On January 1, 2005, Jilin Information Radio was established with an FM frequency of 100.1 MHz.

One, the "livelihood news program group" which collects the essence of many media and carries out original integration and processing. Advocates "you comment on my comment on everyone, your news your master, all the people choose the news, all the people nagging current events, subvert the news dissemination model, to create the first list of people's word-of-mouth news", every day to provide the right amount of news to adapt to the tastes of listeners in the Northeast region, the people's livelihood perspective to observe everything to the professional level of the news for deep processing, re-refinement, the new integration, to add a new style for the news, the new style, the new style, the new style, the new style, the new style. For the news to add a new style, interest, listening value, we pick the news pointer for the listeners whether they like, whether we are satisfied with the news products - "Hotline livelihood", "Thyme People", "City Express" and other columns do not have the "information radio, the listener to do! "The news columns attract a large number of people every day. The news column every day to attract a large number of listeners of the hotline, SMS participation, advocating "news is not hot not to talk about, the point of view is absolutely fresh", every day in the cultivation of public opinion of the fast reviewer, so that we "want to nag, want to say". Second, instant urban information service network, original practical information program group - "Citywide". The "Citywide" represents a new service concept, that is, from listeners to businesses, and then to the media throughout the information flow through. Information broadcasting journalists provide round-the-clock services, answer all kinds of inquiries from listeners at any time, inform listeners about city life and introduce the latest information from all walks of life. The "Citywide" emphasizes the closeness of information, interaction and service, providing targeted information for the public, shifting the focus to thousands of households with information as a link, and building the appeal of the media with heartfelt service. The service columns of "Gourmet Entertainment Big Winner", "Thyme Live Weather", "Thyme All City" and "Big Back Small Back" are all based on the principle of informatization, servicing and practicality to serve the people's life, and to attract the listeners' attention by the breadth of service scope, pertinence of service content, variety of service forms, and the convenience of service efficiency, so as to make the Thyme Information Broadcasting an indispensable part of the public's life. It has become an indispensable part of people's lives.

Three: "Hot Stories, Humorous Talk" - a group of talk show entertainment programs aiming at entertaining the public and enjoying life. Each program can quickly produce results, is a "fire" rather than "fire", highlighting the entertainment, storytelling, fire, the listener's happy mood to the climax, giving the audience a new entertainment experience. Talk show entertainment program "big talk in the list", "have something to say", "thunder beat case", "talk about the world", "super lobbyist" and so on to create a myth of Changchun broadcasting listening, "one hundred miles of a flag in the wind, information broadcasting across the FM AM".

Four, "China's first - private car owners music day" - lock the urban white-collar crowd, "niche music packages "style music program group. Thyme information radio put forward the "split audience" concept, emphasizing the locking frequency of a specific type of audience loyalty and popularity. For the urban white-collar crowd the most likely, the most effective listening time, discharged the best music spots, from "waiting to concentrate on listening" to "casual companion listening", streaming the most popular music. The "private car owners music day" is reflected in the unique perception and expression of the spiritual culture expressed in the music, the accurate judgment and management of the listening needs and listening psychology of the type of listeners, y matching the emotions and feelings of the listeners, the music and the presenter, the presenter and the frequency, and the frequency and the listeners as one. "City Express, Fashion Express, World Stories, Car CD" - four major program groups, creating China's first information radio, and developing the most valuable listening groups - the most market value. "private car owners", the original program represents the latest concepts, the latest attempts in the broadcasting industry in Jilin Province, and ultimately realized

China's radio started the marketization process, the revolution of specialization has set off waves after waves of waves of urban information radio stations with young and middle-aged urban listeners as the main target is rising rapidly, China's The wave of provincial radio information broadcasting is taking shape. Thanks to its innovative model, accurate positioning and comprehensive coverage, Jilin Information Radio has entered the top three of Changchun's pavement ratings in just half a year since it started broadcasting. The main audience of Jilin Information Radio is a group of urban listeners with private car owners as the core and young and middle-aged listeners as the main body. They have knowledge, financial strength and ability, they are the mainstream consumption and wealth owners, and also the high-value crowd and marketing breakthrough point that businessmen must fight for, and they are not satisfied with the traditional media's one-size-fits-all face, and the fast information and relaxing entertainment are the biggest demands of their listening to the radio. They are eager to express their personalities, do back to their true selves, Thyme Information Radio meets their needs, eliminating the monotonous and boring traditional pavement information, opening up a distinctive personality for the listeners, changing the information portal for businesses and consumers to pave the way for a magical corridor of magic.

According to the latest data from the authoritative media research organization, CCTV Sofri, Thyme Information Radio is ranked the first in Changchun among all broadcast media in terms of listener loyalty, and the first in terms of listening rate among private car owners. 80% of the listeners of the information radio are aged 25-45 years old. Private cars, company cars, cabs to listen to the proportion of information station is also much higher than other groups of people, information radio in the monthly income of more than 1,500 yuan of high-income listeners to listen to the share of more than 69.8%, at the same time, because of the information radio advertisement offer is only one-fifth of the same city road mobile media offer, the majority of advertisers known as "the most cost-effective gold-media "