
This ridiculous sentence expresses the same meaning: Wenzhou people are smart!
Shanghai people are famous for their shrewdness. They are always calculating, calculating without losing. People usually call it "threshold essence". People always think that the word "smart" belongs only to Shanghainese, and the two can be equated. But Wenzhou people can make use of the careful calculation of Shanghainese to earn money from Shanghainese. Tell me, who is smarter?
A Wenzhou boss opened a large hardware store in Putuo District, Shanghai. He often talks about his business experience. He said, "It is not easy for Shanghainese to make money. When Shanghainese buy things for the first time, they must visit several stores first, write down the lowest price of similar goods in each store with a notebook, and then buy things after comparison. When I discovered this rule, I thought of a solution. The first time I saw a Shanghainese come to my store, I always quoted a low price. In this way, they will take the initiative to find you after they decide that my shop is cheap and good. At the same time, I can raise the prices of other commodities a little. Business can continue. "
Wenzhou people are indeed "different" from China people, and China people lament the shrewdness of Wenzhou people. They can find opportunities that others can't see and beat seemingly powerful opponents. Therefore, there is a saying that as long as businessmen do business, especially those who do light industrial products, there are usually only two choices: either to be defeated by Wenzhou people or to cooperate with Wenzhou people.
"Out of nothing" —— Wenzhou people's venture capital
Perhaps many people find it strange that Wenzhou people have no preferential policies, no technical capital and no abundant funds to start businesses. Why can they succeed so quickly? In fact, it depends on the biggest capital, smart. One meaning of shrewdness is what Mr Ceng Xianzi called "creativity".
Let's take a look at the stories of several Wenzhou people and know how smart Wenzhou people are.
Ceng Xianzi, the founder of Goldlion Group, once said in a TV interview: "Doing business depends on people's creativity rather than capital!" He said that when he started his business, he opened a tailor's shop with only three shabby clothes carts. At first, he only tailored clothes for local people. At that time, this kind of tailor shop was a dime a dozen in Hong Kong, with fierce competition, and he himself was struggling to operate. Later, he came up with the idea of making clothes instead of ties, and then he got out of the predicament and achieved today's career.
Wang Linquan's entrepreneurial history makes us lament the importance of creativity in Wenzhou people's achievements. Like everyone else, Wang Linquan's toilet is often blocked, and the shit can't go down, which makes him upset. But this "blocking" and "blocking" opened Wang Linquan's mouth. He plunged into his hut. After countless days and nights of research, only Wang Linquan, a junior high school student, has successfully developed the chemicals "toilet cleaner" and "plug" specially used for toilet scale removal and sewer dredging. This invention was the first in China at that time and obtained a technical patent. So, Wang Linquan borrowed tens of thousands of yuan from his wife and hired six employees, thus opening a decent company that produces "toilet cleaner" and "Saitong". Because few manufacturers pay attention to these products, even fewer are produced, but every household can't do without them, so sales volume is naturally not a problem, and products are often in short supply. Wang Linquan proudly called himself a "toilet gold digger".
Different from Wang Linquan, Wenzhou native Li Gang's creativity is based on his in-depth understanding of the city and years of industry experience. It turned out that when Li Gangchu came to Shenzhen, he originally planned to invest in real estate business with friends, but later he made a 108 turn and opened a large bookstore in Shennan Middle Road, which was full of elegant books such as world famous works, biographical literature and art appreciation. Many people advised him that Shenzhen people only know how to make money, and they will only lose money if they have no time to study and open a bookstore. Li Gang has his own reasons: First, the capital invested in bookstores is far less than that invested in real estate; Secondly, the huge Shenzhen lacks a bookstore of corresponding size and style; Thirdly, Shenzhen has gathered intellectual elites from all over the country. These people have good taste in books and must constantly improve and enrich themselves through reading. Finally, I worked in a bookstore and had more than ten years of book sales experience. Sure enough, under the careful management of Li Gang, the bookstore business is booming.
