All the major international brand hotels are emitting fragrance, and Ritz-Carlton, Oriental, Shangri-La and Marriott are no exception. To impress the guests, comfortable lobby, luxurious decoration and high-level service are naturally indispensable, but now among those more subtle factors, fragrance can attract more attention.

For example, Starwood Group is now creating a special "fragrance business card" for its guests, so that every guest will never forget the hotel he has stayed in. Since October, 2115, Starwood Group has been promoting fragrance strategy. They spread a unique fragrance in the lobby of their hotel, so as to deepen the impression of the hotel and attract them to come again. The aroma in the lobby of Sheraton Hotel is a mixture of figs, mint, jasmine and freesia, which makes people feel at home.

Westin's guests in Financial Street now smell the same fragrance as the Westin in Times Square, new york. With the fragrance, the lighting and background music of the global unified style make the fast-moving businessmen in the world work in their familiar space and atmosphere in any Westin. The lobby of Westin Hotel exudes an elegant white tea fragrance, which is mixed with geranium and freesia, making people calm and relaxed.

Four Points Hotel uses the aroma extracted from apples and cinnamon, which reminds people of apple pie and the simple style of the hotel. It's a faint fragrance, not strong enough to make people feel pungent.

It is understood that the Four Points by Sheraton Hangzhou Riverside has recently put on a brand-new fragrance system. In the past, when guests walked into the hotel, they smelled an apple pie, but now as long as you step into the Four Points by Sheraton Hangzhou, you will smell a more distinctive smell. Fresh and natural, a bit like the fresh grass smell on the grass just after a heavy rain in the summer afternoon.

this is exactly the fragrance marketing technique of the hotel. Nowadays, many businesses use aroma to trip consumers' footsteps and make them willing to pay for their bags. Four Points by Sheraton Longxi Hotel is not the only hotel that has changed its taste. Sheraton Hotels Group manages 142 Four Points by Sheraton hotels, which are located in 24 countries around the world. So many Four Points by Sheraton hotels put on this new smell at the same time. Four Points by Sheraton Hotel has tailor-made fragrance. This fragrance of Four Points by Sheraton has a nice name, "Pinwheels in the Breeze", which is translated into "windmill smell" in Chinese. "That feeling is like the fresh outdoor atmosphere of being relaxed and free in spring." "Windmill smell" is the unique smell of Four Points by Sheraton Hotel. Sheraton Hotels Group has many brands such as St. Regis, Luxury Select, W Hotel, Westin, Le Meridien International, Sheraton, Four Points by Sheraton, etc. Each hotel has its own unique flavor and is customized according to the hotel's style and positioning.

today's fragrance industry generally only involves public areas, airports, banks, shopping malls, hotels and other places, and the fragrance will enter the guest rooms in the future. There is only one lobby, but there will be many rooms in the guest room. You can choose a style room and a fragrance according to your preference immediately after you check in. Just open the door and your room will give off your favorite flavor: fresh citrus, lilacs or elegant fragrance of winter trees.

Fragrance service has penetrated into hotels, clubs, high-end residential centers, retail industries and other consumer places, and has become a high-end consumption with improved quality of life. The consumers are mainly middle-and high-income groups. These people's requirements for fragrance are still based on health, and some inferior flavors that may cause headaches will not have a market. Therefore, when choosing fragrance products, brands are very important, and the health of customers is very important.

the distinctive fragrance has become the new logo of the hotel. The "aroma" of food and beverage outlets is also a product. China people's diet has always studied "color, flavor and taste" to diffuse the aroma of dishes and carry out "aroma marketing", which has also become an important means for many food and beverage outlets.

among other companies engaged in fragrance marketing, air aroma is a well-known company abroad, rigoaroma is a highly fragrant company in China, and scenthope is also a fragrant company.