Environmental improvement: if the hotel environment makes people feel uncomfortable as soon as they walk in, such as poor hygiene, bad smell, too narrow and stuffy place, will business be good?
Here, we can make some changes to the hotel environment, such as hygiene, comfort, freshness, odourless and a delicious atmosphere.
Signature dishes: If the hotel has its own impressive signature dishes, it will play a good advertising role, and it will be free, and it will be passed on from mouth to mouth among friends, and old friends will bring new friends. If there are professional pigeon soup, professional streaky chicken, professional stone fish and professional cattle eaters, it will be impressive.
Smile: The most important thing in doing business is to greet people with a smile. The so-called "smile and accept wealth from all directions". Hotel service personnel are all like this, the internal staff are very happy, talking and laughing, harmonious and harmonious, and it is also a fortune for the boss.
Characteristic environment: You can design a good theme environment with your own characteristics for the hotel, such as the agriculture and forestry restaurant full of all kinds of green plants, the big stone pot in the stone fish restaurant and the antique solid wood dining table.
Kitchen ability: Restaurants should always consider whether their own dishes are to the public's taste, for example, rice should not be too hard or too soft, food should not be too salty or too talkative, ordinary chefs can cook, and the speed of serving. Don't keep guests waiting too long.
Advertisement: Of course, if the hotel is near a pedestrian street or a crowded shopping mall, or a school or factory with a fixed customer base, the traffic advantage has been exhausted. If you drive far away, or in an obscure corner of a deep alley, you can consider changing to a bustling place if you have the conditions, because paying more can save your precious waiting time, which is the most expensive. Sometimes the money earned in expensive lots is several times.
If the conditions are not good, you can try to do "brand" and "word of mouth" stores, such as * * * private kitchens, Shan Nong and so on. These are places where there are few people, so you need to cooperate with signature dishes, and at the same time use leaflets, WeChat business, prize sharing, electronic take-out platform and so on to open up popularity. To tell the truth, the smell of wine is not afraid of the deep alley, which makes sense. Advertising is only useful if it is based on basic qualities, otherwise all the guests are Jiro 1.
Price system: after knowing your own customer base, you can make a suitable price system, know your peers and have certain competitiveness. You can't sell packages of several hundred yuan in batches at the entrance of middle school. You can do some package, VIP card, coupon, next coupon and other price activities.
Remember one sentence. Doing marketing is being a man. And the free model we admire is to start from human nature and do marketing.
Free mode is the best marketing mode of drainage, interception, financial retention and return, and it is also the best business mode. A business model that customers can't refuse! !
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