One day, a Wenzhou man who runs a clothing business had a whim, deliberately piled his clothes and trousers in a well-arranged booth and shouted "Sale!" "cheap!" Therefore, it attracted many housewives, who gathered around the booth and sold out in a blink of an eye. Compete to buy. In fact, the prices of these clothes and trousers have not decreased at all. Why did it suddenly become a bestseller? This is because the average housewife likes to be greedy and cheap. Wenzhou people just grasped their psychology and made them feel that the clothes lying in the pile must be very cheap, so as to achieve their own sales purposes.
Wenzhou people's wisdom of "making something out of nothing" has enabled them to overcome the congenital deficiency of scarce resources and create many myths by virtue of their creative spirit. Shuitou Town and Guoxi Town in Wenzhou without animal husbandry have become the largest leather production bases in China. Long gang zhen and Yishan Town, which do not produce cotton and have no textile enterprises, have become the production bases of recycled cloth; Tangxia Town in Wenzhou, which used to have no automobile production enterprises or motorcycle production enterprises, has now become the four major automobile and motorcycle production and sales bases in China. Creativity-This smart nature makes Wenzhou people more and more smart, and the smart mind makes Wenzhou people like a piece of gold, shining everywhere and creating wealth.
Wenzhou real estate speculators
A few years ago, Wenzhou real estate speculators attacked and won many battles in the north and south of the Yangtze River, which made people in many cities hate and fear them. In fact, Wenzhou people not only speculate on houses, but also let go of uncompleted residential flats. Unfinished residential buildings can also make money and make a lot of money. This is the shrewdness of Wenzhou people. The Eight Immortals of Wenzhou Real Estate Speculator crossed the sea, each showing his magical powers, but everyone must have a magic weapon, that is, cleverness. Let's take a look at the shrewd real estate speculation experiences of four Wenzhou people. Face the real estate experience of four Wenzhou people and know their shrewd business vision.
Ms. Ye: Buying a house is expensive. At present, Ms. Ye has bought five houses in Shanghai with a total price of 4.8 million. She said: "In the rapid development of my economy, Shanghai is the financial center of the whole country. Now there is a saying that the national economy looks at Shanghai, which provides a good environment for houses in Shanghai. A large number of foreigners will flock to Shanghai, and the demand for housing will naturally increase. Shanghai's real estate will definitely rise, so I am willing to take residential investment as the first choice. "
In May 2002, Ms. Ye took part in the house purchasing group for the first time, and bought a house of 154 square meters in the community at a price of 5,450 yuan per square meter, with a total price of nearly 850,000 yuan. In July 2005, the price of this house rose to 7,500 yuan per square meter. Ms. Ye sold the house and made a net profit of 200,000 yuan.
Ms. Ye has a very clear idea in investing in buying a house in Shanghai: buying a house is to be able to change hands after the house price rises. Hundreds of thousands of house price increases have an impact on the working class, but for the rich, this hundred thousand is nothing, so buying a house is still expensive, and it needs convenient transportation, complete facilities and beautiful environment. These buildings specially designed and developed for the rich will not fall easily because of their high quality, and the appreciation space is large and stable.
Mr. Zhang: When choosing a building, you should choose the top floor. In the traditional concept of buying a house, the top floor and the first floor are often chicken ribs, but Mr. Zhang does the opposite and chooses the top floor. Why is this? It contains Mr. Zhang's unique business vision. Mr. Zhang said that high-rise residential buildings with good lots generally pay great attention to their own design, and the top floor often has a lot of space. These designs that don't cost you a penny can make your house unique. There are also some multi-storey houses where developers introduce users to send them to the hanging garden on the top floor, or even if the designed house is not flat-topped, the attic on the top floor has a lot of space, which will make you a lot of money.
