There is a taxi driver in Dallas. With his excellent service, every passenger feels flattered that he is God. A passenger asked him curiously why he did this. He replied, "To achieve success in my career, I only need to meet the expectations of customers, but to reach the peak in my career, I must exceed the expectations of customers!" I like the feeling and feedback of "reaching the top", not just "ordinary". "

Similar to this Dallas taxi driver, Apple used to spend a lot of manpower and hundreds of millions of dollars to design a menu gradient effect for a year and a half to give users a good experience. Their sexuality is the pursuit of a perfect user experience.

with the advent of the era of product homogeneity, user experience has become one of the core competitiveness of enterprises. The famous American salesman Rade has a famous rule of 251. He thinks that behind every customer, there are about 251 relatives and friends. If you win the favor of a customer, it means winning the favor of 251 people; Conversely, if one customer is offended, it means that 251 customers are offended.

therefore, to a certain extent, the perfection of user experience is the victory of competition. Be kind to every user, and the enterprise will light a bright lamp to attract more users, and create a perfect experience for every user, and the enterprise will reach the peak.