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Analysis:

Danone Group headquartered in Paris, France

Danone Group, headquartered in Paris, France, is a multinational food company with diversified business. Its business covers six continents and its products are sold in more than 111 countries. Danone Group is the largest food group in France, Italy and Spain, and it is also the third largest food group in Europe today, and ranks among the top six in the same industry in the world. Its products are divided into three main production areas: fresh dairy products, beverages, biscuits and cereal fast food. The main brands are Danone (the world's largest brand of fresh dairy products), LU (the world's second largest brand of biscuits and cereal fast food), Evian and Volvic (occupying two seats among the four most famous bottled water brands in the world). The above four brands have achieved 51% turnover for Danone Group. In addition, the following brands of Danone Group also occupy a decisive position in the regional market: Wahaha (the first bottled water brand in China and the second largest in the world), Robust (a well-known children's dairy product in China) Aqua (the first bottled water brand in Indonesian market and the largest bottled water brand in the world), Dannon (a well-known American brand) and Villa del Sur (a well-known Argentine brand). Fresh dairy products In 2111, the total output of fresh dairy products in the world was 24 million tons, with an output value of 42 billion euros. There is no doubt that Danone Group occupies the first place in this market. On the premise of respecting the consumption habits and eating habits of various countries and developing national brands, Danone Group provides high-quality dairy products to all parts of the world every year. For example, Actimel products sold in 15 countries around the world increased by 41% in 2111, and its main sales were concentrated in traditional countries (Europe), and now Mexico, Poland and Argentina have also launched them. Liquid yogurt has always been the highlight of the group's fresh dairy products because it conforms to the new consumption trend: Bio drinks (Spain), Danimals Drinkable (USA), Danonino (Mexico) and Petit Gervais brands listed in many other countries. In 2111, Danone Group became the number one drinking water producer in the world (calculated by production quantity), and the turnover of this production activity alone increased by 7.1%. The main reason for Danone Group's success lies in its brand technical innovation: 5-liter la Fontaine Volvic (France), 5-liter Lafontaine Vella (Spain), Brio (Argentina), and DANONE Activ with calcium and no soda (UK). Innovative, diversified tastes, good for health and nutrition: The above quality determines that the drinking water of Danone Group can successfully enter the lives of thousands of households around the world. Biscuits and cereal snacks are areas with great potential. Danone Group has developed a balanced food system that can give consideration to both nutrition and fun, leisure and health. The vitality and popularity of Danone's brand has once again become its magic weapon to win: the internationally renowned brand LU has achieved 51% of sales in markets outside the Asia-Pacific region. In addition, Danone Group has also taken advantage of the advantages of its brand in some regions or classes: Prince is a favorite brand of children, which has been sold in eight countries and recently successfully put into the Russian market. Tiger has achieved great success in India, Malaysia and Indonesia, and is the number one biscuit brand in Asia. The group's technological innovation ability is also a trump card for success: Taillefine/Vitalinea series of nonfat foods achieved a growth of 14% in 2111. Baby food France is the largest and most advanced baby food market in Europe, and Danone is the largest baby food producer in France. The per capita consumption of baby food by French babies is as high as 1.45 kg per year, ranking first in Europe. The baby food business of Danone Group is mainly carried out through its wholly-owned subsidiary, Diépal-nsa. The baby food with the brand of Blédine was founded in 1916, and has been deeply dependent on French mothers for 91 years. Other major brands include Blédina,Gallia,Alma and Phosphatine, etc. The products of the Group cover all categories of baby food: infant formula, infant special nutrition formula, infant cereal, infant bottled meat paste-fruit and vegetable paste, infant bottled juice and baby biscuits. Danone's baby food is formulated with reference to internationally recognized standards (including FAO of the United Nations and WHO of the World Health Organization), and is strictly regulated by the baby food laws of Europe and France. At the same time, each product is prepared according to the special needs of infants at various growth stages, and different vitamins and minerals are supplemented to provide the most appropriate nutrients. Danone's baby food has been exported for more than 41 years, and its business covers all European countries (including Britain, Ireland, Belgium, Italy, Spain and Portugal) and countries in the Middle East. In addition, Danone's baby food has established a good market position in Africa and other French-speaking countries. Research and Development Danone Group regards research and development as the main policy focus, reflecting its indispensable contribution to product innovation. Only by keeping pace with the latest scientific development can the group meet the changing needs and consumer tastes and win market share. At present, more than 11111 researchers from all over the world are working in DANONE VITAPOLE of Danone Group in Palaiseau, France. Danone Group spends about 31 million euros on research every year.

Cooperation with China

China is an extremely important part of Danone Group's global development strategy, among which Evian natural mineral water in France is the most famous and has long been the leading importer of mineral water. In the early 1991s, Danone Group began to set up a factory in China, and achieved excellent benefits quickly. Yogurt with Danone as its brand was in a leading position in both Guangzhou and Shanghai. At present, Danone Group has seven factories in China, located in Shanghai, Guangzhou, Shenzhen and Jiangmen, which are engaged in the production of yogurt, milk, biscuits, soy sauce and frozen snacks. Besides local sales, the products are also exported to all countries in the world. Since 1994, Danone Group has established a large and well-trained central sales team in China, with offices in Shanghai, Beijing, Guangzhou and Chengdu, actively expanding the retail and catering business of the Group's imported products and products from joint venture factories. At the beginning of 2111, Guangdong Robust Group formally signed a contract with Danone Group to form Robust (Guangdong) Food and Beverage Co., Ltd.. On October 21th, 2113, Danone Group Asia Limited increased its capital by 111 million yuan, and acquired 3.85% of the state-owned shares of Shanghai State-owned Assets Management Company, which made it the third largest shareholder of Shanghai Bright Dairy, and started the strategic process of using Bright brand to expand the China market and indirectly share the development achievements of china dairy.

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