In the group purchase of a real estate in Beijing, among the 20-story high-rise buildings in each building, only Mr. Zhang chose 3 sets of top floors. If others choose the upper-middle floor. After the house was delivered in June, 5438+October, 2005/KLOC-October, I saw the spire of the building towering, with an all-glass exterior wall, and the living room on the top floor was partially 6 meters wide. When he bought it, the price per square meter of the top floor was lower than that of the downstairs, and now he has earned so much space. Mr. Zhang said that this structural style is the favorite of foreigners who pay attention to emotional appeal. In this way, his rental price is indeed more than 2000 yuan higher than the floor below. Knowing the tenant's housing habits and choosing targeted housing can earn more than others, which is exactly where Teacher Zhang is smart.
Mr. Wu: It is better to buy a house than a shop. Unlike other Wenzhou real estate speculators, Mr. Wu mainly invests in shops. He thinks the shops next to the market have more investment value. Real estate speculators not only speculate in economically developed cities, but also speculate in economically backward cities. He said that in economically backward places, residents' demand mentality for housing is: wait, save enough money to buy, and can't accept mortgage loans. But shops are different. One store has market demand, and another store can make money by renting. Therefore, next to mature markets, shops with an area of 40 ~ 100 square meters are easy to rent and sell, which is the difference in market concepts. It is precisely because of this difference that Mr. Wu took the shops as the investment object, so he bought a lot of shops. As expected, tenants came one after another, and Mr. Wu made a lot of money.
Xin: Acquisition of uncompleted residential flats. In May, 2004, the entrepreneur who once claimed to be an expert in Wenzhou real estate speculation took over Zhongshan Commercial Building, the largest uncompleted residential building project in Tianjin, with a capital of up to 500 million yuan, which shocked all walks of life. What kind of courage and insight does a pure expert in real estate speculation have before he dares to get involved with an uncompleted residential building with assets of 100 million yuan?
A few years ago, due to various factors, many unfinished buildings appeared in many cities. These projects are generally well-located projects and excellent construction projects, but they all become unfinished buildings because of lack of funds, and local leaders are also deeply worried about this.
Lin Axin's shrewdness is that the acquisition of these uncompleted residential flats for development has advantages that other projects do not have. Not only the construction period is short and the investment is small, but also the project that looks troublesome because it is valued by the government is actually the best development project. Under normal circumstances, it takes at least 2 ~ 3 years for a normal real estate to be developed and listed, and even 4 ~ 5 years for a long time, while it usually takes about 1 year for an unfinished building to be revitalized, which greatly improves the utilization rate of funds. It's like the reorganization of enterprises in the stock market. After the new shareholders take over, rebuilding the packaging will not only turn over the salted fish, but also double the "share price". Such a huge business opportunity, Wenzhou Renxin will certainly not miss it.
Tianjin Zhongshan Commercial Building Project is such a project. Zhongshan Commercial Building, located at the intersection of Zhongshan Road and Lv Wei Road in Tianjin Centennial Street, is a prosperous commercial center in Hebei District of Tianjin. After Lin Axin took over, he renamed the project Zhongshan International Plaza and divided it into three parts to form an international hotel, an international shopping center and an apartment for the elderly. The renovated uncompleted residential flats have just been listed, which has become the object of many investors' pursuit and is likely to become a new landmark in Tianjin.
This successful acquisition has strengthened Alinxin's point of view. He said that real estate development is like farming. You can't be less all year round, but you must work harder. Moreover, it is impossible for a project to wait until the harvest season in a few years, but every quarter of the year can be autumn and can be harvested quickly. But also can effectively solve the problem of non-performing assets and promote the construction and development of cities around the world. To this end, he is prepared to effectively integrate the hot money in Wenzhou, set up "Wenzhou uncompleted residential flats investment and acquisition company", and become the "king of revitalizing uncompleted residential flats" in China.
Only if you have a plan can you succeed. The reason why Wenzhou people can be invincible in the commercial battle is that they are smart, can see the opportunity of success through difficulties and obstacles, and make business strategies according to local conditions and time, can see the business opportunities that others can't see, can seize the opportunities that others can't believe, and hold the money-making machine that others don't easily throw away in their own hands. So as to seize the chance of success.