Everyone knows that the price of Haidilao is about 30% more expensive than other hot pot brands. Haidilao is expensive, and the dishes are comparable to other brands. Consumers have no reason to choose Haidilao again! Consumers have now seen through the marketing routine of Haidilao. Although Haidilao often sends nails and small toys to customers. Consumers think that wool comes from sheep and these gifts come from their consumption. ! Does not exist! It has become the common sense of consumers to choose similar dishes with good quality and low price! In addition, the decoration of Haidilao hot pot has no characteristics. Compared with some tall or antique hot pot restaurants, it looks very low. In this way, consumers give up supporting Haidilao, and Haidilao is naturally different!
consciousness
Haidilao is now aware of its own problems and is trying to win back the market! Haidilao closed stores on a large scale and updated dishes and services again and again, just to give consumers a brand-new feeling! Although Haidilao has taken many measures, whether it is effective or not still needs market feedback. At present, consumers' love for Haidilao is still not high!
brand
In fact, the development of catering brands is high and low, which is the law of the market! If you want to make the catering brand a century-old brand, you must make overall planning! At present, there are great problems in the decision-making of Haidilao, which will take a long time to adjust!
Haidilao lost more than 200 million yuan in advance in the first half of the year. What do you think of this?