Like most catering enterprises, in the past 1 months, the offline stores in Changsha Modern China Tea Shop were closed due to the epidemic, which not only lost turnover, but also faced two big mountains: store rent and employee salary. So, how should we face this crisis? Below, Modern China Tea Shop official website Xiaobian will explain it to you.
article source: Modern China Tea Shop official website
Headquarters has been actively saving itself. On February 3rd, Box Horse released the plan of "* * * employees" to the society, and Modern China Tea Shop Headquarters quickly raised its hand to respond, and "borrowed" the employees who were idle at home to Box Horse. On the other hand, the acceleration of the take-away business in various stores is not only an emergency move, but also a short board for online business. The argument that "the product is not suitable for takeaway" is actually "lazy". Modern China Tea Shop headquarters has a mature R&D team, so it is not difficult to develop new products for online channels. Previously, the refusal to take out food was mainly due to the popularity of offline, which made online a business blind spot.
when the epidemic broke out and the offline stores closed, the shortcomings appeared. For us in Modern China Tea Shop, in fact, the layout of takeout is also an investment in the future. This is easy to understand. I used to do business in the business circle, and the booming business can't be separated from the good geographical location and holidays. For take-out, the service scope of the store can be expanded from a few hundred meters in the past to 3 kilometers, and the peak consumption can also be extended to working hours on weekdays.
In addition, last year, the head of our headquarters revealed that our brand Modern China Tea Shop planned to go out of Changsha, and the first stop was to set up in Wuhan. In the future, it will also aim at Guangzhou, Guangzhou and Shenzhen, and its mature online operation capability should become a standard. Therefore, we also believe that in the near future, Modern China Tea Shop in Changsha will no longer only have stores in Changsha, and people will no longer only be able to taste our drinks in Changsha.
why? Because after stepping out of Changsha, Modern China Tea Shop is no longer a home game, and our opponents have become tea that loves tea and is resistant to snow. Their national popularity and consumer acceptance are higher, and their product research and development ability is not lower than that of Modern China Tea Shop. When facing the competition, if you give away this piece of fat on the line for nothing, it will definitely not work.
In order to stand firm in the fierce competition, Changsha Modern China Tea Shop Headquarters decided to step out of the comfort zone. This epidemic is a crisis, but it is also an opportunity. The epidemic has forced us to take this step forward. Because, Modern China Tea Shop never gives up!