once you decide to set up a business in a certain place, you must make a comprehensive investigation of the selected place to understand the traffic situation, population density, people flow and so on. Shop location is a comprehensive decision-making problem. Now, some points for attention in shop location are listed, which may be helpful to you who are about to run a shop. Shop investment is to conduct site selection and special investigation and research according to the personalized characteristics of shops. This kind of preliminary work is just like the "pulse" in the practice of traditional Chinese medicine. By collecting the information transmitted by the "pulse", the investment object is analyzed in a case, and the intuitive judgment of shop investment is changed into a scientific decision, and the correct strategy is adopted to obtain a shop with strong production and rental capacity. There is a lot of pulse information in shops. Investors can collect, analyze, induce and reason from the following aspects when taking the pulse, and then form a judgment. "Pulse" 1: The level of economic development in the area where the shops are located is related to the income level of the population in the area, that is, the consumption power of the population in the area is strong or weak. "Pulse" 2: The local population situation, including the number, density and aging degree of the population, shows that the population density is too low and it is not easy to form commercial prosperity, while the aging degree is too high, indicating that the quality of purchasing power is low. "Pulse" 3: the price of commercial housing. Commercial housing is a symbol of a standard commodity, and its price reflects the consumption power of the occupants. "Pulse" IV: The relationship between supply and demand of the total number of shops in the business circle where the shops are located, and the relationship between supply and demand affects the prices of shops. "Pulse" 5: the conditions of the store itself. The applicability of the store's own conditions to business is very poor, and there are many obstacles to the establishment of the store, so the use price of the store is very low, which has a negative impact on the price of the store and compresses the room for the rise of the value of the store. All the above "pulse conditions" are the main factors that affect the value of shops, and this is what shop investors need to pay great attention to. Investment shops need to make a technical analysis of the investment objects, so they can neither follow their feelings nor speculate excessively, and play "short, flat and fast", because investment in shops is a long-term real estate investment activity and must act according to the investment rules; The general law of investment is: the longer the investment cycle, the greater the risk; Therefore, the final decision of investors should stand the test of time. For more related questions, please pay attention to the real estate network.