Usually, the operating income of the hotel industry can be divided into three parts, one is the relatively stable guest room accommodation income, the second is the catering income of the hotel, and the third is the miscellaneous income including the rent of the office buildings, stores, apartments, and the entertainment business. Now, with the emergence of a large number of various office buildings, stores, apartments, hotels in the mouth of the fat meat (rents, etc.) was a big grab, the major hotels in the competition almost "collapse"; in terms of entertainment, entertainment venues in big cities everywhere, the hotel entertainment industry income is also shrinking. Guangzhou, for example, in 2000, the largest garden hotel in Guangzhou, the total operating income of RMB 4-1 billion, compared with the total income of the garden hotel in 1996 5-4 billion, just four years, actually shrunk more than 24%. Liao Minghua, general manager of the Garden Hotel, said somewhat hopelessly, "We have tried everything, but the business performance of the Garden Hotel is still sliding step by step into the 'abyss' ......" In 2000, the total income of China Hotel was 300-900 million, and the total income of White Swan Hotel was 300 million, which was a shocking drop compared to 500-200 million and 300-400 million in 1996, while the performance of Oriental Hotel and International Hotel was also a significant drop.In 2001, the industry was abuzz with rumors that China Hotel had been acquired by Marriott Hotel Management Group, a U.S.-based hotel management company with good hotel management capabilities, which made the Guangzhou's hotel industry was shocked. China Hotel executives said to the outside world, just the hotel's management rights by the Hong Kong "New World" for "Marriott", the hotel shareholders did not change, there is no "acquired! "said. It is reported that the China Hotel was originally managed by the Hong Kong New World Hotels (Holdings) Limited, but from the beginning of 2001 for the "Marriott" management, accordingly, "Marriott" each year from the China Hotel's turnover to extract 2-5 percentage points as a return! The management of the hotel has been changed to Marriott since then. With China's eventual accession to the WTO, famous hotel groups such as Sheraton, Hilton, Westin and other brands have been aggressively blowing the horn to enter the Chinese hotel industry, international brands and local hotels are inevitable.

Domestic even heavyweight hotel predator is still so, the situation of other counterparts can be deduced from this, the gap between the domestic and foreign hotel industry can also be seen! In fact, the biggest gap between Chinese and foreign hotel industry is still in the management, especially the management of brand strategy as the core. China's hotel industry in order to win in the fierce competition and get sustainable development, we must be modest to foreign counterparts to learn, solidly improve their own management level. Marriott's approach is not able to provide us with some new ideas?