South Beauty in Zhang Lan is a well-known brand of international catering, focusing on taste and health, and its restaurants are all over China. South Beauty had a very glorious moment, but now it is in a relatively lonely time. The level of South Beauty is relatively high, and it belongs to a high-end catering brand. The main target is the middle and high-end white-collar workers, and it is exquisite and delicious Chinese food. Even during the Beijing Olympic Games, it was the only Chinese food service provider, and its popularity was very high in all parts of the country. Zhang Lan rented a room called? Alan restaurant? Zhang Lan's predecessor was very talented in business, so he opened the first chain store in South Beauty. South Beauty focused on Sichuan cuisine, because at that time, there were not only Cantonese cuisine, Huaiyang cuisine, Zhejiang cuisine and other Sichuan cuisine in China, which was a gap. Although it focused on mid-to-high-end, the price was relatively close to the people, but its decoration and brand positioning were very high-end and international. During the Beijing Olympic Games, it attracted many politicians and celebrities. Nowadays, because of the epidemic, many industries are very depressed, including the catering industry, and under the pressure of peer competition, the business situation of South Beauty is very poor, and now it is gradually declining. After all, Sichuan cuisine will be more difficult than other cuisines if you want to make it high-end.

? South Beauty, a high-end brand, can't win in the low-end market, because we China people are not willing to spend more than twice the price of other kinds of goods because of some specific items, so now South Beauty belongs to a difficult period. Because the catering threshold is low and the competition is fierce, if you want to operate well, you must constantly innovate, find the characteristics and make a serious positioning. Now the business situation is very low. Since nine years ago, it has gradually fallen into a quagmire, and many stores have changed from their previous perennial profits to monthly losses. The turnover of high-end hotels like South Beauty has been plummeting, and even the operating conditions have been deteriorating. Even the funds for continuous innovation are not available, and the predicament of operating conditions also comes from financing, so there is no money and lack of particularity, which leads to a sharp decline in operating conditions, which is worrying. South Beauty in Zhang Lan used to have a very glorious time. It was a mid-to high-end restaurant, and it was very respectable to treat people to dinner, but now it has declined.